Guideline Kerastase презентация

MATERIALS LOGOS BRAND CLAIM
SECONDARY CLAIM BRAND VISIBILITY ZONING
OFFICIAL AND CHARTERED COMMUNICATION BRAND FONTS
CLAIM & TITLES ALL OTHER TEXTS
FLOOR CHAIRS
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
> MATERIALS
MATTE WHITE FINISH
Matte paint RAL 9003
Only for the backwall
SATIN WHITE FINISH
Satin paint RAL 9003
For all furniture
SATIN BLACK FINISH
Metal satin paint RAL 9005
For all structures & black details
GLOSSY BLACK FINISH
Backpainted glass RAL 9005
Only for canopy & luminous signage
MIRROR GOLD ALUMINIUM
Formica M 2041
Elixir Ultime backwall
WAXED CONCRETE
Anthracite pantone 426C
Flooring
GALUCHAT
Polyrey C011 Caviar SURF Collection Expression Chronologiste backwall
ALUNOR 32 GRAND BRILLANT
Gold furniture details
NATURAL OAK
EGGER Corbridge Oak Natural H3395 ST12
Backwall arche wood & wood furniture details
MEDIUM OAK PARQUET
Parquet slates 12cm
Flooring
GOLD BRASS STRIPS
Gold brass 2mm diameter
For Diagnosis Table
5
9
Respect the references and finishes for a perfect execution
1 2
6
10
3
7
11
4
8
C1 - Internal use only

MATERIALS LOGOS BRAND CLAIM
SECONDARY CLAIM BRAND VISIBILITY ZONING
OFFICIAL AND CHARTERED COMMUNICATION BRAND FONTS
CLAIM & TITLES ALL OTHER TEXTS
FLOOR CHAIRS
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
BLACK LOGO
LUMINOUS LOGO
Official logo
(«Paris» size, from A to between S and T)
Black logo on white wall in salon & logotypes on furniture
(Reminder: Increased by 30%)
Respect the correct and official spacing around the logo
Luminous logo on black canopy/header in Dpt Stores & TR Clusters & perfumeries
DON’T
> LOGOS
Presence of the logo is systematic.
We strongly recommend the logo to be black on white or white on black, luminous or not.
C1 - Internal use only

MATERIALS LOGOS BRAND CLAIM
SECONDARY CLAIM BRAND VISIBILITY ZONING
OFFICIAL AND CHARTERED COMMUNICATION BRAND FONTS
CLAIM & TITLES ALL OTHER TEXTS
FLOOR CHAIRS
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
> FLOOR
The floor is an essential element in order to create a dedicated brand space.
The combination of the wood and black color enables us to differentiate spaces. The gold must be used as a frame and a line between different floors.
With gondola
With diagnosis table
With treatment area
WAXED CONCRETE
Anthracite pantone 426C
Flooring
MEDIUM OAK PARQUET
Parquet slates 12cm
Flooring
ALUNOR 32 GRAND BRILLANT
Gold furniture details
5
9
10
10
9
5
5
10
9
5
10
C1 - Internal use only

MATERIALS LOGOS BRAND CLAIM
SECONDARY CLAIM BRAND VISIBILITY ZONING
OFFICIAL AND CHARTERED COMMUNICATION BRAND FONTS
CLAIM & TITLES ALL OTHER TEXTS
FLOOR CHAIRS
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
References: Eames chairs DSW.
Materials: White matte sitting base and wooden legs.
We recommend using the chair with armrests, but you can also choose the one without armrests if needed. Please do not mix the type of chairs in the same point of sale.
With armrest
Without armrest (for small area)
> CHAIRS
C1 - Internal use only

SALON EXPERIENCE
OMNICHANNEL IN STORE EXPERIENCE DEPARTMENT STORE
TRAVEL RETAIL PERFUMERIES
A+ /FLAGSHIP WITH TREATMENT AREA
PRESENTATION ZONING FIXTURES
A+ /FLAGSHIP WITHOUT TREATMENT AREA
PRESENTATION ZONING FIXTURES
A+ /FLAGSHIP PERFUMERY
PRESENTATION ZONING FIXTURES
A /COUNTER PRESENTATION ZONING FIXTURES
B /AGILITY MODEL PRESENTATION ZONING
FIXTURES
C /GONDOLA PRESENTATION ZONING FIXTURES
PERFUMERY RETAIL SPACE
PRESENTATION ZONING FIXTURES NAVIGATION
POP- UP STORE PRESENTATION ZONING FIXTURES
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
> A+ /FLAGSHIP WITH TREATMENT AREA
- PRESENTATION
Mini surface : 20m² Mandatory specifications:
BRAND VISIBILITY:
Canopy & Floor
Large institutional visual
FURNITURES:
Animation Table
Stand alone diagnosis table
Back bar with Fusio Wall
Tester bar with HOG
Screen
Large retail space /mini 2 bay / mini 1,40m per bay
DEDICATED SPACES:
Minimum 3 animation/staging spaces (Novelty, animation, ...)
Iconisation space depending of the PAX (Chronologiste, Elixir Ultime)
Most Loved staging space
C1 - Internal use only
OPERA:

