Содержание
Слайд 2Strategies for competing in foreign markets (Chapter 7)
Factors that shape strategy choices
Strategies for competing in foreign markets (Chapter 7)
Factors that shape strategy choices
in foreign markets
Cross country differences in culture, demographic and market conditions
Ability to gain competitive advantage based on where activities are located
The risk of adverse exchange rate shifts
The impact of host government policies
Cross country differences in culture, demographic and market conditions
Ability to gain competitive advantage based on where activities are located
The risk of adverse exchange rate shifts
The impact of host government policies
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