Dealer - Discount - Concept презентация

All Prices in EUR excl. VAT
Dealer-Discount-Concept
TARGET
This discount concept has two goals: By investing into our brands, the retailer should be able to determine for himself which discount he qualifies for. In addition, consumers should be directed to the best dealers in terms of equipment, qualifications and appearance, not the most price-aggressive ones
Dealer discount should not be related to sales quantity only, but also related to qualitative factors! Change of discount system to honor:
the most loyal dealers who support concepts and price stability
the dealers who invest most into our brand(s) (showroom / workshop / democar)
the dealers who have the best education & qualification (KW seminars)
the best tools & equipment (wheel alignment / weight scaling)
the most active dealers in social media who promote our brands
? they qualify themselves to get the biggest discount!

All Prices in EUR excl. VAT
Dealer-Discount-Concept
BENEFIT for dealers:
Those dealers should get always an advantage and bigger discount/margin compared to others
Those dealers you/we will route the consumer enquiries & sales leads
Invites to events, shows & incentives & seminars and further qualification options
Involve into global sales actions first in order to be prepared in time
Their car builds will be fired out on KW global social media – so we make them (more) famous!
STOP GIVING THE BIGGEST DEALERS THE BIGGEST DISCOUNT WHO ARE THE CHEAPEST ON THE MARKET OR NON-LOYAL AND MISSUSE THOSE RECEIVED DISCOUNT

All Prices in EUR excl. VAT
Dealer-Discount-Concept
HOW TO TRANSACT:
Quantitave factors ? sales QTY per year / per months
Qualitative factors can be categorized into objective and subjective factors.
Objective factors:
Brand visibility @ POS point of sales (show room & workshop)
Democar (convincing for consumers = testride/look)
Special tools
Qualification & education by our product seminars