Содержание
- 2. THE GROUP
- 3. OVER €1,344 MILLION TURNOVER FOR 2014
- 4. FIRST WORLDWIDE single-product COMPANY focusing on coffee Lavazza imports over 2,400,000 60-Kg bags a year. Lavazza
- 5. Merrild acquired by Lavazza 06.2015. Geographical representation of brand Denmark Sweden - MCS OOH Finland OOH
- 6. COFFEE training
- 7. Coffee history ccording to a coffee history legend, an Arabian shepherd named Kaldi found his goats
- 8. Coffee history - timeline 850 – First known discovery berries in Ethiopia 1100 – The coffee
- 9. Coffee – producing regions Coffee grows exclusively in tropical and sub-tropical regions. About 70 countries involved
- 10. Coffee varieties ARABICA and ROBUSTA are the two most important varieties of coffee. WASHED ARABICA beans
- 11. The cultivation of coffee
- 12. The cultivation of coffee In the wild, coffee trees may grow to a height of 10
- 13. The cultivation of coffee 1 tree = 500g pack 1ha = 3-4 tons green coffee
- 14. Harvest and processing
- 15. Harvest and processing
- 16. Harvest and processing – Wet processing
- 17. Harvest and processing – Dry processing
- 18. Inspection
- 19. Blending A blend is a mixture with a characteristic, flavour, made up of coffee varieties with
- 20. Roasting Depending on the blend, the coffee beans reach a temperature of 200 to 250 °C.
- 21. Grinding The coffee beans are grounded in so-called rolling-mills. The grinding size of coffee depends upon
- 22. Packaging and storing coffee Transport, protection and advertising, the three most important functions of packaging, were
- 23. Packaging and storing coffee In order to guarantee that the flavour and taste are preserved, the
- 24. Making coffee Ground size For the preparation of a cup of coffee, it is most important
- 25. Coffee brewing methods The method used to prepare the coffee has a significant influence on the
- 26. INSTANT COFFEE
- 27. Instant coffee Agglomerated Freeze dried
- 28. Škīstošās kafijas iegūšanas process Grauzdēta kafija Filtrs Atdala kafijas aromāta komponentus Kafijas aromāti Svaigi uzvārītas kafijas
- 29. Auksti kaltēta kafija Kafijas koncentrāts Viegla pirms sasaldēšanas stadija Sasaldēšana –42°C Rupja sasaldētās kafija saskaldīšana Malšana
- 30. Karsti kaltēta Kafijas koncentrāts Karsts gaiss Ūdens iztvaicēšana Kafijas pulveris Homogenizācija Kafijas sijāšana 6 5 4
- 31. Uzkrāšana Pulvera kafija Ūdens Maisīšana Uzkrāšana rotējošā traukā Kaltēšana Karsts gaiss Atdzesēšana 6 5 4 3
- 32. MARKETS & PRODUCTS
- 33. Country coffee brewing methods ESTONIA: R&G MARKET DRIP FILTER BREWING METHOD LATVIA: R&G & INSTANTS MARKET
- 34. Drinking Habits – U&A – MILD & AROMATIC 75% In the morning 72% first cup @
- 35. Merrild In-Cup – hero product in assortment 100% Arabica Medium roasted Grinding size – EXTRA fine
- 36. Merrild Classic 100% Arabica Medium roasted Grinding size – fine Suggested brewing method: French press Drip
- 37. Whole beans 100% Arabica – Original 85% Arabica; 15% Robusta - Espresso Medium roasted – Original
- 38. R&G PORTFOLIO MERRILD
- 39. BEANS PORTFOLIO MERRILD
- 40. INSTANTS PORTFOLIO MERRILD
- 41. Taste description HIGH QUALITY FREEZE DRIED INSTANT COFFEE. Medium and well balanced flavour. Merrild Gold is
- 42. Important coffee sales steps
- 43. MERRILD IN-STORE WHAT SEES SHOPPER? – SHOPPER IS LAZY TO LOOK AROUND OUR TASK IS TO
- 44. Products Must Stock Check assortment / refill shelves Check BBD – FIFO principle Sell in promo
- 45. Shelf Shelfing reccomendation ans split between Classic & In-Cup Merrild share of shelf (SOS %) >
- 46. Right placements Placements to be located in the heavy traffic area before category – TOP priority
- 47. Shoppers traffic / where to catch them? Entrance Bread Fruits Milk Alcohol Canned Food Sweets Household
- 52. Shelf efficiency index
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