Презентация на тему Practical tips for creating online exhibitions

Alison Prince  Bodleian Libraries Web ManagerPractical tips for creating online exhibitionsPeter Pavement Surface Impression What is an online exhibition?Debatable.  How about…		…Online display of collections with the aim of engaging Why create an online exhibition?Relatively affordableWiden access to collections.Support for physical exhibition.Display space issues.“Rich” experience possible Planning processWhat? Choose content.Who? Identify audience. Why? Define goals. How? What will be build and choice Case study: Treasures of the BodleianBodleian Libraries exhibitionShows some of the rarest, most evocative items in ObjectivesSupport the physical exhibition Exploit opportunities to create a rich, interactive experience (http://treasures.bodleian.ox.ac.uk)Engage the public with Design UsabilityUser-focused decision makingUser testing at design and development site stages Content productionDigitisation / sourcing of imagesText for objects and themesObject metadataTranscriptsSourcing related informationFilming for videosRecording for The ‘curator’Traditional role includesSelection of objects for inclusionCreation of themes and narrativeDevelopment of expert contentBut how Navigation and discoveryQ: Narrative or database? Curator or user?A: Both!Must reflect themes and narrative of exhibitionAlso The Treasures solution The Treasures solution Interactive mediaVideo introductionVideos of experts supporting ‘treasures’PodcastsInteractive treasures mapTreasures through timeChoriorama game Comments and votingDebate: what is a ‘treasure?’Vote ‘yes’ or ‘no’ and comment at object levelEnter ‘treasure’ The ‘People’s Choice’People as ‘curator’Pre-populated list and ‘suggestions box’ QR codes in exhibition roomDirect link to treasures and voting Social media‘Sharing’ opportunity on every pageVideos in YouTube @bodleianlibs #BODtreasuresMonitoring (Social Mention) Performance managementGoogle AnalyticsSample count of website users in exhibition roomTwitter keyword searchesGoogle alerts / Social MentionPress How is the website doing? Contact detailsAlison Prince Bodleian Libraries Web Manager alison.prince@bodleian.ox.ac.uk 01865 277235	@themissprincePeter Pavement Director info@surfaceimpression.com  01273 985600	@peterpavement

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exhibitionsPeter Pavement Surface Impression

Alison Prince Bodleian Libraries Web Manager


Practical tips for creating online exhibitions

Peter Pavement Surface Impression


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with the aim of engaging an audience that is not necessarily expert.

What is an online exhibition?

Debatable. How about…

…Online display of collections with the aim of engaging an audience that is not necessarily expert.






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exhibition.Display space issues.“Rich” experience possible through digital tech.Raise digital profile. Allows use of social media

Why create an online exhibition?

Relatively affordable
Widen access to collections.
Support for physical exhibition.
Display space issues.
“Rich” experience possible through digital tech.
Raise digital profile.
Allows use of social media and search to build audiences.
Opportunity for 2-way conversation with audience


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will be build and choice of technologies.When? Scheduling (esp. with marketing.)

Planning process

What? Choose content.
Who? Identify audience.
Why? Define goals.
How? What will be build and choice of technologies.
When? Scheduling (esp. with marketing.)


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rarest, most evocative items in the worldAsks what a ‘treasure’ is in the 21st century

Case study: Treasures of the Bodleian

Bodleian Libraries exhibition
Shows some of the rarest, most evocative items in the world
Asks what a ‘treasure’ is in the 21st century
Physical exhibition open 30 September 2011 to 23 December 2011
Build up to new ‘treasures’ gallery opening in 2015


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experience (http://treasures.bodleian.ox.ac.uk)Engage the public with the debatePromote the Weston LibraryProvide a permanent ‘treasures’ websiteGenerate opportunities

Objectives

Support the physical exhibition
Exploit opportunities to create a rich, interactive experience (http://treasures.bodleian.ox.ac.uk)
Engage the public with the debate
Promote the Weston Library
Provide a permanent ‘treasures’ website
Generate opportunities for digital communication



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Design


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Usability

User-focused decision making
User testing at design and development site stages


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related informationFilming for videosRecording for podcastsText and content for supporting pages

Content production

Digitisation / sourcing of images
Text for objects and themes
Object metadata
Transcripts
Sourcing related information
Filming for videos
Recording for podcasts
Text and content for supporting pages


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narrativeDevelopment of expert contentBut how does this narrative structure hold together online?

The ‘curator’

Traditional role includes
Selection of objects for inclusion
Creation of themes and narrative
Development of expert content

But how does this narrative structure hold together online?




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themes and narrative of exhibitionAlso provide other routes to content to cater for different interests

Navigation and discovery

Q: Narrative or database? Curator or user?
A: Both!
Must reflect themes and narrative of exhibition
Also provide other routes to content to cater for different interests / browsing habits
Consider randomness of landing pages
Provide search function


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The Treasures solution


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The Treasures solution


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game

Interactive media

Video introduction
Videos of experts supporting ‘treasures’
Podcasts
Interactive treasures map
Treasures through time
Choriorama game


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comment at object levelEnter ‘treasure’ definitionsResults collated and published

Comments and voting

Debate: what is a ‘treasure?’
Vote ‘yes’ or ‘no’ and comment at object level
Enter ‘treasure’ definitions
Results collated and published


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The ‘People’s Choice’

People as ‘curator’
Pre-populated list and ‘suggestions box’


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QR codes in exhibition room

Direct link to treasures and voting


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Mention)

Social media

‘Sharing’ opportunity on every page
Videos in YouTube
@bodleianlibs #BODtreasures
Monitoring (Social Mention)


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searchesGoogle alerts / Social MentionPress clipping service

Performance management

Google Analytics
Sample count of website users in exhibition room
Twitter keyword searches
Google alerts / Social Mention
Press clipping service


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How is the website doing?


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Director info@surfaceimpression.com 01273 985600	@peterpavement

Contact details

Alison Prince Bodleian Libraries Web Manager alison.prince@bodleian.ox.ac.uk 01865 277235
@themissprince

Peter Pavement Director info@surfaceimpression.com 01273 985600
@peterpavement


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