The Story of the Corporation презентация

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The original staff of the McDonald's brothers hamburger restaurant.

 Ray Kroc took over a

small scale McD's and turned it into the global phenomenon it is today

The original staff of the McDonald's brothers hamburger restaurant. Ray Kroc took over

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The first McDonald's, Des Plaines, Illinois, 1955 

The first McDonald's, Des Plaines, Illinois, 1955

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Japan

South
Africa

Moscow,
Russia

China

India

Romania

Japan South Africa Moscow, Russia China India Romania

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1948: Speedee service

1961: Golden Arches

Inspired by the iconic architectural arches flanking each restaurant,

Jim Schindler designed the first iteration of the enduring Golden Arches logo

Tubby chef Speedee was designed by Richard and Maurice McDonald in 1948 to help communicate their 'Speedee Service System'

1948: Speedee service 1961: Golden Arches Inspired by the iconic architectural arches flanking

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The official McDonald's Corporation logo was designed by Heye & Partner GmbH in

2003

The official McDonald's Corporation logo was designed by Heye & Partner GmbH in 2003

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Archy McDonald was used as a mascot in 1962

Archy McDonald was used as a mascot in 1962

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The original Ronald McDonald
vs.
Ronald McDonald today

The original Ronald McDonald vs. Ronald McDonald today

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