Содержание
- 2. © Wiley 2010 Learning Objectives Define the role of Business Strategy Explain how a Business strategy
- 3. © Wiley 2010 Learning Objectives Identify competitive priorities for of the operations function Explain the strategic
- 4. © Wiley 2010 The Role of Operations Strategy Provide a plan that makes best use of
- 5. © Wiley 2010 Business/Functional Strategy
- 6. © Wiley 2010 Importance of Operations Strategy Essential differences between operational efficiency and strategy: Operational efficiency
- 7. © Wiley 2010 To Develop a Business Strategy Consider these factors and strategic decisions: What business
- 8. © Wiley 2010 Three Inputs to a Business Strategy
- 9. © Wiley 2010 Key Examples Mission: Dell Computer- “to be the most successful computer company in
- 10. © Wiley 2010 Developing an Operations Strategy Operations Strategy: a plan for the design and management
- 11. © Wiley 2010 Operations Strategy – Designing the Operations Function
- 12. © Wiley 2010 Competitive Priorities- The Edge Four Key Operations Questions: Will you compete on –
- 13. © Wiley 2010 Competing on Cost Offering product at a low price relative to competition Typically
- 14. © Wiley 2010 Competing on Quality Quality is often subjective Quality is defined differently depending on
- 15. © Wiley 2010 Competing on Time Time/speed one of most important competition priorities First that can
- 16. © Wiley 2010 Competing on Flexibility Company environment changes rapidly Company must accommodate change by being
- 17. © Wiley 2010 The Need for Trade-offs Decisions must emphasize priorities that support business strategy Decisions
- 18. © Wiley 2010 Translating to Production Requirements Specific Operation requirements include two general categories Structure –
- 19. © Wiley 2010 Translating to Production Requirements Dell Computer example – structure & infrastructure They focus
- 20. © Wiley 2010 Strategic Role of Technology Technology should support competitive priorities Three Applications: product technology,
- 21. © Wiley 2010 Technology for Competitive Advantage Technology has positive and negative potentials Positive Improve processes
- 22. © Wiley 2010 Technology for Competitive Advantage Technology should: Support competitive priorities Can require change to
- 23. © Wiley 2010 Measuring Productivity Productivity is a measure of how efficiently inputs are converted to
- 24. © Wiley 2010 Productivity Example - An automobile manufacturer has presented the following data for the
- 25. © Wiley 2010 Interpreting Productivity Measures Productivity measures must be compared to something, i.e. another year,
- 26. © Wiley 2010 Interpreting Productivity Measures Other productivity measure questions: Is this partial productivity measurement enough
- 27. © Wiley 2010 Productivity, Competitiveness, and the Service Sector Productivity is a scorecard on effective resource
- 28. © Wiley 2010 Productivity and the Service Sector con’t Measuring service sector productivity is a unique
- 29. © Wiley 2010 Operations Strategy Across the Organization Business strategy defines long-term plan Operations strategy support
- 30. © Wiley 2010 Chapter 2 Highlights Business Strategy is a long range plan and vision. Each
- 31. © Wiley 2010 Chapter 2 Highlights con’t The operations strategy focuses on developing specific capabilities called
- 33. Скачать презентацию