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![What is a trademark? A trademark is a sign capable](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/248857/slide-1.jpg)
What is a trademark?
A trademark is a sign capable of distinguishing
the goods or services of one enterprise from those of other enterprises. Trademarks are protected by intellectual property rights.
Слайд 3
![How can I protect my trademark? Trademark protection can be](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/248857/slide-2.jpg)
How can I protect my trademark?
Trademark protection can be obtained through
registration, which consists of:
filing an application for registration to the national/regional trademark office
paying the required fees
There is also a Madrid system*
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![The International Trademark Registration Process](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/248857/slide-3.jpg)
The International Trademark Registration Process
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![How long does trademark protection lasts? The term of trademark](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/248857/slide-4.jpg)
How long does trademark protection lasts?
The term of trademark registration can
vary, but is usually ten years. It can be renewed indefinitely on payment of additional fees. Trademark rights are private rights and protection is enforced through court orders.
Considering our Civil Code, we can see that it is ten years too:
Статья 1491. Срок действия исключительного права на товарный знак
1. Исключительное право на товарный знак действует в течение десяти лет с даты подачи заявки на государственную регистрацию товарного знака в федеральный орган исполнительной власти по интеллектуальной собственности либо в случае регистрации товарного знака по выделенной заявке с даты подачи первоначальной заявки.
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![What kinds of trademark can be registered? A word or](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/248857/slide-5.jpg)
What kinds of trademark can be registered?
A word or a combination
of words, letters, and numerals can perfectly constitute a trademark.
Drawings, symbols, three-dimensional features such as the shape and packaging of goods, non-visible signs such as sounds or fragrances, or color shades used as distinguishing features