Содержание
- 2. Qualitative or quantitative methods? Quantitative methods lose some accuracy in measurement. Measure not all the features
- 3. Features of qualitative research Inductive view of relationship between theory and research theories and concepts emerge
- 4. Grounded theory Not actually a theory in itself, it is rather an approach to generating theory
- 5. Research methods used in qualitative research Ethnography / participation observation prolonged immersion in the field Qualitative
- 6. When qualitative methods? If we study uniqueness, a particular social object, the study of the overall
- 7. The main steps of qualitative research
- 8. Concepts in qualitative research Blumer (1954) argued against the use of definitive concepts in qualitative research:
- 9. Approaches to reliability and validity 1. Adapting concepts from quantitative research little change of meaning quality,
- 10. 2. Alternative criteria (Guba & Lincoln, 1994) Trustworthiness Credibility (a parallel for internal validity) Dependability (a
- 11. What is action research? An authentic research method dealing with real problems within an organization Designed
- 12. 3. Midway position (Hammersley, 1992) ‘Validity’ criterion needs to be reformulated: Empirical account must be plausible
- 13. Triangulation & validation Triangulation - use of more than one method. If in the case of
- 14. The main preoccupations of qualitative researchers 1 Seeing through the eyes of those studied Taking the
- 15. The main preoccupations of qualitative researchers 2 Emphasis on social process How patterns of events unfold
- 16. Criticisms of qualitative research Too subjective Researcher decides what to focus on Difficult to replicate Unstructured
- 17. Is it always like this? Some qualitative research departs from these conventions: Focused on a specific
- 18. Contrasting qualitative and quantitative research
- 19. Similarities between quantitative and qualitative research The concern with data reduction The concern with answering research
- 20. Differences between structured and qualitative interviews Qualitative interviews… are less structured/standardized, take the participant’s viewpoint, encourage
- 21. Unstructured or semi-structured? Unstructured interview Few, loosely defined topics Open-ended questions to allow free response Conversational
- 22. Types of interview Informal (allows the researcher to go with the flow and create impromptu questions
- 23. Preparing an interview guide Have a logical but flexible order of topics. Focus on research questions:
- 24. Preparing for the interview Make yourself familiar with the interviewee’s world, so that you will be
- 25. Kvale’s criteria of a successful interviewer Knowledgeable: familiar with the focus of the interview. Structuring: gives
- 26. Make notes after the interview How did the interview go (was interviewee talkative, cooperative, nervous, well-dressed/scruffy,
- 27. Formulating questions for an interview guide
- 28. Interview Format and Types of Questions Background information includes such personal information as demographics (e.g., age,
- 29. Interview Format and Types of Questions 2 The third part of the interview should explore the
- 30. Kinds of questions (Kvale 1996) Introducing (“Tell me about…”) Follow-up (“What do you mean by that?”)
- 31. Interview questions should be open - ended, single- issue, and should avoid “why?” Open-ended questions require
- 32. Interview questions should be open - ended, single- issue, and should avoid “why?” 2 Interview questions,
- 33. Interview questions should be open - ended, single- issue, and should avoid “why?” 3 The final
- 34. Prompts Interviewers need not rely on the interview guide alone and other material can be used
- 35. Sequencing Each interview requires a set up, the building of rapport, and a closing. Each of
- 36. Recording and transcription Audio-recording and transcribing: Researcher is not distracted by note-taking. Can focus on listening
- 37. Telephone interviewing Many advantages to conducting interviews via telephone. Cost – it is much cheaper and
- 38. Special types of qualitative interview Life history interview Subject looks back across their entire life. Reveals
- 39. Online interviewing Online personal interviews for qualitative research Textual in nature: email exchanges, direct messaging, forums.
- 40. Using Skype A form of synchronous interview conducted via webcams available through PCs, tablets, and smartphones.
- 41. Advantages of participant observation over qualitative interviewing Seeing through others’ eyes Learning the native language Taken
- 42. Advantages of qualitative interviewing over participant observation Finding out about issues resistant to observation Interviewees reflect
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