Market research. Benefactor презентация

Who are we?
Benefactor is a German global automobile marque. The brand is known for luxury vehicles, buses, coaches, and trucks. Our company was founded in 1926 by Gottlieb Factor, he was born on 17 March 1834 in Schorndorf. After training as a gunsmith and working in France, he attended the Polytechnic School in Stuttgart from 1857 to 1859. After completing various technical activities in France and England, he started working as a draftsman in Geislingen in 1862. At the end of 1863, he was appointed workshop inspector in a machine tool factory in Reutlingen, where he met Wilhelm Bene 1865. That’s how it all started, many years ago two great minds founded Benefactor, the worlds biggest car manufacturer.

Age breakdown of customers
30-40
20-30
70+
40-70

Recent market research

Brand new car
This brand-new Schlagen is aimed to impress you with its price – only 1,300,000$ and this piece of perfection is yours. You probably expect it to handle like a nice, well-behaved, race-tuned sports car. Then you touch the gas, the Schlagen announces its intention to go from zero to soil-yourself, and you realize you’ve made a very wise investment indeed.

We really need to make an advertisement?
The best way to tell people that they really need our product – show it to them everywhere they go, and maybe they will buy it, we ain’t sure. But anyways, our advert company will contain several parts.

First part
Everyone who will buy our masterpiece will get a free T-Shirt, you don’t have to pay for it. Because even when you're not behind the wheel of your new Benefactor, it's important to make sure everybody knows you own one. Definetly worth it, trust us.

Second part
Giant banners will be all over the city, you wont be able to miss one, as we said earlier this tactic works, but again we don’t know really.

Third part
We are going to launch a commercials on TV to show our potential customers how beautiful our car is. Here’s the example.