Corporate social responsibility презентация

SPONSORSHIP
support by a variety of projects that aim to create an image of a confident and winning the favor of the public.
"I give you to give"
CHARITY
selfless assistance to financial or material need (philanthropy) .
"I give you to have”
PATRONAGE
supporting the organization of science, culture, the arts or other fields in the form of non-refundable and unconditional.
"I give you to be”

Corporate social responsibility
Corporate Social Responsibility is a concept to take responsibility for the company's effects on environmental and social wellbeing. The term applies to efforts that go beyond what may be required by regulators or environmental protection groups.

Motivations of social activities
We want to act, because we want to help (emotional and personal motives).
We see a social problem, and we see the reason of our organization to engage in the solution.
We want the pro-social activity to become a part of promotional activities of organization which build its image.
We are involved in social programs, because the others do it as well.
We continue the philanthropic tradition of the organization.
We want to take advantage of tax deductions and exemptions.

CSR Trends
inside and outside the organization;
the stakeholders: shareholders, customers, employees, suppliers, local community, competition, environment;
ecological, economic and social actions.

The main forms of CSR
Financial assistance
Material assistance
Free provision of services
Volunteering
Pay-roll - deductions from wages
Outplacement

Social organizations
Provide the goods and services to meet the needs of society.
Shape the specific types of consumer behavior.
Try to get from the society time and money to realize its statutory objectives.

Staff Volunteering

Volunteering functions
helps the organization to get in touch with the community of its surroundings;
integrates employees and contributes to team building;
changes the perspective from which the employees in the organization look at it - it becomes not only a place to earn money, but also is a place where the employee may pursue other goals in life;
builds a sense of relationship with the employer, under which the employee has the opportunity, along with other socially useful to do something;
allows employees to self-fulfillment by sharing knowledge, time and experience and gives the satisfaction of doing useful things.

Helping makes
stronger

Helping makes
stronger

Benefits of CSR
building a positive image
acquisition (consolidation) a trust and positive reputation of existing and potential stakeholders
credibility of the mission and identity of organizations in the public opinion
gain the favor of the local community
community mobilization
Increasing the interest of investors
favorable development, based on the commitment of relationships with employees
help publicize the social problem
public education
popularize charitable attitude

Social marketing
a tool for promoting a particular social problem;
a tool to associate the organization's activities with a particular social problem;
A tool for self-promotion organizations.

”Clear dissmission"
Program “goodbyes to the organization”;
Clear message that prevents paralysis caused tension among employees escalation;
The appropriate policy for persons in the organization.