Samsung is one of the world’s largest producers of electronic devices презентация

WHY TO CHOOSE THIS COMPANY?
Samsung is one of the world’s largest producers of electronic devices, it constantly brings innovations to the market.

GENERAL INFORMATION
Samsung Electronics Co., Ltd. engages in the manufacturing and selling of electronics and computer peripherals. The company operates through following business divisions: Consumer Electronics, Information Technology & Mobile Communications and Device Solutions. The Consumer Electronics business division provides cable television, monitor, printer, air-conditioners, refrigerators, washing machines and medical devices. The Information Technology & Mobile Communications business division offers handheld products, communication systems, computers and digital cameras. The Device Solutions business division comprises of memory, system large scale integrated circuit and light emitting diode. The company was founded on January 13, 1969 and is headquartered in Suwon, South Korea.

PRODUCT LIFECYCLE OF THE COMPANY
Present time:
Flagship Galaxy Note series
Innovative Galaxy Fold
And other up-to-time popular devices

QUALITY MANAGEMENT
High standard and quality control
Continuous improvement of products
Proactive approach
Environmental focus

ANSOFF MATRIX

ANSOFF MATRIX
Market Penetration
In growing markets, Samsung launches its market penetration strategy to increase its existing market share. The company can adopt aggressive marketing and promotions, offer competitive pricing etc. to eat into its competitors market share.
For instance, Samsung drops the prices of its smartphones a few months before the launch of its next model.
Market Development
The market development strategy involves Samsung targeting its existing products and services into newer market segments or geographical regions.
Samsung has used and still uses a combination of different approaches to enter new markets, which include direct export, licensing, joint-venture, mergers and acquisitions and direct foreign investment.
Product Development
Samsung uses a combination of enhancing its existing products to completely launching a new product under its brand name.
For instance, Samsung is a dominant name in the smartphone industry. Samsung has developed different smartphones, for different market segments, and launches these new products in its existing markets.
Diversification
The extensive product portfolio of Samsung which includes apparels, automotive, solid state drives, telecommunications equipment, chemicals, consumer electronics, electronic equipment, medical equipment, home appliances, semiconductors and electronic components speaks volumes about Samsung’s diversification strategy.

SOCIAL IMPOVEMENT
The Device Solutions Division of Samsung Electronics gives hope to socially disadvantaged individuals, working with others to improve lives globally and in local communities, and experiencing the joy of sharing through employees’ voluntary donations of their money and time and their participation in activities such as educating children and adolescents, creating jobs for the less fortunate, providing living support for low-income groups, granting wishes to children with hard-to-treat diseases, and providing health and medical services and cultural events in underdeveloped regions.

LIST OF COMPETITORS

COMPETITIVENESS
Samsung Group’s generic competitive strategy and intensive growth strategies are observable in product design, marketing strategies, and the business organizational development direction of Samsung Electronics and other subsidiaries. Differentiation plays a major role in building the company’s competitive advantage, although other generic competitive strategies, such as cost leadership and focus strategies, also support the technology enterprise and its competitiveness. Samsung’s operations management strategies and administration must align with the differentiation generic strategy and the intensive growth strategies to support business growth while competing against Apple, Google, Sony, and other aggressive multinational companies.

SAMSUNG’S COMPETITIVE ADVANTAGES

THE COMPARISON OF TWO COMPANIES – MOBILE MARKET
Apple makes money on iPhones and MacBooks, more than anything else. Samsung looks beautiful. It has unique mobile phone design. Samsung mobile phones are more emphasis on changing the appearance of the perfect combination of utility functions within which sits on a large number of loyal consumers. The phones outsell the laptops 5-to-1, but the massive margins on the latter make the race more or less a wash. Samsung’s profit center is more evident. Its mobile phones that are responsible for 60% of the company’s earnings. Samsung might beat Apple on market share for mobile phones, but Apple happily sells fewer phones than Samsung given that it means netting close to $400 profit per unit. That being said, other departments have begun to account for a greater portion of Samsung’s profits in recent quarters.
Apple is so big that it can live comfortably without Samsung. Similarly, Samsung doesn’t need to be an Apple vendor to flourish. As competitors in the marketplace, they’ve put life-changing electronics in the hands of hundreds of millions. As competitors in the halls of justice, they’ve spent enormous sums of money to assert their dominance. Regardless of the legal outcome(s), it’s a safe bet that both companies will continue to innovate for decades more.

