UD-8000 UD-800. Differences. Strategies презентация

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Sales Information UD-8000/800
Differences, Strategies, Possibilities
Since some years three different systems are available:
UD-8000
UD-800 Bscan
UD-800 A/Bscan
We now take a closer look on:
Sales figures
Difference between both machines
Market difference
Sales strategies

UD-8000/UD-800
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Throughout the past three years the sales figures are quite stable
2017-2019:
UD-8000 ≤ 50 pieces per year
UD-800 Bscan/ UD-800 A/Bscan ≤ 100 pieces per year
What is the reason for double as many UD-800‘s?
How do you present both machines?
Do you offer both or choose only one model?
Sales Figures

UD-8000/UD-800
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UD-8000
Special annular array technology for 15MHz B-probe (dynamic focus, 5 focus planes)
Multi-frequency B probe (15 MHz, 20MHz and harmonic)
60MHz UBM probe (optional) ? not only angle analysis but also iris analysis
Video storage (video cutting possibility)
Quad windows ? recall data, compare, follow up
Storage to HDD or USB stick (echo format, jpg files)
Connectivity via Data Transfer or Tomey Link
AL-4000 use with same interface of UD-8000
UD-800
2 ring array 10 MHz B-probe (normal 10 MHz + harmonic)
40 MHz UBM probe (optional)
Optional: A-scan, Pachy, A-Diagnostic ? flexible, modular system
Internal database (via USB stick)
DICOM compatible
Small, handy, intuitative use
Low price range ? competitive
Connectivity via Data Transfer or Tomey Link
Differences UD-8000 & UD-800

UD-8000/UD-800
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Special features of UD-8000
Five different focus planes with five integrated transducers
A perfect resolution in all different areas, also for babies: ROI (Region of Interest) by selecting eye types:
Micro(20mm) Normal(23mm) Long(27mm)
Retro(30mm)
No interpolishing needed
Multi Frequency: 15MHz/20MHz/Harmonic:
- 15MHz: for entirety and vitreo-retinal area as well as retro-bulbar area
- 20 MHz: for better membranous tissue observation, enhanced resolution for axial direction *high frequency mode*
Harmonic: for optic disc and macular area disease *Harmonic imaging can be achieved using a wide bandwidth transducer, which can respond to both the fundamental frequency 15mhz and its second harmonic 15mhz x2*

UD-8000/UD-800
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Special features of UD-8000
Harmonic high frequency mode in detail ? the received frequency is a multiple of the original transmitted frequency ( 15MHz : Harmonic 30 MHz)
Reduced noise, fewer artifacts
Improved axial resolution
Better lateral resolution
Improved image quality in a specific area
In UD-800 we also offer a harmonic mode, but not in high frequency mode, so very basic due to a 2-ring transducer
Source:
Australas J Ultrasound Med. 2010 May; 13(2): 29–31

UD-8000/UD-800
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UD-8000 Multi-Frequency probe and its use

UD-8000/UD-800
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Special features of UD-8000
Quad windows ? comparing different images
Group saving ? saving more than one picture together as a GROUP

UD-8000/UD-800
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UD-8000 better specifications
If you compare UD-8000 to UD-800 there is a bigger price difference
Why? ? the biggest reason is the special annular array multi frequency probe, they key of our success with UD-8000 for specialists, as explained in previous slides.
Not only this, but also more detailed specifications are the reasons:
Frame rate UD-8000: basic mode 22 frames/sec High sensitive mode: 11 frames/sec
Frame rate UD-800: basic mode 20 frames/sec NO sensitive mode available
Max pages in video UD-8000: 400 pages x 2 ? possibility to store video
Max pages in video UD-800: 200 pages x 2 ? NO possibility to store video
Axial/Lateral resolution UD-8000: 0.4mm/0.4mm
Axial/Lateral resolution UD-800: 0.6mm/0.5mm