SALON EXPERIENCE
OMNICHANNEL IN STORE EXPERIENCE DEPARTMENT STORE
TRAVEL RETAIL PERFUMERIES
A+ /FLAGSHIP WITH TREATMENT AREA
PRESENTATION ZONING FIXTURES
A+ /FLAGSHIP WITHOUT TREATMENT AREA
PRESENTATION ZONING FIXTURES
A+ /FLAGSHIP PERFUMERY
PRESENTATION ZONING FIXTURES
A /COUNTER PRESENTATION ZONING FIXTURES
B /AGILITY MODEL PRESENTATION ZONING
FIXTURES
C /GONDOLA PRESENTATION ZONING FIXTURES
PERFUMERY RETAIL SPACE
PRESENTATION ZONING FIXTURES NAVIGATION
POP- UP STORE PRESENTATION ZONING FIXTURES
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
> A+ /FLAGSHIP PERFUMERY
- PRESENTATION
Mini surface : 20m² with retail space (retail wall or gondola) Mandatory specifications:
BRAND VISIBILITY:
Large institutional visual / mini 1m wide
FURNITURES:
Stand alone diagnosis table + Kérascan + Fusio dose Displays
Back bar with Fusio Wall
Min 2 Styling Stations
Large retail space /mini 2m wide
DEDICATED SPACES:
Minimum 2 animation/staging spaces (Novelty, animation, sense of place)
Iconisation staging space depending of the PAX (Chronologiste, Elixir Ultime)
Most Loved staging space
For more precisions about retail navigation mandatory elements on gondola, please refer to p 48
C1 - Internal use only
OPERA:

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
The full canopy is perfect to light the counter and fix the zoning.
Always draw a lighting plan and define position of spotlights after installation of the furniture (oriented towards the bars & global area)
Neon/LED
5200k Spotligths
Canopy detail
Section AA’
Black painting Black RAL 9003 glass and luminous logo
White spotlight
> CEILING & CANOPY
- STRUCTURE
Section AA’
Top view
Perspective view
NB : If you have another canopy height, please proportionally adapt the size of the logo dimensions. Make sure the «PARIS» is equally backlit.
NB : If you don’t have your personalized ceiling, negociate with client for additionnal lighting above bars & tables (canopy or order by book freestanding lights for bar.
C1 - Internal use only

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
With backwall
> CEILING & CANOPY
- SUPPORTS
Connect the canopy structure to the following elements.
With HOG & Square Animation Table With diagnosis table
Always put a white K on the transparent glass panel
on the HOG & Animation canopy supports.
For more details concerning Diagnosis table, please refer to diagnosis table guidelines p 61
C1 - Internal use only

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
Square Animation table
Round Animation table
> ANIMATION TABLES
- AGILITY & MODULARITY
Animation table could be used to display Novelties, Animations or Sense of place. There are two different formats to fit all configurations.
Never use round table close to a wall
Use square format only in the following cases :
As a support for Canopy
Animation point close to a wall/Pillar
C1 - Internal use only

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
> ANIMATION TABLE
- ROUND ANIMATION TABLE
Luminous visual
Staging to be updated for each launch
Alunor 32 grand brillant
Stock
Satin white finish RAL 9003
Satin black finish RAL 9005
Light below shelves to unlight stock
Alternate square table: Satin white finish RAL 9003 & Natural Oak
Luminous header: Glossy black finish with luminous white logo
NB: Never use round table close to a wall
890
25
25 25
250
800
110
580
110
50
40
800
385
100
310
25 15
60
15
270
15
300
800
Front view
Side view
Top view
C1 - Internal use only
OPERA:

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
> ANIMATION TABLE
- SQUARE ANIMATION TABLE
NB : Use square format only in the following cases:
As a support for Canopy
Animation point close to a wall/Pillar
Luminous visual
Staging to be updated for
each launch
Alunor 32 grand brillant
Stock
Satin black finish
RAL 9005
Light below shelves to unlight stock
Luminous header: Glossy
black finish with luminous white logo
500
25
212
212
890
485
250
250
250
65
25
80
745
25
525
700
350
350
25
25
25
350
350
Front view
Side view
Top view
C1 - Internal use only
OPERA:

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
> DIAGNOSIS TABLE
- AGILITY & MODULARITY
There are three different types of diagnosis stations to fit all typologies
Diagnosis table
Must be played in all POS, if space permits
(Salons, Institutes, Department stores, Perfumeries).
Diagnosis station of Gondola
Specific case only for Gondolas.
Please refer to Gondola guidelines p 106
Portable diagnosis station
Only for Salons.
Please refer to Visual Merchandising guidelines p 159
C1 - Internal use only

