Starbucks coffee company презентация

History of the company
Structure of the company
Financial analysis of the company
Presentation Overview

HISTORY
1971 – Starbucks Coffee, Tea, and Spice store (coffee bean roasting) opened in Seattle’s Pike Place Market.
1982 – Howard Schultz joined Starbucks.
1986 – Howard Schultz established Il Giornale Coffee Company.
1987 – Il Giornale acquired Starbucks and changed the name into Starbucks Corporation.
1992 – Starbucks decertifi5ed the union and made IPO.
1995 – Starbucks Coffee International opens in Japan − Starbucks implemented ESOP.

Starbucks name
MOBY DICK

Key People
Howard Schultz
Chairman
President
Chief Executive Officer
Troy Alstead
Chief Financial Officer and Group President, Global Business Services
Curtis Garner
Executive Vice President, Chief Information Officer
Arthur Rubinfeld
Chief Creative, Officer, President, Global Innovation And
Adam Brotman
Executive Vice President, Chief Digital Officer
Matthew Ryan
Executive Vice President, Global Chief Strategy Officer
Sharon Garner
Executive Vice President, Global Chief Marketing Officer

Howard Schultz – ceo of Starbucks
1985: Started his own coffeehouse: Il Giornale Coffee
1987: purchased Starbucks Coffee (6 stores)
Renamed Il Giornale Coffee with the Starbucks name
Expended aggressively first across the United States and then around the world

Product Innovation

Drinks
Food
Merchandise
Sandwich
Tumblers
Coffee Makers
Blends
Frappussino
Mugs
Non-Coffee
Espresso
Cappuccino
Cookies
Muffins
Pastry/ Cakes

Customers Starbucks
18-45 year olds
Youngsters who want to gather with their friends
Office workers and students who need to catch up with their work
Those who feel that drinking coffee is "cool"
People who are adventurous, willing to try new things

Starbucks believes that conducting business ethically and striving to do the right thing are vital to the success of the company.
Work Ethics

Main competitors
McDonalds
Dunkin Donuts
Second Cup
New World Coffee
Caribou Coffee

Global Economic Crisis and Starbucks?
NEW YORK (AP) — Starbucks Corp. managed to sell pricey lattes and wrangle its way out of the Great Recession stronger than ever. Now the coffee chain is again being pressured by the volatile global economy.

Income and expenses

SWOT analysis
-Global recognition
-Quality products
-Profitable organisation
-Strong financial foundation
-Visionary leader
Launching new products
Skilled Labour market
More tourist attraction
Use of social media network
High price
Importing roasted coffee
Known only for coffee
Cultural & Political issues
Real State cost and laws in Sri Lanka
Economic down turns
Health cautious customers

STARBUCKS - Mission
In the beginning: “ Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow”.
Now: “ To inspire and nurture the human spirit - One person, One cup, and One Neighborhood at a time”.

Success Formula
Motivated employees and superior customer service is the key success factor of Starbucks.
Starbucks focuses on recruiting and developing right people.
Attractive compensation policies.

Product Diversification

Companies Revenue

Starbucks Stocks