UD-8000/UD-800
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UBM Probe 40/60 MHz
The special UBM probe from TOMEY is a big benefit for your customers – no water bath needed, comfortable for the patient
Easy to prepare, use, clean
Both instruments offer a perfect solution for anterior segment imaging: Our UBM probe
UD-8000: 60 MHz
UD-800: 40 MHz
Special feature:
Silicone membrane cap for single use!
Advantages:
No complex cleaning needed
No risk for cross infection
Very comfortable for the patient
Very comfortable for the doctor ? easy handling of measurement
Easy preparation and cleaning afterwards
UBM probes for both instruments

UD-8000/UD-800
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UD-8000 60MHz UBM probe
Membrane waterproofing cap
Membrane waterproofing cap
Membrane waterproofing cap

UD-8000/UD-800
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UD-8000 60MHz UBM probe: additional Iris Analysis

ID1 ： Distance between ID1-IF and ID1-IB ID2 ： Distance between ID2-IF and ID2-IB
ID3 ： Distance between ID3-IF and ID3-IB TCPD ： Distance between AOD500-T and TCPD-CB
ICPD ： Distance between ID1-IB and TCPD-CB
T3-I1 ：Terminal point 1 of line T3 T3-I2 ： Terminal point 2 of line T3
ID1-IF ：The intersection of the iris anterior surface and the line that crosses AOD500-T and is vertical to line T3
ID1-IB ：The intersection of the iris posterior surface and the line that crosses AOD500-T and is vertical to line T3
TCPD-CB The intersection of the ciliary process surface and the line that crosses AOD500-T and is vertical to line T3
ID2-T ： The point, on the corneal surface, that is 2 mm away from SS
ID2-IF ： The intersection of the iris anterior surface and the line that crosses ID2-T and is vertical to line T3
ID2-IB ： The intersection of the iris posterior surface and the line that crosses ID2-T and is vertical to line T3
ID3-IF ： The point, on the iris anterior surface, at which the distance between the intersections of the T3-vertical
line and the iris anterior and posterior surfaces first marks a peak value when measured from the pupil side
ID3-IB ： The point, on the iris posterior surface, at which the distance between the intersections of the T3-vertical
line and the iris anterior and posterior surfaces first marks a peak value when measured from the pupil side
UD-8000/UD-800
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UD-8000 UBM 60MHz probe Iris Analysis

UD-8000/UD-800
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UD-800 40MHz UBM probe
Membrane waterproofing cap

UD-8000/UD-800
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UD-800 40MHz UBM probe

UD-8000/UD-800
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UD-8000 Sales strategy
For UD-8000 it is important knowing to WHOM you offer this equipment:
Bscan Specialists/Experts
University clinics
Higher expectations for Bscan equipment
Doctors who are using Bscan on a daily base
Oncology
Paediatric clinics
Specialists in UBM measurements
Saving echo and jpg data on USB stick (max 32GB)

UD-8000/UD-800
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UD-800 Sales strategy
For UD-800 there are no specific rules
Basic Bscan users
Private clinics & praxis
Back up system for special cases
Price sensitive customers
Modular system (incl. Ascan + Pachy possibility)
Easy and intuitative to use
Price efficient as a A/Bscan combo
Modular system, upgradable with more probes later
High quality, competitive price

UD-8000/UD-800
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UD-800 Sales strategy
For UD-800 please keep in mind
Internal Database = USB Stick ? no USB Stick, no internal Database
Internal Database is used to store echo data which can be recalled (max 32GB)
Easy connection via Data Transfer ? storage as jpg or pdf
Connection to DICOM worklist ? currently still with limitations (works only on english servers)
New UD-800 doesn‘t support picbridge printer possiblity
Same GUI as OA, EM etc

UD-8000/UD-800
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Both systems increase your potential for a higher market share!
Why? ?
You fulfill all needs dependent on the requirements of the customer
Either specialized or price competitive
Both systems give you the opportunity to compete to other systems
UD-8000 highest quality, also highest probe quality, lots of software options
UD-8000 made for experts, combo with AL-4000 via BT
UD-800 modular system, price competitive
UD-800 easy A/Bscan for a very good price offer + optional pachprobe
UD-800 intuitative user interface, small and compact
Summary