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
> DIAGNOSIS TABLE
- AGILITY & MODULARITY
With support canopy
To be used on every POS where the full canopy is available.
With freestanding canopy
To be used when a full canopy is not available in negociation.
Without canopy
Exceptional.
To be used ONLY when the height is maximum 1.40m
There are three different types of diagnosis tables to fit all specifications :
C1 - Internal use only

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
> DIAGNOSIS TABLE
- AGILITY & MODULARITY
Table Ø 135cm
There are two different table diameters to fit all configurations.
Table Ø 100cm
C1 - Internal use only
OPERA:

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
> DIAGNOSIS TABLE
- AGILITY & MODULARITY
Quarter 1: Brand essentials
Quarter 2: Diag
Quarter 3: Animation / Novelty
Quarter 4: Iconisation
Quarter 5: Olfactory
Quarter 6: Fusio services
Six different quarters to propose the best customer experience.
NB : For more information on each quarter, please refer to quarter guidelines p 69
C1 - Internal use only
OPERA:

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
> DIAGNOSIS TABLE
- TABLE WITH SUPPORT CEILING
To be used on every point of sale where the full canopy is available.
Ø 2 mm golden brass strips.
168 golden strips per table
Table exist in two different diameters : Ø 135 cm & 100cm. For visual rights, please refer to visual guidelines
Satin black finish
Gold brass strips
2mm diameter
For Diagnosis Table
Diagnosis table
Hook
C1 - Internal use only

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
1347
172
1003
172
80
25
646
80
55
885
1350
290 122
10 8
8
473
1350
750
490
> DIAGNOSIS TABLE
- TABLE WITH CANOPY
To be used on every point of sale where the full canopy is not available.
Ø 2 mm golden brass strips.
168 golden strips per table
Gold brass strips
2mm diameter For Diagnosis Table
Staging to be
updated for each launch
Natural Oak
Kerascan glorifier
Stock
Light below
shelves to unlight stock
Alunor 32 grand
brillant
Electric plug
Satin white finish
RAL 9003
Satin black finish RAL 9005
Logo satin black finish
RAL 9005 on
satin white finish RAL 9003
background
Spot light
Front view without canopy
Front view
Top view without canopy
Top view
1980
1350
175
260
490
260
750
80
55
70
500
1105
225
275
160
175
25 25
25
25 25
1980
45
440
725
725
45
25
25
440
25
25
Table exist in two different diameters : Ø 135 cm & 100cm
C1 - Internal use only
OPERA:

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
175
1350
255
490
255
175
805
80
565
25
25
500
90
1350
750
490
20
500
20
405
405
500
> DIAGNOSIS TABLE
- TABLE WITHOUT CANOPY
Exceptional.
To be used when the height is maximum 1.40m and round. canopy is not possible.
Luminous visual
Staging to be
updated for each launch
Luminous header: Glossy black finish with luminous
white logo
Satin black finish
RAL 9005
Natural Oak EGGER Corbridge Oak Natural
Kerascan glorifier
Logo satin black finish
RAL 9005 on
satin white finish RAL 9003
background
Mirror with a black frame
Alunor 32 grand brillant
Front view
Top view
Electric plug
Table exist in two different diameters : Ø 135 cm & 100cm
C1 - Internal use only
OPERA:

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
> DIAGNOSIS TABLE
- QUARTER 1: BRAND ESSENTIALS
This quarter table is an introduction to the brand’s values & diagnosis. The quarter is accompanied with the claim: Free hair & scalp diagnosis. This quarter don’t have storage shelves under the table.
Gold brass strips 2mm diameter
For Diagnosis
Table
Diagnosis hook
Natural Oak
Kerascan glorifier
Logo satin black finish
RAL 9005 on
satin white finish RAL 9003
background
Alunor 32 grand brillant
Texts satin black finish RAL 9005
25
960
25
910
25
50
5
310
255
255
255
5
245
5
Top view
Front view
Table exist in two different diameters : Ø 135 cm & 100cm
C1 - Internal use only
OPERA:

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
> DIAGNOSIS TABLE
- QUARTER 2: DIAG
X2 diagnosis quarters with mirrors per table.
The diagnosis quarter is divided in 3 different parts:
Kérascan luminous glorifier
Ipad with K-Profile
Diagnosis steps explanations
This quarter is designed to propose the best diagnosis experience, but also quick services with all professional tools For more details about Kérascan glorifier, please refer to visual merchandising guidelines p 160.
Mirror with a satin
black frame RAL 9005
Staging to be
updated for each launch
Electric plug
Bag holder
Logo satin black finish
RAL 9005 on
Natural Oak background
Alunor 32 grand brillant
Hair brush
Kerascan glorifier
Hair dryer
Natural Oak
Texts satin white finish RAL 9003: Big Caslon
960
25
910
25
5 50 60
515
155
205
155
145
75
145
75
35
35
10
300
310
Front view
Top view
Gold brass strips
2mm diameter
For Diagnosis Table
Table exist in two different diameters : Ø 135 cm & 100cm
C1 - Internal use only
OPERA:

