Inside the whales den презентация

Saudi Market Fact Sheet

Saudi Market Fact Sheet

Saudi Games Market Estimates

Apple vs. Google

Mobile Gamer Survey – 1,579 completes

Male age groups

Female age groups

Male vs. Female – age groups

Male education & employment

Female education & employment

Game genres

Game genres – Males vs Females

Gaming Frequency

Gaming Frequency - Male

Gaming Frequency - Female

Game duration – Male vs Female

Influences to download and play

Download types

In-app purchases

In-app purchases – Male vs Female

B2B Publisher Survey

Position at company

Focus on new titles in 2016

Faced marketing challenges?

On the ground facts

On the ground facts

On the ground facts

On the ground facts

Islamic content guidelines
100% require company establishment for offline events
Non-sensuality
Character artwork
Online Artwork
Offline Marketing
Special reservations concerning traditions
Touching
Affection
Maximize neutral characters
Avoid ANY topic related to religion
Super powers should not be connected to divinity or spirituality
Marketing campaigns should be strictly segregated
between the sexes
Retail events should actively focus on male target groups and only passively on females
Sanitised storylines
Retail presence strongly recommended

No need to over-localise

No need to over-localise