CONCLUSION OF COMPETITIVE STAGE
The stability of the company has been observed by the top management by applying corporate governance points and strategic approach that best suits the industry without gambling at ideas. The decision making process is adhered to for the growth and progress to be ascertained. The key official settled down and scrutinizes the ideas by brainstorming unlike other competitors who rush to implement a mere assumption. There is due consideration of the step to be put in the operations of the organization given that it may lead to profit or loss, The aim of the company has been profit maximization hence this has been achieved by adopting a clear scope of work.

Stages of product development

STAGES OF MANAGEMENT
Started as a grocery trading store in South Korea (30s)
Got business support by the chaebol (60s)
Entered the market as Samsung Elictronics and creating subsidiaries (70s)
Rebranding and major company transformation (90s)
Launched first MP3 mobile phone and headed digital revolution (00s)
Number one TV producer (00s)
Innovations and becoming the largest technological company (now)

BRIDGES’ TRANSITION MODEL ACCORDING ELOP

ACTUAL BRIDGES’ TRANSITION MODEL

WAYS TO CHANGE EXAMPLES
More powerful software
More originality
More stable camera
New brand strategy
More available accessories
More battery stability
Heating consistance
UI optimization
Huawei
Xiomi

ADKAR MODEL
Awareness: Need to have long term thinking rather than short term, Date Driver Decision making is required to get the list of expectations and a clear vision
Desire: Searching a new (innovative) market to reestablish the brand
Knowledge: Samsung need to lift their platform with strategic alliance with other AI companies
Ability: Create more developer tools, making it easier for application developers to leverage in global scale.
Reinforcement: Mobile progress, encourage and direct/motivate employees.

MCKINSEY MODEL
Strategy. Samsung business strategy is mainly based on market readership, i.e. replicating innovations made by market leaders in terms of introducing new products and/or adding innovative features to new products.
Structure. Samsung organizational structure is divisional and the company is divided into three divisions on the basis of products: IT & Mobile Communications (IM), Consumer Electronics (CE), and Device Solutions (DS).
Systems. Samsung’s long-term growth prospects depend on smooth running of a wide range of systems. These include employee recruitment and selection system, team development and orientation system, transaction processing systems, customer relationship management system, business intelligence system, knowledge management system and others.

Skills.
The range of skills and competencies required to be successful at Samsung is vast andincludes interpersonal skills, teamwork, ability to work under pressure, customer orientation,creativity and analytical thinking.
Staff.
Samsung employs 325,677 people in 80 countries, including 1921 designers.
The global electronics company
maintains “Next Generation Leaders” program for employee training
and development and the Global Mobility Program to provide on-the-job training for global employees.
Style.
Samsung leadership style has been traditionally paternistic and autocratic, reflecting relevant features of national cultures of its home country, South Korea. Such a leadership style may have perceived advantages such as a high level of employee obedience and faster implementations of decisions.
Shared values.
Samsung strategic level management attempts to promote the values ofdedication to work, creativity and industriousness among the workforce at all levels. Samsung’s shared values are well aligned with its corporate mission “to inspire the world with innovative technologies, products and designs that enrich people’s lives and contribute to a socially responsible, suitable future.”

SAMSUNG LEADERSHIP STRUCTURE
Each manager or departmental head is responsible for his area and is expected to work for the good of the entire firm.

STRATEGIC ISSUES
Heavily dependent on the American Markets – It is estimated that both Apple and Samsung sold at least 70.8% of smartphones in the USA. While Samsung has diversified its resources and expanded its operations in Asia, it is still heavily dependent on the American markets. The American economy is very unpredictable and another recession could put Samsung’s revenues in jeopardy and can damage its operational resources. That’s why Samsung needs to involve itself into the Asian and European markets to ensure sustainability and avoid potential failures if the US economy ever collapses.
The decline in Smartphone Sales – Samsung has been experiencing a decline in smartphone sales since 2017. A similar trend was seen in China due to the price sensitivity of the Chinese market. They dump a lot of those products in the Indian market at a lower cost which harms the Samsung sales. Samsung has tried to shift more focus in India, but that strategy did not produce substantial results for the company.

CURRENT MARKETS AND TECHNOLOGICAL INNOVATION
Has a wide range of products such as mobile phones, camera, home appliance and other devices.
Enjoys advantage over a few electronic items by introducing advanced features in LCD, refrigerator, Air Conditioner etc.
Holds significant market share in many product Categories.
Does R&D to keep innovating its products and to be ahead from its competitors and to be first in the market with new range of products (at Samsung Strategy and Innovation Center they drive global innovation for Samsung in diverse fields such as artificial intelligence, digital health, the Internet of Things, autonomous mobility, data center infrastructure, security, privacy and more)