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
> DIAGNOSIS TABLE
- QUARTER 3: ANIMATION / NOVELTY
The Animation/Novelty quarter can replace the Brand essentials quarter when you don’t have an animation table on the point of sale.
The quarter is accompagned with the claim: Free hair & scalp diagnosis. The quarter has storage shelves under the table.
You have to update the staging for every launch.
Staging recommendation will be sent for every launch in staging guidelines
Diagnosis hook
updated for each
10
270
30
310
10
finish RAL 9005:
Front view
Table exist in two different diameters : Ø 135 cm & 100cm
C1 - Internal use only
OPERA:

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
> DIAGNOSIS TABLE
- QUARTER 4: ICONISATION ELIXIR ULTIME
This quarter table is a staging expression dedicated to our iconic products. It exists in two different versions, Elixir Ultime & Chronologiste.
This quarter has storage shelves below the table.
Specific staging
Light below shelves to unlight stock
Frame gold
Alunor 32 grand brillant
ICONIC
hook & staging
Front view
Top view
Logo satin black finish
RAL 9005 on
satin white finish RAL 9003
background
Table exist in two different diameters : Ø 135 cm & 100cm
280
185
960
25
910
25
5
15
50
180
35
55
85
10
300
10
80
210
80
80
310
C1 - Internal use only
OPERA:

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH CANOPY
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
> DIAGNOSIS TABLE
- QUARTER 4: ICONISATION CHRONOLOGISTE
This quarter table is a staging expression dedicated to our iconic products. It exists in two different versions, Elixir Ultime & Chronologiste.
Specific staging
Kerascan glorifier
Alunor 32 grand brillant
Galuchat
Light below
shelves to unlight stock
35
85
55
275
5
55
50
10
140
310
300
200
159
200
35
35 45 35 35
45
45
35 35
45
580
180
50 80 50
60
60
75
60
Front view
Top view
Logo satin black finish
RAL 9005 on
satin white finish RAL 9003
background
Stock
Table exist in two different diameters : Ø 135 cm & 100cm
ICONIC
hook & staging
C1 - Internal use only
OPERA:

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
310
10
300
50
50
50
50
55
30
20
125
50
32
> DIAGNOSIS TABLE
- QUARTER 5: OLFACTORY
To complete the consumer experience, the olfactory quarter displays the main kérastase franchises with fragrance testers and blotters.
It is an overview of every franchise through a fragrance discovery.
Fragrance testers have to be ordered in campaign BOC. For more details please refer to visual guidelines p 153.
Bains of every
franchises
Visuals textures
Gold brass strips
2mm diameter For Diagnosis Table
Logo satin black finish
RAL 9005 on
satin white finish RAL 9003
background
Alunor 32 grand brillant
Natural Oak
Foot print
960
25
910
25
115
10
115
10
50
5
Top view
Front view
Table exist in two different diameters : Ø 135 cm & 100cm
C1 - Internal use only
OPERA:

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
> DIAGNOSIS TABLE
- QUARTER 6: FUSIO SERVICES
Use Fusio services quarter only when you propose backbar services in the point of sale. The quarter is an introduction to the backbar services.
For more details concerning the services plates, please refer to visual merchandising guidelines p 161
Fusio services
Stock
Alunor 32 grand
brillant
Light below shelves to unlight stock
Gold brass strips
2mm diameter For Diagnosis Table
960
25
910
25
50
5
5
30
170
100
175
115
300
300
180
190
145
Top view
Logo satin black finish
RAL 9005 on
satin white finish RAL 9003
background
Front view
Table exist in two different diameters : Ø 135 cm & 100cm
C1 - Internal use only
OPERA:

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
> BACK BAR
- AGILITY & MODULARITY
The modular back bar elements allow you to build endless configurations.
You cannot stage Fusio-Scrub or Spécifique without Fusio-Dose. For visual rights, please refer to visual guidelines
C1 - Internal use only
OPERA:

