Toyota Motor Corporation презентация

Content
1. History of brand development
2. Strategies of Toyota Motor Corporation
3. Toyota Business Principles
4. IT Governance Framework Matrix
5. SWOT analysis1

Key development points
1924
Sakichi Toyoda invented the automatic loom.
1935
The first prototypes of cars were created.
1938
The lean manufacturing strategy is applied throughout.
1939 – 1945
During World War II, Toyota primarily worked for the Imperial Japanese Army.
1957
For the first time, Japanese cars are exported to the USA and Brazil.
1961
Total quality control (TQC) has been introduced in all activities of the company.

Key development points
1965
Toyota Corolla announced - the world's best-selling production car.
1970-1979
The company is significantly expanding its product range. Popular so far announced: Allion, Celica, Supra.
1980
2000-2010
1999
A line of Toyota Camry cars was launched, which is currently undergoing the 7th generation of modernization.
The company is listed in the NYSE and LSE registers.
Active advertising and development of the production of hybrid power plants.

Leading the way to the future of mobility…
Toyota will pave the way for humanity to a mobile future by improving the conditions of life around the world, providing people with the safest and most reliable means of transportation..

Global Vision
In Japan, we are interested in developing high-tech manufacturing for the Japanese consumer.
In Europe, our goal is to establish ourselves as a powerful brand by creating attractive vehicles.
We want to make our operations in North America a global center not only for car assembly, but also for the development of new solutions, such as the Camry.

Global Vision
Our work in China and other emerging markets is aimed at enhancing our brand image as a technology that helps to save a healthy environment.

Pursuit of Security
The goal is zero deaths as a result of traffic accidents.Ensuring traffic safety:work with people - participants in the movement;work on car models for the safety of both passengers and pedestrians;work to provide road infrastructure.Special quality control department for traffic safety. A new position of CSTO, Chief Safety Technology Officer, has been established on the Board of Directors.

TТoyota Business Principles

Toyota Business Principles

SWOT. Strengthsы

SWOT. Weak sides

SWOT. Possibilities

SWOT. Risks