Content & social media marketing презентация

How it’s written: Graydee.
How it’s pronounced: Challenge.
Graydee, the digital marketing performance agency. From big data marketing and web analytics to customer strategy and on-line editorial production. From social media management to brand design, graphics and video production; from employer branding to SEO set-up.
Graydee, integrated events and technology.

GRAPHIC DESIGN, PHOTO & VIDEO PRODUCTION
SEO, WEB ANALYTICS & REPORTING
CONTENT & SOCIAL MEDIA MARKETING
EVENT MANAGEMENT
OUR OFFER
Create digital marketing campaigns with content marketing strategies for websites and social medias.
Boom up the digital marketing with multimedia solutions.
Meeting, teambuilding, roadshows, brand events, Fashion shows and more.
KPI reportings and benchmarking to monitorate and optimize digital marketing performance and search engine ranking.

CONTENT MARKETING
Digital marketing’s key of success lies in the content’s quality.
Quality
The content that attracts the users the most is not based on beautiful webpage interface, nor payed search engine ranks, but information that can meet the needs of users. We create valuable, interesting and up-to-date contents to win the users’ respect.
Originality
Users want to see original contents and search engines constantly update algorithms to combat copycats. For years, our brand reporters produce original contents with a critical-thinking and creative mind, paying attention to current Internet dynamics and mass trends. We have created contents about fashion, luxury, sports and lifestyle, and also about AI, blockchain and big data.
Multimedia Performance
We are web marketing professionals, brand reporters, photographers, video makers, event planners and graphic designers. We can capture quickly and accurately the client’s need to draw out multimedia solutions. More importantly, we have an innovation soul that dares to think beyond the traditional patterns.
BRAND REPORTING, COPYWRITING & STORY TELLING
POST PRODUCTION & SPECIAL EFFECTS
INFORMATION DESIGN
PHOTO SHOOTING & VIDEO PRODUCTION
MAIN PERFORMANCES

SOCIAL MEDIA MARKETING
A digital Marketing plan goes nowhere without a smart social media mind.
Strategic Planning
We help our clients to build a social media marketing plan, select the best media platform(s) according to their industry nature and business goals, and create practical, interesting and interactive content marketing solutions.
Social Media Management
We manage the social media accounts, updating personalized and high-quality contents for lead generation purposes.
Social Media Advertising
Platforms such as Facebook, Instagram and Linkedin have their own Ad delivery models. As professionals, we are familiar with the different characteristics of each platform and we help our clients targeting the most appropriate customers while optimizing the advertising costs.
Partnership with KOL
The KOL economy is the focus of the new digital marketing era. We are building and nurturing our relationships with emerging or mature KOLs to bring out brand communication plans for our clients.
SOCIAL MEDIA PAYED ADVERTISING
TRAFFIC & FANBASE BUILDING
FACEBOOK, INSTAGRAM, LINKEDIN, YOUTUBE ACCOUNT MANAGEMENT & MORE
LEAD GENERATION & ORGANIC PERFORMANCE CAMPAIGN
MAIN PERFORMANCES

ASSOCIAZIONE MERCURIO –
SOCIAL MEDIA STREAMING
OUR CLIENT CASES
QKing Corestaurant | Milan
Graydee supports Mercurio in terms of social media.
How about a challenging team work experience enlightened by unknown ingredients and recipes? Graydee invites chefs from Africa to guide Amissima members in a tasty journey full of creativity and ispiration. Together with our chefs, the managers of Amissima work together to create esotic dishes that warm their hearts and palates.

GRAPHIC DESIGN, PHOTO & VIDEO PRODUCTION
We have all you need for multimedia production.
Rebranding
Logo design
Business card
Letter template
Presentation template
Handbook
Electronic signature
Graphic Design
Website
Social media feed
Infographic
Event communication material
Video production
Corporate presentation/institutional video
Customized format
Event video
Photo production
Photo shooting
Event photography
After effects

GRAPHIC DESIGN
PORTFOLIO
Digital marketing’s key of success lies in the content’s quality.

EVENT MANAGEMENT
We create emotions, from planning to execution.
Full-Range Event Planning
We care for all the details that are necessary for the success of an event: project planning, location, invitations, transfers, check-in, catering, translation, coordination of the staff, security, ecc.
Video Production and Press Office
We offer professional services like video and photo production, press release, social media management, making sure that the event is 360-degree covered from a digital point of view.
Budget and Cost Control
We control costs strictly according to the stablished budget, and we ensure the maximum value of the project.
TEAM BUILDING
CONFERENCE & MEETING
ART EXHIBITION
BRAND EVENTS
FASHION SHOW, SHOOTING & SHOWROOM
NEWS PRESS & SOCIAL STREAM
PRODUCT LAUNCH & ROADSHOW
MAIN PERFORMANCES

AMISSIMA – SOCIAL COOKING
OUR CLIENT CASES
QKing Corestaurant | Milan
Graydee supports Amissima in terms of team building.
How about a challenging team work experience enlightened by unknown ingredients and recipes? Graydee invites chefs from Africa to guide Amissima members in a tasty journey full of creativity and ispiration. Together with our chefs, the managers of Amissima work together to create esotic dishes that warm their hearts and palates.

