Слайд 2Revenue Management
OBJECTIVES
Слайд 3Revenue Management
FORECASTING
Слайд 4Revenue Management
ROOMS FORECAST
Information Needed
RATIOS
Слайд 5Revenue Management
ROOMS FORECAST
Total Number of Guest Rooms
Number of Out-of-Order Rooms
Number of Stayovers
Number of
Reservations
+ Number of Reservations X Percentage of No-Shows
+ Number of Understays
- Number of Overstays____________
= Rooms Available for Sale
Слайд 6Revenue Management
FORECASTING – MONTHLY PICK UP ANALYSIS
Слайд 7Revenue Management
FORECASTING – DAILY PICK-UP AND PACE
Слайд 8Revenue Management
ROOM FORECAST - SAMPLE
Слайд 9Revenue Management
BOOKING CURVE
Слайд 10Revenue Management
STRUCTURING ROOM RATES
Слайд 11Revenue Management
YIELD MANAGEMENT
Слайд 12Revenue Management
YIELD MANAGEMENT – CONTROLLING DEMAND
Слайд 13Revenue Management
YIELD MANAGEMENT – DURATION CONTROL
Слайд 14Revenue Management
YIELD MANAGEMENT – DURATION CONTROL
Слайд 15Revenue Management
YIELD MANAGEMENT – DURATION CONTROL
Слайд 16Revenue Management
YIELD MANAGEMENT – DURATION CONTROL
Слайд 17Revenue Management
YIELD MANAGEMENT - REVPAR