Слайд 2
Revenue Management
OBJECTIVES
Слайд 3
Revenue Management
FORECASTING
Слайд 4
Revenue Management
ROOMS FORECAST
Information Needed
RATIOS
Слайд 5
Revenue Management
ROOMS FORECAST
Total Number of Guest Rooms
Number of Out-of-Order Rooms
Number of
Stayovers
Number of Reservations
+ Number of Reservations X Percentage of No-Shows
+ Number of Understays
- Number of Overstays____________
= Rooms Available for Sale
Слайд 6
Revenue Management
FORECASTING – MONTHLY PICK UP ANALYSIS
Слайд 7
Revenue Management
FORECASTING – DAILY PICK-UP AND PACE
Слайд 8
Revenue Management
ROOM FORECAST - SAMPLE
Слайд 9
Revenue Management
BOOKING CURVE
Слайд 10
Revenue Management
STRUCTURING ROOM RATES
Слайд 11
Revenue Management
YIELD MANAGEMENT
Слайд 12
Revenue Management
YIELD MANAGEMENT – CONTROLLING DEMAND
Слайд 13
Revenue Management
YIELD MANAGEMENT – DURATION CONTROL
Слайд 14
Revenue Management
YIELD MANAGEMENT – DURATION CONTROL
Слайд 15
Revenue Management
YIELD MANAGEMENT – DURATION CONTROL
Слайд 16
Revenue Management
YIELD MANAGEMENT – DURATION CONTROL
Слайд 17
Revenue Management
YIELD MANAGEMENT - REVPAR