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
> BACK BAR
- RULES
Logo
Back bar
signature
Visuals
Steps
Modules
LOGO:
- Minimum size is 0.8m wide
BACK BAR SIGNATURE:
Back bar signature can be translated into the local language.
Minimum size is 1m wide.
For Asia it’s OK to write «Scalp & Hair» instead of «Hair & Scalp».
Signature should always be placed above the visuals.
VISUALS:
Minimum size is 0,5x0,5m. Recommended thickness 3mm.
You should feature as much as possible still life & beauty visuals.
Never mix 3 girls institutional visual with other beauty visuals.
STEPS :
Minimum size is 0,25m wide.
Staging works for 3, 2 (Fusio-Scrub & Fusio-Dose or Fusio-Dose & Spécifique) or 1 step (Only FUsio-Dose).
When there is only one step, there is no need for a number.
Steps should always be placed below visuals & above the modules.
MODULES:
- Modules should always be staged below the steps.
For more informations on the modules, please refer to Visual Merchandising guidelines p 166
Respect the following guidelines & Use the elements produced by DMI to be ordered in each campaign BOC to build your back bar.
You cannot stage Fusio-Scrub or Spécifique without Fusio-Dose. For visual rights, please refer to visual guidelines
C1 - Internal use only

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
> BACK BAR
- STRUCTURE
Luminous visual
Logo satin black
finish
RAL 9005 on
Matte white finish RAL 9003
background
Modules
Technical format
glorifiers
Towel storage
Stock
2150
2920
210 210
2500
2230
510
1030
510
3170
1170
2750
1120
50
1300
975
2150
973
1300
2745
3170
470
150
20
300
Top view
Front view
Side view
LED in background
C1 - Internal use only
OPERA:

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
> RETAIL BACKWALL
- AGILITY & MODULARITY
The Retail backwall elements allow you to build endless configurations.
For visual rights, please refer to visual guidelines
C1 - Internal use only

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
> RETAIL BACKWALL
- RULES
Storage
Retail area
Institutional visual
Brand claim
GLOBAL :
Minimum size of a catalog retail backwall is 1m wide
Minimum of Iconisation or Most loved wall is 0,25m wide
In specific cases it’s possible to stage only Iconisation or Most Loved wall
The choice between the two iconisation iconisation walls depends on your PAX BRAND
CLAIM :
Header - For more information concerning Brand claim, please
refer to Institutional brand codes p...
VISUAL:
You should only use 3 girls visual at the top of the wall
In the case of two retail walls, please use Spécifique beauty visual.
Minimum size of the institutional visual is 1m wide
RETAIL AREA:
Retail area is composed of different modular elements.
Header sould be always placed above the shelves
Header is mandatory for each wall
To adapt the global height of the wall you can use either 3 or 4 shelves.
For visual rights, please refer to visual guidelines
C1 - Internal use only

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
> RETAIL BACKWALL
- STRUCTURE
Minimum size of a catalog retail backwall is 0,75m wide. Minimum of Iconisation or Most loved wall is 0,25m wide.
In specific cases it’s possible to stage only Iconisation or Most Loved wall.
Luminous visual
Satin black finish
RAL 9005
brand claim
Luminous white brand logo
on satin black finish RAL 9005
Alunor 32 grand brillant
Satin white finish RAL 9003
Natural Oak
LED in background
Satin black finish
Perspective view
For visual rights, please refer to visual guidelines
C1 - Internal use only
OPERA:

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
OPERA:
C1 - Internal use only
92
> RETAIL BACKWALL
- HEADERS
Luminous visual
Satin black finish
RAL 9005
brand claim
Luminous white brand logo
on satin black finish RAL 9005
Alunor 32 grand brillant
Satin white finish RAL 9003
Natural Oak
LED in background
Satin white finish
RAL 9003 with a
satin black finish RAL 9005 claim
Satin black finish
Perspective view
For visual rights, please refer to visual guidelines

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
OPERA:
C1 - Internal use only
94
> RETAIL BACKWALL
- VISUAL MODULES
Luminous visual
Satin black finish
RAL 9005
brand claim
Luminous white brand logo
on satin black finish RAL 9005
Luminous visual
Alunor 32 grand brillant
Satin white finish RAL 9003
Natural Oak
LED in background
Satin white finish RAL 9003 with a satin black finish RAL 9005 claim
Satin black finish
Perspective view
For visual rights, please refer to visual guidelines

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
> RETAIL BACKWALL
- SHELVES
Luminous visual
Satin black finish
RAL 9005
brand claim
Luminous white brand logo
on satin black finish RAL 9005
Luminous visual
Satin black finish
Satin white finish RAL 9003 with a
satin black finish
RAL 9005 claim
Satin white finish RAL 9003 with a satin black finish RAL 9005 K
Light below shelves to unlight stock
Shelf talker
Alunor 32 grand brillant
Satin white finish RAL 9003
Natural Oak
LED in background
Perspective view
For more information about Navigation elements, please refer to Visual Merchandising guidelines p 111 For visual rights, please refer to visual guidelines
C1 - Internal use only
OPERA:

