The Coca-Cola company презентация

History
1886 - pharmacist John Stith Pemberton from Columbus invented the original Coca -Cola drink, which was advertised as helpful in the relief of headache, to be placed primarily on sale in drugstores as a medicinal beverage
1889 - American businessman Asa Griggs Candler completed his purchase of the Coca-Cola formula and brand from Pemberton's heirs.
1919 - the company was sold to Ernest Woodruff’s Trust Company of Georgia.

Logo
Pemberton's bookkeeper, Frank M. Robinson, is credited with naming the product and creating its logo. Robinson chose the name Coca-Cola because of its two main ingredients (coca leaves and kola nuts) and because it sounded like an alliteration.

Advertising
Coca-Cola advertising has "been among the most prolific in marketing history," with a notable and major impact on popular culture and society as a whole.
The product is ranked the number one soft drink, repeatedly, internationally, and has notoriety as the first soft drink consumed by astronauts in space. Coca-Cola employs a diverse range of integrated marketing communications to advertise through direct marketing, web-based media, social media, and sales promotions.
Sales and promotions
In the retail setting, direct store beverage delivery trucks (mobile advertising) as well as point of sale coolers and vending machines have bright red logo blazoned branding. In terms of foodservice, Coca-Cola is a food pairing suggestion that is now ingrained as a food match, e.g., for popcorn, burgers, fries, and hot dog combos

Segmentation enables Brands to define the appropriate products for different kind of customers. Coca Cola doesn’t target a specific segment but adapt its marketing strategy by developing new products.
Targeting

What makes Coca-Cola unique?
“Coca-Cola” drinks combines affordable price and high quality
Large selection of flavors
The “Coca-Cola company” produces special drinks without sugar