Creativity in Public Relations. A definition of Creativity презентация

Some possible definitions
as an individual talent
as a process
as a product
as recognition by others
A definition of Creativity

Creativity as an individual talent
A definition of Creativity
Innate talent
If we all have this creative ability, what marks out work regarded as ‘creative’ from that seen as ‘non-creative’?

Creativity as a process
A definition of Creativity
Create something new by bringing together different elements

Creativity as a product
A definition of Creativity
A form of problem solving
Conventional approach