Слайд 2Before you write
Audience?
Purpose?
Genre?
Слайд 3Email as a genre
Structure / organization of ideas
1
Format / layout
2
Tone / level of
formality
3
References / attachments
4
Слайд 41. Structure
Subject line
Greeting / salutation
Body of email
Purpose
Details
Action
Sign-off
Слайд 5Subject line
Should be concise
Should capture your purpose
Слайд 6Greetings / salutations
Formal: Dear
Neutral: Hello, good morning
Informal: Hi, hey
Слайд 7Structure
PURPOSE
DETAILS
ACTION
Слайд 8Format
Use block style paragraphs
Leave a space between paragraphs
Keep paragraphs short, but avoid many
one-sentence paragraphs
Use other formatting features (headings, bullets, bold) if they will help your reader
Слайд 9Tone / level of formality
DEPENDS ON PURPOSE AND AUDIENCE
ESTABLISHED THROUGH DICTION, SYNTAX, GREETING,
SIGN-OFF