Содержание
- 2. What is a Strategy? Examples of Corporate Strategy in 2009 GM files for Chapter 11 bankruptcy
- 3. Tasks Involved in Strategic Management Defining business and stating a mission Setting measurable objectives Crafting a
- 4. Developing a Mission & Objectives An organization’s Mission Reflects management’s vision of what the organization seeks
- 5. Examples of Types of Objectives Financial Increase earnings growth from 10 to 15% per year Boost
- 6. What Does a Strategy Include? How to satisfy customers How to grow the business Organic growth
- 7. What is a Strategic Plan A strategic plan maps Where the organization is headed Short and
- 8. Implementing Strategy Implementing a strategy involves Creating fits between the way things are done and what
- 9. Evaluating Performance The tasks of strategic management are not one-time only exercises because Times and conditions
- 10. A Situation Analysis A situation analysis identifies strategic options and opportunities A situation analysis involves External
- 11. SWOT Internal Factors Strengths Weaknesses E x F Opportunities t a e c r t Threats
- 12. Five Forces Model Rivalry among sellers Substitute Products Buyers Potential Entrants Suppliers Kelley Summer 2009 GM
- 13. Analysis of Competitive Forces The analysis is designed to identify the main sources of competitive forces
- 14. Environmental Scanning A way to monitor and interpret social, political, economic, ecological and technological events in
- 15. Assessing Competitive Positions: Strategic Groups A Strategic Group consists of those rival firms with similar competitive
- 16. Competitor Analysis An organization’s strategy is affected by Current strategies of competitors Actions competitors are likely
- 17. Key Industry Success Factors Key success factors spell the difference between Profit and loss Competitive success
- 18. Competitive Strategy Kelley Summer 2009 GM 105 Strategic Management
- 19. Competitive Strategy A competitive strategy consists of moves to Attract customers Withstand competitive pressures Strengthen an
- 20. Overall Low-Cost Leadership Strategy Strive to be the overall low-cost provider in an industry How to
- 21. Overall Low-Cost Leadership Strategy Kelley Summer 2009 GM 105 Strategic Management
- 22. When Does an Overall Low-Cost Strategy Work the Best When price competition is a dominant competitive
- 23. When Doesn’t a Overall Low-Cost Strategy Work When technological breakthroughs open cost reductions for competitors, negating
- 24. Broad Differentiation Strategies Striving to build customer loyalty by differentiating an organization’s products from competitors’ products
- 25. Broad Differentiation Strategies Where to look for differentiation opportunities Supply chain Research and development Production activities
- 26. Pitfalls of a Broad Differentiation Strategy Trying to differentiate on an unimportant product feature that doesn’t
- 27. Best-Cost Provider Strategy Striving to give customers more value for the money by combining an emphasis
- 28. Advantages of Best-Cost Provider Strategy Competitive advantage comes from matching close competitors on key product attributes
- 29. Focus Strategies Focus strategy based on low-cost Concentrate on a narrow customer segment beating the competition
- 30. What Makes a Niche Attractive? Large enough to be profitable Good growth potential Not critical to
- 31. Strengths and Risks of Focus Strategies Strengths Competitors don’t have the motivation to meet specialized needs
- 32. From Single-Business to Diversification Stage 1 - Single-business serves a local or regional market Stage 2
- 33. The Growth Matrix Products Present New M a Present r k e New t s Market
- 34. Market Penetration Use when markets are not saturated with an organization’s products Use when the usage
- 35. Product Development Use when the organization has successful products that are in the maturity stage of
- 36. Market Development Use when channels of distribution are available, reliable and inexpensive Use when the organization
- 37. Diversification Use when entering new industries Acquire an existing company in the target industry Start a
- 38. Start a New Company Use when ample time exists to enter by starting from scratch Use
- 39. Joint Ventures Use when it is too risky to go it alone Use when pooling competencies
- 40. Linking the Budget to Strategy Implementation of a strategy requires Enough resources to support the strategy
- 41. Implementing Best Practices & Continuous Improvement Implementing a strategy involves adopting “best practices” Best practices means:
- 42. Instituting Best Practices & Continuous Improvement Quality improvement programs are linked to Defect-free manufacture Superior product
- 43. Formal Reporting of Strategy-Critical Information Accurate & timely information is essential to guide action Prompt feedback
- 44. Formal Reporting of Strategy-Critical Information Information systems should cover Customer data Operations data Employee data Financial
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