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- 2. Decision Time Frames The Short Run The short run is a time frame in which the
- 3. Decision Time Frames The Long Run The long run is a time frame in which the
- 4. Example With regard to economic decision making for firms, the short run is A) a definite
- 5. Example With regard to economic decision making for firms, the long run is a period in
- 6. Example Sandra has plans to go to an opera and already has a $100 non-refundable, non-exchangeable,
- 7. Short-Run Technology Constraint To increase output in the short run, a firm must increase the amount
- 8. Short-Run Technology Constraint Total product is the total output produced in a given period. The marginal
- 9. Total Product, Marginal Product, Average Product
- 10. Total Product It separates attainable output levels from unattainable output levels in the short run.
- 11. Figure 4: Total and Marginal Product 30 90 130 161 184 196 Total Product ΔQ from
- 12. Short-Run Technology Constraint Initially increasing marginal returns When the marginal product of a worker exceeds the
- 13. Short-Run Technology Constraint Increasing marginal returns arise from increased specialization and division of labor. Diminishing marginal
- 14. Example The following data show the total output for a firm when different amounts of labor
- 15. Short-Run Technology Constraint When marginal product exceeds average product, average product increases. When marginal product is
- 16. Example Consider a basket-producing firm with fixed capital. If the firm can produce 36 baskets per
- 17. Short-Run Cost To produce more output in the short run, the firm must employ more labor,
- 18. Short-Run Cost Total Cost A firm’s total cost (TC) is the cost of all resources used.
- 19. Total Costs of Production
- 20. Example Larry’s Performance Pizza is a small restaurant that sells low-carbohydrate pizzas in a health -
- 21. Total Costs of Production Total fixed cost is the same at each output level. Total variable
- 22. Short-Run Cost Marginal Cost Marginal cost (MC) is the increase in total cost that results from
- 23. Short-Run Cost Average Cost Average cost measures can be derived from each of the total cost
- 24. Average Costs of Production
- 25. Average Costs of Production
- 26. Example
- 27. Example The following data show the total output for a firm when specified amounts of labor
- 28. Average And Marginal Costs MC AVC ATC AFC
- 29. The Relationship Between Average And Marginal Costs At low levels of output, the MC curve lies
- 30. Example Suppose a firm producing digital cameras is operating such that marginal costs are higher than
- 31. Short-Run Cost Shifts in Cost Curves The position of a firm’s cost curves depend on two
- 32. Short-Run Cost Technological change influences both the productivity curves and the cost curves. An increase in
- 33. Short-Run Cost Changes in the prices of resources shift the cost curves. An increase in a
- 34. Example In the short run, when capital is a fixed factor, a rise in the cost
- 35. Production And Cost in the Long Run In the long run, costs behave differently Firm can
- 36. Production And Cost in the Long Run Long-run total cost The cost of producing each quantity
- 37. Long-Run Cost The average cost of producing a given output varies and depends on the firm’s
- 38. Long-Run Cost
- 39. Long-Run Cost Long-Run Average Cost Curve The long-run average cost curve is the relationship between the
- 40. Long-Run Average Total Cost LRATC ATC1 Use 0 automated lines ATC3 ATC0 C B A ATC2
- 41. Example The table below shows 4 alternative production techniques for producing 1,000 widgets per month. Technique
- 42. Example Ike’s bikes is a major manufacturer of bicycles. Currently, the company produces bikes in one
- 43. Example 1. Suppose Ike’s Bikes is currently producing 500 bikes per month in its (only) factory.
- 44. Long-Run Cost Economies and Diseconomies of Scale Economies of scale are features of a firm’s technology
- 45. The Shape Of LRATC Units of Output LRATC Economies of Scale Constant Returns to Scale Diseconomies
- 46. Example Over which range of output levels do you find diseconomies of scale? 0 to Q3
- 47. Long-Run Cost A firm experiences economies of scale up to some output level. Beyond that output
- 48. Returns to Scale In production, returns to scale refers to changes in output subsequent to a
- 49. Example Assume a firm is using 10 units of labor and 10 units of capital and
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