Mindset branding презентация

Confidential & Proprietary
Purple
The Mindset experience is comforting as the AI guides users through a series of tests which could initially seem daunting. The Mindset experience is also full of optimism as it is a way of bringing medicine one step closer to understanding the brain. Purple is a colour of calm stability, ambition and optimism that properly compliments the core attributes of the mindset experience. Used to draw the user into certain key aspects e.g “Sign-up” buttons.
#3D01BE
#EFEFFA
Mindset Branding

Confidential & Proprietary
Purple - example
The Mindset experience is comforting as the AI guides users through a series of tests which could initially seem daunting. The Mindset experience is also full of optimism as it is a way of bringing medicine one step closer to understanding the brain. Purple is a color of calm stability, ambition and optimism that properly compliments the core attributes of the mindset experience. Used to draw the user into certain key aspects e.g “Sign-up” buttons.
Mindset Branding

Confidential & Proprietary
Pink
Pink is a color that is associated with honesty, enthusiasm, and determination. This color represents the user as a human way of complimenting their warmth of touch as they interact with the Mindset test environments, and their determination while doing so. It is also a perfect compliment to purple while being contrasting enough to distinguish. Used to highlight human and positive elements.
#FFAAAA
Mindset Branding

Confidential & Proprietary
Pink - example
Pink is a color that is associated with honesty, enthusiasm, and determination. This color represents the user as a human way of complimenting their warmth of touch as they interact with the Mindset test environments, and their determination while doing so. It is also a perfect compliment to purple while being contrasting enough to distinguish. Used to highlight human and positive elements.
Mindset Branding

Confidential & Proprietary
Grey
Gray is a cool, neutral, and balanced color. It is a timeless and practical color that communicates strength and sophistication while lacking the negativity of the color black. This is generally great at removing the intensity from larger blocks of texts. Also the variation in darkness acts as a great means of showing text-hierarchy.
#595858
Mindset Branding
#D9D9D9
#222121

Confidential & Proprietary
Grey - example
Mindset Branding
Gray is a cool, neutral, and balanced color. It is a timeless and practical color that communicates strength and sophistication while lacking the negativity of the color black. This is generally great at removing the intensity from larger blocks of texts. Also the variation in darkness acts as a great means of showing text-hierarchy.

Mindset Branding
Confidential & Proprietary
Typography
Montserrat is a modernist typeface known for working well on screens for mobile experiences. It is a wide form geometric typeface that is friendly, easy, and beautiful to read. Montserrat is an all purpose typeface that works great for maintaining hierarchy in headers, readability for body text, and all caps for buttons.
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
( 0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * )
The quick brown fox jumped over the lazy dog
The quick brown fox jumped over the lazy dog
The quick brown fox jumped over the lazy dog
CHARACTERS
VARIANTS

Logos &
Icons
Mindset Branding
Confidential & Proprietary

Downloadable logo: https://bit.ly/2CUS9Ro
NB: the Mindset logo may not be utilised, shared, altered or copied without approval from the Mindset team.
Mindset Branding
Confidential & Proprietary

Downloadable typeface: https://bit.ly/2Egr8IO
Mindset Branding
Confidential & Proprietary
NB: the Mindset logo may not be utilised, shared, altered or copied without approval from the Mindset team.

All downloadable icons: https://bit.ly/3dOyYp7
Mindset Branding
Confidential & Proprietary
NB: the Mindset logo may not be utilised, shared, altered or copied without approval from the Mindset team.

Images &
Infographics
Mindset Branding
Confidential & Proprietary

powered by mindset
Montserrat: normal, bolded, Size 24, #222121
Montserrat: normal,
Size 18, #595858
1.38cm x 1.38cm
Montserrat: semi-bold, Size 18, #D9D9D9
Bolded
Mindset Branding
Confidential & Proprietary

Text
Font and Size
Mindset Branding
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Montserrat: semi-bold, Size 12, #3D01BE
Montserrat: semi-bold, Size 11, #3D01BE
Montserrat: normal, Size 10, #595858
1.67cm x 1.67cm
Mindset Branding
Confidential & Proprietary

Text Layout
Mindset Branding
Confidential & Proprietary