Buyer persona template презентация

Start With an Example
You can find the blank template beginning on Slide 8, but we recommend viewing an example buyer persona for a freelance internship marketplace first.

Persona Example
Last Updated: April 30, 2016
Note: Replace this character with a real image that represents your buyer persona.
Bubbly Beatrice

Bubbly Beatrice
Junior Journalism major
Completed three unpaid internships with parental financial support
Will apply for another internship soon
Female
18-25
Family is comfortable enough to support her while she works for free in NY
Works in retail
City woman
Job? Career Path? Family?
Background
Primary challenge? Secondary…?
Challenges
“Internships”
“Lines on resume”
“Gain connections”
Upbeat personality
Personality? Communication Style?
Key Identifiers
Personal Background

Primary: Look for another internship
Secondary: Look for a salaried position
Primary: Time consuming to apply to so many unpaid internships
Secondary: Very challenging because she isn’t actively looking for a real job yet
Primary and secondary goals?
Goals
Gender? Age? Income? Location?
Demographics
Increase number of connections made in three months
Increase the number of pieces added to her portfolio
Question to ask: How many portfolio clips have you gotten from each internship?
Help them achieve goals/challenges?
How We Help
Bubbly Beatrice
What?

“I sent out about 52 packets to anywhere I could think of, anyone's name and any email addresses I could get a hold of. I spent hours and hours and hours researching online during Christmas break, and in January, I sent the packets out.”
“I didn't do as much with them because they're sort of a bigger magazine. I did a lot of copy editing, and I did a lot of fact checking and a lot of stuff for the Web. I did write three pieces for them.”
About challenges… About goals...
Real Quotes
I’m worried that I need big name brands on my resume to get a job.
I don’t want to leave this unpaid internship. I wish they’d pay me to come on full-time.
Why wouldn’t they purchase your product or service?
Common Objections
Why?
Bubbly Beatrice

Get more experience
Gain more connections
Need to convince her that while the experience is not in person, it can still be personable and valuable
How should you describe your offering to this persona?
Marketing Message
Our website will increase the number of highly influential connections you make in three months while also increasing the number of articles you have in your professional portfolio.
Pitch this persona on your offering!
Elevator Pitch
How?
Bubbly Beatrice

Your Turn!
We’ve included one blank buyer persona template to get you started.
If you need more, simply right-click the slides in the left-hand menu, and click “Duplicate Slide.”

Last Updated: April 30, 2016
Note: Replace this character with a real image that represents your buyer persona.
[Insert Persona Name]
Persona Example

[Insert text]
[Insert text]
Job? Career Path? Family?
Background
Primary challenge? Secondary…?
Challenges
[Insert text]
Personality? Communication Style?
Key Identifiers
Personal Background
[Insert Name]

[Insert text]
[Insert text]
Primary and secondary goals?
Goals
Gender? Age? Income? Location?
Demographics
[Insert text]
Help them achieve goals/challenges?
How We Help
[Insert Name]
What?

[Insert text]
About challenges… About goals...
Real Quotes
[Insert text]
Why wouldn’t they purchase your product or service?
Common Objections
[Insert Name]
Why?

[Insert text]
How should you describe your offering to this persona?
Marketing Message
[Insert text]
Pitch this persona on your offering!
Elevator Pitch
[Insert Name]
How?