MAD – Internet & Mobile Advertising презентация

Integrated Business Model Providing Wide Range of Outdoor Solutions
Airport
Advertising
Metro
Advertising
Media
Services
MAD Internet & Mobile Advertising
Exclusive advertising rights for 9 airports across India
5,500+ advertising sites spread across high visibility zones in airports
Exclusive advertising rights for 73 Delhi metro stations
1800+ advertising sites spread across strategic locations at stations
Specialized out of home media agency offering advertising solutions
Services include strategic planning, media buying and media execution
150+ clients and 680 websites across Mobile and Internet advertising
3600 advertising solutions including ideation, conceptualization, media planning, media buying & execution of campaigns.
Partnerships with Google, Alibaba.com, Yahoo, Hot Star, major ad & affiliate networks etc.
An Experienced Premium Transit and Digital Advertising Company. Leaders in airport advertising for 29 years, with Exclusive rights to 9 airports, 73 metro stations
Outdoor, Internet & Mobile advertising agency with 20 offices, Largest outdoor inventory of 6500 display sites and over 500 customers
Introduction to TDI International India P Limited

PAN India presence to provide diverse options & nation-wide campaigns to clients
Clients can roll-out a campaign nation-wide without any implementation challenges
All round visibility, diverse options and real time service to the clients
TDI Offices
Partner offices serving clients in every part of India including Rural, B/C cities, SMEs
20 offices serving clients in every part of India

Introduction to Mobile and Internet Advertising Division
Founded in 2008, MAD has a dedicated team of professionals focusing on Innovations & Engagements through Social Media, Search marketing, online advertising and mobile advertising using latest advertising tools and techniques
MAD offers 360 degree advertising solutions on these media starting from ideation, conceptualisation, media planning, buying, designing, development, execution capabilities
150+ Clients & Associations with Alibaba,com, Google, Hotstar , Yahoo and major ad & affiliate networks
Clear “Processes, Checklists”
Passionate about Innovations, Quality, Service & Support
Dedicated Ideation (Pre-Sales) Team that Focuses on Creatives, Media Planning, Buying
Dedicated Social Media / Search / MIS / Operations team
MAD has fastest Campaign Execution Time

Partnerships with Global Giants in Internet & Mobile Media
India’s first Channel Partner of www.Alibaba.com World’s Largest
B2B E-Commerce Portal. 455 Million + Members spread across 200+
Countries. 6:1 Buyer : Seller Ratio making it a paradise for Exporters
seeking to expand their business across the world by Buying Gold Supplier
Membership from us
We are Google Ad Words SMB Partners authorised to sell Text Advertising
on Google Search, Banner Ads on Google Display Network, Video Ads on
YouTube. The campaigns are created & optimized by Google Trained &
Certified MAD Professionals
We are Globally the first Channel Partners authorised to sell Yahoo
Native Advertising. The Campaigns are run by Yahoo & Yahoo trained
MAD Professionals
We are Channel Partners Authorised to sell Advertising Inventory
on HOTSTAR (the mobile TV offering from STAR TV). The campaigns are
managed by us.

BRAND
CPM
CPC/ PPC CPL
SEO/SEM
Call/ Click to Action
Consulting
Banner Creation
Traffic Generation
Creative Agency
Ad Serving
Innovations
CPS
E Commerce
Emailers
Reputation Management
Newsletter
Web Site Roadblocks
2D / 3D Clips
Google Adwords
Multilingual Content Ads
Facebook LinkedIn
Twitter You tube
Video pre & post roll
Campaign Ideation
Media Planning
Media Buying
Campaign Execution
mCoupon
WAP sites
Mobile Internet sites
Interactive SMS
Blu-fi
Zone Sponsorships
Advertorial Ring Back Tone
Out Bound Dial
Search Campaigns
Community
Game ads
Placement Ads
Mobile apps
Contextual/ Text Ads
Corporate
Presentations
360 degree ad solutions
Augmented Reality
Social Media
ERP s/w
Website Design
Media Mix
Website Development
Virals
Ad n/w
Interactive
Voice Response
Ringtone
Subscription
Alerts
Brand Zone
Customer Care Zone
Bluetooth
Voice Portal
Missed Call
Keywords
Longcode
Print / FM /TV – MAD Ads
USSD
Loyalty Solutions
Mobile/Interactive Apps
Instant Gratification
MMS - MMS Video
Gaming
Shortcode
Wallpaper
SMS / WAP
PUSH
Mobile & Internet Media Options we offer (Partial List)

