Creativity for launch party презентация

Creativity for launch party
The Pediatric Oncology Group of Ontario hosted its annual gala at the Liberty Grand Entertainment Complex
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Creativity for launch party
The Breast Cancer Research Foundation's Hot Pink Party once again took over New York's Waldorf-Astoria. The April 17 benefit, which raised more than $5.2 million, took on the theme "¡Viva Fiesta!"
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Creativity for launch party
To launch the campaign between Tommy Hilfiger and tennis star Rafael Nadal

Creative use of a personal name
New name for the product
Walker Crisps
‘Salt ‘n’ Lineker’
Gary Lineker
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Creative use of spokespersons
Rather than using a spokesperson from the company, the paper directly asked the questions about the parent company’s motives for closures.

Unfortunate use of spokespersons
‘I am the bullet in the chamber. Just do it,’
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Creativity in the ‘worst day of the year’
January blues
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Piggy-back idea
‘The worst day of the year’
Overcome your depression !
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Creativity to make a mailing more memorable
Making a routine news release stand out in some way
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Creative use of gambling as an ‘insurance’
Boddingtons models visited England cricket team to encourage them.
Lucky gambling
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