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
> RETAIL BACKWALL
- ELIXIR ULTIME- RULES
GENERAL:
The Elixir Ultime Wall is always structured with : header, visual, staging shelf & retail shelves. You can stage Elixir Ultime wall alone in specific cases.
TECHNICAL:
The minimum size is 25cm wide. The maximum size is 50cm wide.
The dimensions correspond to the entrax of two black structural stems.
NAVIGATION:
The claim & texts can be adapted to your language.
Visual 25cm
Visual 50cm
C1 - Internal use only
OPERA:

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
> RETAIL BACKWALL
- CHRONOLOGISTE- RULES
GENERAL:
The Chronologiste Wall is always structured with: header, visual, staging shelf & retail shelves. You can stage Chronologiste wall alone in specific cases.
TECHNICAL:
The minimum size is 25cm wide. The maximum size is 50cm wide.
The dimension corresponds to the entrax of two black structural stems.
NAVIGATION:
The claim & texts can be adapted to your language.
- To make a visual difference between all other franchises, Chronologiste shelves & visual module are gold.
Visual 25cm
Visual 50cm
C1 - Internal use only
OPERA:

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
> RETAIL BACKWALL
- MOST LOVED- RULES
GENERAL:
The Most Loved Wall is always structured with : header, visual only when 50cm wide & 5 staging shelf. You can stage Most Loved wall alone in specific cases.
You have to display each Most Loved product with the following mandatory elements : number, Consumer Review, Name of the product, Benefit, Background visual & texture of the product.
TECHNICAL:
The minimum size is 25cm wide. The maximum size is 50cm wide.
The dimensions correspond to the entrax of the two black structural stems.
NAVIGATION:
The claim & texts can be adapted to your langague.
Most Loved Backwall with visual 50cm
Most Loved Backwall 25cm
C1 - Internal use only
OPERA:

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
235
30
220
190
100
40
30
78
12
190
45
80
> RETAIL BACKWALL
- MOST LOVED- SHELF
Top view
Front view
Side view
Exist in 25 cm
The claim & texts can be adapted to your langague.
You have to display each Most Loved product with the following mandatory elements : number, Consumer Review, Name of the product, Benefit, Background visual & texture of the product.
Most Loved product assortment depends of your zone recomendation.
210
Back panel in
transparent folded PMMA with printed visual (local print)
Number in
black metal
Satin white finish
RAL 9003
Satin black finish
RAL 9005
Alunor 32 Grand
Brillant
Gold furniture details
Luminous texture
235
5
10
100
40
For visual rights, please refer to visual guidelines
C1 - Internal use only
OPERA:

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
> RETAIL BACKWALL
- MOST LOVED- TRAVEL RETAIL VERSION
This version is only for Travel Retail. It exists only in 50cm wide.
It allows to link the Most Loved products to each TREX proposed in the assortment.
190
100
220
30
12
40
235
10
6
3
500
190
10
300
45
80
235
150
Top view
Front view
Side view
Luminous visual
Back panel in transparent folded PMMA with printed visual (local print)
Number in black metal
Luminous texture
Most Loved testimony
Most Loved testimony
Alunor 32 Grand
Brillant
Gold furniture details
Satin white finish
RAL 9003
For visual rights, please refer to visual guidelines
C1 - Internal use only
OPERA:

CEILING & CANOPY STRUCTURE SUPPPORTS
ANIMATION TABLES AGILITY & MODULARITY ROUND ANIMATION SQUARE ANIMATION
DIAGNOSIS TABLE AGILITY & MODULARITY RULES
TABLE WITH SUPPORT CEILING TABLE WITH CANOPY
TABLE WITHOUT CANOPY QUARTER 1: BRAND ESSENTIALS QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY QUARTER 6: FUSIO SERVICES
BACK BAR
AGILITY & MODULARITY RULES
STRUCTURE
TESTER BARS
AGILITY & MODULARITY RULES
NOVELTY MODULE
CATALOG MODULE WITH VISUAL CATALOG MODULE WITHOUT VISUAL CATALOG MODULE- NAVIGATION HEAD OF GONDOLA
RETAIL BACKWALL AGILITY & MODULARITY RULES
STRUCTURE ELEMENTS HEADERS- RULES
VISUAL MODULES- RULES SHELVES- RULES
ELIXIR ULTIME- RULES CHRONOLOGISTE- RULES MOST LOVED- RULES
GONDOLAS
GONDOLA 200
GONDOLA 160
GONDOLA 120
CASH DESK
INTRODUCTION
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
GOLDEN RULES
> CASH DESK
When you are able to personalize the cash desk in a POS, use the following technical guidelines.
Top view
Front view
Side view
Alunor 32 Grand
Brillant
Gold furniture details
Logo satin black finish
RAL 9005 on
satin white finish RAL 9003
background
Satin black finish RAL 9005
Luminous «K»
Satin white finish
RAL 9003
Satin black finish
RAL 9005
935
40
10
880
50
830
305
465
1270
1270
440
440
40
890
15
410
15
15
850
15
C1 - Internal use only
OPERA:

