Zara презентация

H I S T O R Y
Zara’s founder, Amancio Ortega, opened the first Zara store in 1975.
The first store was on the central street in La Coruña.
In the first store models-doppelgangers of famous fashionable houses were presented at low prices. The success of Zara in Spain brought Inditex to the international market in the late 1980s.
By early 2000, the company had opened only six stores in the United States, and opened stores in Germany, the Netherlands and Eastern Europe, including Poland and Ukraine.

First Ortega wanted to name the company Zorba after the character from the film «Grek Zorba». However, it was not possible to get the rights to use the character’s name.
Using already existing forms to cast letters, a new name was created - Zara, spanish interpretation of Sara’s Jewish name
L O G O

T A R G E T
Zahra’s products are suitable for all ages. Company produces clothes for women, men and children, of any height and build.
Clothes are in the middle of the price category, which makes it accessible to everyone

S O C I A L S T A T U S
Financial data are presented in the accounting records:
50% of production is produced in Spain, 26% in other parts of Europe and 24% in Asia.
Among its price category, the brand provides the best value for money.