5
SWOT Analysis
Strengths
Technically, the service is created taking into account all the
latest Internet portal development trends. The powerful server side makes it easy to create absolutely any product for any mobile operating system or user group.
The contributors have experience of using existing stock websites.
Low costs.
Extensive use of freelancers.
Modern structure and design.
Young developers that follow the latest network application.
Weaknesses
Currently, the company is not ready to hire professionals from the field of image banks; all the decisions are taken intuitively and based on the previous experience, which is certainly not comparable to that of people who worked in the industry for 15–20 years.
Inability to maintain a permanent development team.
Unknown brand.
Opportunities
A large, fast-growing market.
Global development opportunities.
Unique Russian content presented on the global market.
Relative simplicity of attracting the contributors, our service is just another platform for the sale of their images.
The government's decision to transfer user data to Russian servers will reduce the number of competitors in the Russian market, which will give us enough time for development.
Threats
Presence of well-known competitors.
Non-exclusive content that can be always found elsewhere.
Availability of alternatives: direct contributor-customer relationship or customer=contributor.
Lack of awareness of such services among potential customers and lack of understanding of their working principles.
Piracy.