Слайд 2
![Before you write Audience? Purpose? Genre?](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/18962/slide-1.jpg)
Before you write
Audience?
Purpose?
Genre?
Слайд 3
![Email as a genre Structure / organization of ideas 1](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/18962/slide-2.jpg)
Email as a genre
Structure / organization of ideas
1
Format / layout
2
Tone /
level of formality
3
References / attachments
4
Слайд 4
![1. Structure Subject line Greeting / salutation Body of email Purpose Details Action Sign-off](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/18962/slide-3.jpg)
1. Structure
Subject line
Greeting / salutation
Body of email
Purpose
Details
Action
Sign-off
Слайд 5
![Subject line Should be concise Should capture your purpose](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/18962/slide-4.jpg)
Subject line
Should be concise
Should capture your purpose
Слайд 6
![Greetings / salutations Formal: Dear Neutral: Hello, good morning Informal: Hi, hey](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/18962/slide-5.jpg)
Greetings / salutations
Formal: Dear
Neutral: Hello, good morning
Informal: Hi, hey
Слайд 7
![Structure PURPOSE DETAILS ACTION](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/18962/slide-6.jpg)
Structure
PURPOSE
DETAILS
ACTION
Слайд 8
![Format Use block style paragraphs Leave a space between paragraphs](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/18962/slide-7.jpg)
Format
Use block style paragraphs
Leave a space between paragraphs
Keep paragraphs short, but
avoid many one-sentence paragraphs
Use other formatting features (headings, bullets, bold) if they will help your reader
Слайд 9
![Tone / level of formality DEPENDS ON PURPOSE AND AUDIENCE ESTABLISHED THROUGH DICTION, SYNTAX, GREETING, SIGN-OFF](/_ipx/f_webp&q_80&fit_contain&s_1440x1080/imagesDir/jpg/18962/slide-8.jpg)
Tone / level of formality
DEPENDS ON PURPOSE AND AUDIENCE
ESTABLISHED THROUGH DICTION,
SYNTAX, GREETING, SIGN-OFF