Marketing Strategy of KFC презентация

KFC (abbr. for Kentucky Fried Chicken) is an American fast food) is an American fast food restaurant chain headquartered in Louisville, Kentucky) is an American fast food restaurant chain headquartered in Louisville, Kentucky that specializes in fried chicken) is an American fast food restaurant chain headquartered in Louisville, Kentucky that specializes in fried chicken. It is the world's second-largest restaurant chain (as measured by sales) after McDonald's, with 22,621 locations globally in 150 countries as of December 2019.

KFC was founded by Colonel Harland SandersKFC was founded by Colonel Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, KentuckyKFC was founded by Colonel Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky during the Great DepressionKFC was founded by Colonel Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky during the Great Depression. İt was one of the first American fast-food chains to expand internationally, opening outlets in Canada, the United Kingdom, Mexico and Jamaica by the mid-1960s.

In July 1940, Sanders finalised what came to be known as his "Original RecipeIn July 1940, Sanders finalised what came to be known as his "Original Recipe" of 11 herbs and spices.[17]In July 1940, Sanders finalised what came to be known as his "Original Recipe" of 11 herbs and spices.[17] Although he never publicly revealed the recipe, he said the ingredients included salt and pepper and that the rest "stand on everybody's shelf".

The success of this multinational enterprise has not been easy to achieve. This success is clearly based on the marketing and advertising strategies it applies. KFC has invested heavily in marketing and advertising campaigns

The most effective advertisement is the initial advert that featured Sanders. He is shown licking his fingers while conversing with the viewers regarding the secret recipe. The advert shows a bucket of the products and features a happy family enjoying the chicken from KFC on Sunday. The most attractive feature of the advert is the well designed and colorful packing of the products, and the color of the chicken. It is clearly depicted as having been made from the best recipes. The advert provokes the desire buy the chicken, as it creates an appetite. Thus, KFC sells significantly through their advertising.

With the advent of technology and technological advances, KFC has taken the initiative by incorporating advertising services. Initially, it ran its advertisements on the internet via its website and other online advertising platforms (Davis 2010). In these campaigns, the company has achieved tremendous market demand by reaching a local and international audience; this is the reason why KFC has expanded so quickly throughout the world. Currently, the company has incorporated the use of mobile applications to do advertising (Lunch Business, 2013). These audio and visual ads on the mobile applications mainly target the younger generation and all fanatics of technology. They are remarkably effective campaign platforms, as they directly engage the listener or viewer of the advert.