Our team of experts design & develop Creatives, Electronic Direct Mailers, SEO Friendly Websites and increase the volume and quality of traffic to client’s website for targeted keywords by improving its rank in the search results
Social Media Optimisation & Reputation Management are used to enhance Brand on the Social Networking sites and also to remove the negative search results about the Brand
Creatives, Designing, Development, SEO, SMO & Reputation Management
Creatives

MAD has the Fastest Execution Time – Case Study
MAD adopted 60 creative in NIGHT as per display size and got the client approval
Creatives created and sent to Yahoo, Bharat Student, Zapak, Orkut, Ad Network
Yahoo, Bharat Student , Zapak QC done
Yahoo, Bharat Student , Zapak went live
Proof of deployment/Screenshots sent
5:00pm; 22-Sep
10:00am; 23-Sep
10:19am; 23-Sep
3:16pm; 23-Sep
2:00pm-3:00pm; 23-Sep
1:00pm-2:00pm; 23-Sep
Contract Signed
Contract Signed
Total Turnaround Time from signing the contract to deployment at 5 different websites/ad networks: : 17 hours

B2C Case Studies : Social Media Engagement & 360 solution
Phase – I : Teaser Campaign for a week
Phase –II : Answer and meet Big Boss
Result – 31,031 likes in 20 days.
Facebook “Big Boss Ke Saath”
Build awareness of HCL ME Laptops
Execution through Microsite, Contests, Banners,
Social Networking, Email
Outcome : 25m impressions, 1m registrations of
potential customers
3 step Campaign
Register with the microsite, Name the mascot, Winner gets the latest HCL ME Laptop, free
HCL ME – Name the Mascot
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360 Solution - Ideation, Creation, Media Panning, Media Buying & Implementation
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B2B Case Studies : EDM – Cheil (Samsung), PPC for Hughes
EDM activity for Samsung Laptops Search Campaign for Hughes Global Education
Keyword: Business management

SME, SMB, Retail Case Study
To increase the enquiries of the Telecom products from SME, SMB, Retail segments
Spread Knowledge about the advantage of the Products :
Objective of the Campaign
Broadband
Content Delivery Network (CDN)
Internet Leased Line (ILL)
InstaOffice
Managed Hosting
MPLS – VPN
Secure Connect
Scope of the Campaign
Media Vehicles
Banners
Text
Search
Placement
EDM
Websites
Affiliate Network for Lead Generation
Run On Network on the Ad Network
Google adwords (Search)
Google adwords (Placement)
SME Organizations between 1-500 employees

Banner Ads were done for the promotion of above brands on www.irctc.co.in
Banners were displayed on the fixed locations of the website
The banners were run for fixed durations
Internet Advertising Banner Inventory Buying :Case Studies
* Through agency
*
*
*
*
Banner Advertisement on timesofindia.com
Duration two months
Banner Ad was done on ww.indianrail.gov.in
respectively
Duration one month

SMS Activity was done for Bata Store Gurgaon Sec 17 for the promotion of the Anniversary offer for Flat 10 % off
85,000 SMS were sent
SMS Promotion was done for the launch of 22 “DIGIWORLD STORES”
22 lacs Bulk SMS were sent with 30 days validity
Mobile Advertising : Case Studies
Some other companies - sms / obd / email campaigns

Client Speak

Client Speak

Client Speak

MAD - Partial List of Clients
……and many more