AMPLIFON –
EMEA SALES DIRECTOR MEETING
OUR CLIENT CASES
Cascais | Lisbon
Graydee supports Amplifon in terms of director meeting.
Graydee takes an international group of sales directors of Amplifon to a popular Portuguese holiday resort, where they were accomodated in a spectacular hotel with stunning ocean view during the three-day meeting and workshop.

Graydee supports Amplifon in terms of team building.
Treasure hunt 2.0: the Amplifon staff, equipped with tablets, maps and compasses, immerse themselves in the enchanting vineyards of the Langhe. Graydee animates the Amplifon staff in all the five senses with challenging team building activities and virtual games.
What’s more thrilling? An outdoor surviving experience with our survival instructor.
AMPLIFON - VENI VINO VICI
OUR CLIENT CASES
Tenuta Fontanafredda | Serralunga d’Alba

BLG LOGISTICS - VENI VINO VICI
OUR CLIENT CASES
Tenuta Fontanafredda | Serralunga d’Alba
Graydee supports BLG in terms of team building.
Treasure hunt 2.0: the BLG Logistics staff, equipped with tablets, maps and compasses, immerse themselves in the enchanting vineyards of the Langhe. Graydee animates BLG members in all the five senses with challenging team building activities and virtual games.

LEROY MERLIN - VENI VINO VICI
OUR CLIENT CASES
Tenuta Fontanafredda | Serralunga d’Alba
Graydee supports Leroy Merlin in terms of team building.
Treasure hunt 2.0: the Leroy Merlin staff, equipped with tablets, maps and compasses, immerse themselves in the enchanting vineyards of the Langhe. Graydee animates the Leroy Merlin staff in all the five senses with challenging team building activities and virtual games.
What’s more thrilling? An outdoor surviving experience with our survival instructor.

RHENUS LOGISTICS - VENI VINO VICI
OUR CLIENT CASES
Relais Sant’Uffizio | Asti
Graydee supports Rhenus in terms of team building.
Treasure hunt 2.0: the Rhenus staff, equipped with tablets, maps and compasses, immerse themselves in the enchanting vineyards of the Langhe. Graydee animates the Rhenus staff in all the five senses with challenging team building activities and virtual games.
What’s more thrilling? An outdoor surviving experience with our survival instructor.

Graydee supports Fendi in terms of team building.
Video quizzes, creative selfie challenges, captivating team games and engaging dances. Graydee takes more than 360 store managers of Fendi from all over the world to be united in Lecce, the pearl of Italian baroque ages.
FENDI – DISCOVER LECCE
OUR CLIENT CASES
Lecce historical city centre

SPINDOX – ORANGE PARTY
OUR CLIENT CASES
Fabbrica Borroni | Milan
Graydee supports Spindox in terms of company events.
On the night when Spindox blowed out its first ten candles, more than 500 employees were gathered in an exclusive Milanese location:
«be orange, be Spindox.»

SPINDOX – BUSINESS TECH BREAKFAST
OUR CLIENT CASES
Cascina Cuccagna | Milan
Graydee supports Spindox in terms of business meeting.
Graydee united Spindox’s managers in an agricultural court of the18th century, where they could discuss, exchange technical information and enrich their professional network in the aroma of the tipical italian breakfast: croissant and coffee.
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SEO & WEB PERFORMANCE OPTIMIZATION
No shortcuts. A good user experience is the key to high ranking.
High Ranking
SEO is not just about finding keywords, adding links, and optimizing web pages. We are committed to realize a deep-level SEO: create and optimize relevant, real-time contents that users and search engines really want to see.
High Cost-Effectiveness Ratio
The effects of content-based SEO strategies are long-term. Compared with payed advertising on search engines, SEO requires smaller investments and gains longer maintenance time.
Supporting Services
To achieve successful SEO results, high quality content production, professional data analysis, website maintenance and technical support services are indispensable.
INTERNAL LINKS, BACKLINKS, META DESCRIPTION
SEO CONTENT BUILDING
TECHNICAL SUPPORT
KEYWORD, WEB STRUCTURE, CRAWLABILITY
MAIN PERFORMANCES