INTRODUCTION
GOLDEN RULES
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
INTRODUCTION VISUALS
COUNTER VISUALS INSTITUTIONAL VISUAL- RULES
SECONDARY INSTITUTIONAL VISUAL- RULES PERFUMERY VISUALS
DIAGNOSIS VISUAL GESTURE VISUAL TESTER BAR VISUALS NOVELTY VISUALS
NAVIGATION VISUAL RANGES FRANCHISE BENEFITS TEXTURES VISUALS INGREDIENT VISUALS
MANDATORY ELEMENTS DISPLAYER
PREMIUM VISUAL BOX BASIC VISUAL BOX PREMIUM SHELF TALKER BASIC SHELF TALKER
PRICE & INFORMATION HOLDER PREMIUM MOST LOVED GLORIFIER BASIC MOST LOVED HOLDER NEW DISPLAY
ROUTINE PODIUMS OLFACTORY TESTERS LOLLIPOPS
MODULAR MOST LOVED GLORIFIER MOST LOVED FREESTANDING UNIT PERMANENT GLORIFIER
SERVICES
PORTABLE DIAGNOSIS SALON KERASCAN GLORIFIER
PREMIUM FUSIO-SCRUB STATION PREMIUM FUSIO-DOSE STATION PREMIUM SPECIFIQUE STATION PRESTIGE FUSIO DISPLAY
FUSIO-DOSE GLORIFIER SPECIFIQUE DISPLAY
FUSIO-DOSE HOLDERS- CONCENTRES FUSIO-DOSE HOLDERS- BOOSTERS SPECIFIQUE HOLDERS
TECHNICAL BAINS & MASQUES GLORIFIERS SCRUB DISPLAY
> SERVICES
- PRESTIGE FUSIO DISPLAY
700
571
250
2200
22
22
252
400
250
250
250
2200
22
2154
300
100
200
22
300
20
280
Top view
Front view
Side view
Prestige Fusio wall is the most efficient tool to engage conversation on personalized Fusio services before the back bar. It must be placed at close to the diagnosis area.
The wall is made with the modular backbar elements Texts & claim can be translated into your language. The visual must be luminous & removable.
Luminous visual
Logo satin black
finish RAL 9005
Satin white
finish RAL 9003
Text satin black
finish RAL 9005 on satin white finish RAL 9003 background
Staging
C1 - Internal use only
OPERA:

INTRODUCTION
GOLDEN RULES
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
INTRODUCTION VISUALS
COUNTER VISUALS INSTITUTIONAL VISUAL- RULES
SECONDARY INSTITUTIONAL VISUAL- RULES PERFUMERY VISUALS
DIAGNOSIS VISUAL GESTURE VISUAL TESTER BAR VISUALS NOVELTY VISUALS
NAVIGATION VISUAL RANGES FRANCHISE BENEFITS TEXTURES VISUALS INGREDIENT VISUALS
MOST LOVED ARTWORK
RETAIL AREA
PLANOGRAMS & NAVIGATION RULES MANDATORY ELEMENTS
DISPLAYER
PREMIUM VISUAL BOX BASIC VISUAL BOX PREMIUM SHELF TALKER BASIC SHELF TALKER
PRICE & INFORMATION HOLDER PREMIUM MOST LOVED GLORIFIER BASIC MOST LOVED HOLDER NEW DISPLAY
ROUTINE PODIUMS OLFACTORY TESTERS LOLLIPOPS
MODULAR MOST LOVED GLORIFIER MOST LOVED FREESTANDING UNIT PERMANENT GLORIFIER
SERVICES
PORTABLE DIAGNOSIS SALON KERASCAN GLORIFIER
PREMIUM FUSIO-SCRUB STATION PREMIUM FUSIO-DOSE STATION PREMIUM SPECIFIQUE STATION PRESTIGE FUSIO DISPLAY
FUSIO-DOSE GLORIFIER SPECIFIQUE DISPLAY
FUSIO-DOSE HOLDERS- CONCENTRES FUSIO-DOSE HOLDERS- BOOSTERS SPECIFIQUE HOLDERS
TECHNICAL BAINS & MASQUES GLORIFIERS SCRUB DISPLAY
> SERVICES
- SPECIFIQUE DISPLAY
For personalized Fusio wall.
Modular back bar elements for Fusio-Scrub.
The Scrub element hold 2 Scrubs & The Oil element hold 3 oils.
43
3
40
250
140
10
100
250
250
140
10
100
3 40
43
250
23
22
46
3 3
40
250
70
110
70
20
85
40
250
85
20
250
22
5
22
40
3 3
46
195
Top view
Top view
Front view
Side view
Front view
Side view
Staging
Satin white finish RAL 9003
Glass
To be ordered in campaign BOC.
C1 - Internal use only
OPERA:

INTRODUCTION
GOLDEN RULES
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
INTRODUCTION VISUALS
COUNTER VISUALS INSTITUTIONAL VISUAL- RULES
SECONDARY INSTITUTIONAL VISUAL- RULES PERFUMERY VISUALS
DIAGNOSIS VISUAL GESTURE VISUAL TESTER BAR VISUALS NOVELTY VISUALS
NAVIGATION VISUAL RANGES FRANCHISE BENEFITS TEXTURES VISUALS INGREDIENT VISUALS
MOST LOVED ARTWORK
RETAIL AREA
PLANOGRAMS & NAVIGATION RULES MANDATORY ELEMENTS
DISPLAYER
PREMIUM VISUAL BOX BASIC VISUAL BOX PREMIUM SHELF TALKER BASIC SHELF TALKER
PRICE & INFORMATION HOLDER PREMIUM MOST LOVED GLORIFIER BASIC MOST LOVED HOLDER NEW DISPLAY
ROUTINE PODIUMS OLFACTORY TESTERS LOLLIPOPS
MODULAR MOST LOVED GLORIFIER MOST LOVED FREESTANDING UNIT PERMANENT GLORIFIER
SERVICES
PORTABLE DIAGNOSIS SALON KERASCAN GLORIFIER
PREMIUM FUSIO-SCRUB STATION PREMIUM FUSIO-DOSE STATION PREMIUM SPECIFIQUE STATION PRESTIGE FUSIO DISPLAY
FUSIO-DOSE GLORIFIER SPECIFIQUE DISPLAY
FUSIO-DOSE HOLDERS- CONCENTRES FUSIO-DOSE HOLDERS- BOOSTERS SPECIFIQUE HOLDERS
TECHNICAL BAINS & MASQUES GLORIFIERS SCRUB DISPLAY
> SERVICES
- FUSIO-DOSE HOLDERS- CONCENTRES
For personalized Fusio wall.
Modular back bar elements for Fusio-Dose. 3 sizes to fit all configurations.
250
50
250
250
21
51
250
250
500
500
51
21
51
250
500
51
500
3 3
45
22
22
500
500
Top view
Top view
Top view
Front view
Front view
Front view
Side view
51
Side view
Side view
Glass
Glass
To be ordered in campaign BOC.
C1 - Internal use only
OPERA:

INTRODUCTION
GOLDEN RULES
INSTITUTIONAL BRAND CODES
TYPOLOGIES
INSTITUTIONAL FIXTURES
VISUAL MERCHANDISING
INTRODUCTION VISUALS
COUNTER VISUALS INSTITUTIONAL VISUAL- RULES
SECONDARY INSTITUTIONAL VISUAL- RULES PERFUMERY VISUALS
DIAGNOSIS VISUAL GESTURE VISUAL TESTER BAR VISUALS NOVELTY VISUALS
NAVIGATION VISUAL RANGES FRANCHISE BENEFITS TEXTURES VISUALS INGREDIENT VISUALS
MOST LOVED ARTWORK
RETAIL AREA
PLANOGRAMS & NAVIGATION RULES MANDATORY ELEMENTS
DISPLAYER
PREMIUM VISUAL BOX BASIC VISUAL BOX PREMIUM SHELF TALKER BASIC SHELF TALKER
PRICE & INFORMATION HOLDER PREMIUM MOST LOVED GLORIFIER BASIC MOST LOVED HOLDER NEW DISPLAY
ROUTINE PODIUMS OLFACTORY TESTERS LOLLIPOPS
MODULAR MOST LOVED GLORIFIER MOST LOVED FREESTANDING UNIT PERMANENT GLORIFIER
SERVICES
PORTABLE DIAGNOSIS SALON KERASCAN GLORIFIER
PREMIUM FUSIO-SCRUB STATION PREMIUM FUSIO-DOSE STATION PREMIUM SPECIFIQUE STATION PRESTIGE FUSIO DISPLAY
FUSIO-DOSE GLORIFIER SPECIFIQUE DISPLAY
FUSIO-DOSE HOLDERS- CONCENTRES FUSIO-DOSE HOLDERS- BOOSTERS SPECIFIQUE HOLDERS
TECHNICAL BAINS & MASQUES GLORIFIERS SCRUB DISPLAY
> SERVICES
- FUSIO-DOSE HOLDERS- BOOSTERS
For personalized Fusio wall.
Modular back bar elements for Fusio-Dose 2 sizes to fit all configurations.
500
250
100
10
140
3 42
45
500
45
3
42
250
140
100 10
250
250
43
3
40
250
140
100 10
43
40
3
Top view
Top view
Front view
Front view
Side view
Side view
Satin white finish RAL 9003
Satin white finish RAL 9003
To be ordered in campaign BOC.
C1 - Internal use only
OPERA: