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- 2. ~Creativity for a launch party~ The tendency is to consider mainstream or established venues, and this
- 3. ~Creative use of a personal name~ Hill & Knowlton creatively linked the product with the crisp
- 4. ~Creative use of spokespersons~ The choice of spokesperson for a campaign can provide added value to
- 5. ~Creativity in the “worst day of the year”~ How do you make a creative idea for
- 6. ~Creativity from someone else’s creative idea of the ‘worst day of the year~ Porter Novelli’s idea
- 7. ~Creativity to make a mailing more memorable~ For a hotel client based in Kendal in the
- 8. ~Creative use of gambling as an ‘insurance’~ PR consultancy Communique When the England cricket team seemed
- 9. ~Creative use of an unusual event~ The installations became a haven for would-be Hoegaarden drinkers during
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