Graydee supports UBI Banca in terms of SEO assessment.
The project includes website performance analysis, keyword analysis, conversion analysis, benchmarking, backlink cleanup, content rebuilding, etc. Through a series of on-page and off-page SEO operations, the new website of UBI Banca gets a better Google search ranking, especially in user queries about loans, mortgages and insurance products.
UBI Banca, Italy's leading financial service group is working with Spindox to launch a new public website. The main purpose of the project is to renew the web identity of UBI Banca by using the website as lead generator and sales channel. The new public website will strongly improve the user experience and the user engagement by using an advanced architecture and a data driven approach for content proposition.
OUR CLIENT CASES
UBI BANCA – NEW PUBLIC WEBSITE

UBI BANCA – VISUAL CODING WORKSHOP
OUR CLIENT CASES
Visual Coding Workshop at UBI Banca | Milan
Graydee supports UBI Banca in terms of
web performance optimization.
The workshop is dedicated to the analysis of UBI Banca’s online communication: summarizing the key elements in order to build interaction models and visual codes for UBI Banca’s new public website.

WEB ANALYTICS & REPORTING
Regular KPI analysis can improve marketing efficiency and increase conversions.
Personalized Analytical Strategies
We help our clients identify the key value of their needs and develop a personalized analytical plan, which includes: Ad delivery analysis, website structure analysis, page quality analysis, conversion analysis ecc.
KPI Reporting
We send our clients periodical KPI reports to value the effectiveness of marketing campaigns, which help the top management to modify or optimize their web marketing strategies.
Digital Marketing Optimization
We will assess the current state of the entire site, including categorization, navigation, internal links and backlinks. We also provide intent insights (such as keyword research and visitor path analysis) and UI &UX optimization recommendations that will affect website rankings.

Regular KPI analysis can improve marketing efficiency and increase conversions.
Benchmarking
Understanding the experience and marketing strategies of competitors is also an important task of web analysts. For such reason, we help our clients to benchmark their marketing campaigns and assess how they compared against their competitors, in terms of strategies, reaches, rankings, etc.
User Cases Building
We study the behavioral characteristics of segmented users, based on which we create different user cases. We help our clients to offer customized services and marketing strategies for different types of users.
SOCIAL MEDIA INSIGHTS
COMPETITOR ANALYSIS
UI & UX OPTIMIZATION
WEB PERFORMANCE REPORT
AD DELIVERY REPORT
MAIN PERFORMANCES
WEB ANALYTICS & REPORTING

UNHCR – SOCIAL MEDIA ANALYTICS
OUR CLIENT CASES
WOW – Ways of Working Project | Milan
Graydee supports UNHCR in terms of
social media analytics.
We monitored UNHCR’s performance on Twitter and Facebook, providing KPI feedback and suggestions, ranking the top posts, detecting those that failed to achieve the setted goals.

MARKETING AUTOMATION
Data-driven strategies offer opportunities to understand user needs and optimize marketing offers.
Defination of CRO Goals
We help our clients to define their CRO (Conversion Rate Optimization) goals and data-driven campaign strategies, reducing useless communications and increasing conversion rate.
Data Platform Management
We help our clients to manage data platforms like Oracle BlueKai and SharpSpring, in order to transform the customer experience using data and insights.
User Cases Building
We study the behavioral characteristics of segmented users, based on which we create different user cases. We help our clients to offer customized services and marketing strategies for different types of users.
USER CASES BUILDING & CUSTOMOR JOURNEY DESIGN
BEHAVIOR-BASED EMAIL
CRM & SALES AUTOMATION
DATA PLATFORM MANAGEMENT
MAIN PERFORMANCES

Graydee supports UBI Banca in terms of marketing automation consulting.
We designed 15 customer cases for UBI Banca, which are subdivided generally into three types: “New user”, “Return user/New user with a navigation behavior in progress” and “Profiled user/Customer”. User’s activities on the website will trigger the personalization of the home page, or the access to customized contents, including call to action phrases, messages and emails.
OUR CLIENT CASES
UBI Banca, Italy's leading financial service group is working with Spindox to launch a new public website. The main purpose of the project is to renew the web identity of UBI Banca by using the website as lead generator and sales channel. The new public website will strongly improve the user experience and the user engagement by using an advanced architecture and a data driven approach for content proposition.
UBI BANCA – NEW PUBLIC WEBSITE

OUR CLIENTS BELIEVE IN US

GRAYDEE IS MORE THAN MARKETING.
GRAYDEE IS A SPINDOX TRIBE.
GRAYDEE IS SPINDOX’S DIGITAL MARKETING FACTORY.
Graydee is a brand of Spindox SpA Group - Legal head office: via Bisceglie, 76 - 20152 Milano
Marketing. Design. IT. Business.