Stanford Data Mining презентация

Июль 29, 2022

Главная
Маркетинг
Stanford Data Mining

Содержание

2. “[Help] people find and discover anything they want to buy online” - Jeff Bezos
3. Help people find and discover anything online
4. “Encourage experimentation ... as much of it as possible” - Jeff Bezos
5. What is the goal? Revenue Traffic Visitors Retention Customer acquisition Time on site Clicks
6. Measure Learn Optimize Iterate
7. “Worry about the data first before you worry about the algorithm” - Peter Norvig
8. [Banko and Brill, 2001]
9. On the design of recommendation features
10. Design to encourage forgiveness of mistakes
11. Help when help is wanted
12. “Discovery is when something wonderful that you didn't know existed, or didn't know how to ask
13. Discovery of the new and surprising using the recent
14. “Users really respond to speed.” - Marissa Mayer
15. +500 ms -20% traffic @ Google +100 ms -1% sales @ Amazon
16. Speed matters!
18. Скачать презентацию

Слайд 2

“[Help] people find and discover anything they want to buy online”
-

Jeff Bezos

Слайд 3

Help people find and discover anything online

Слайд 4

“Encourage experimentation ... as much of it as possible”
- Jeff

Bezos

Слайд 5

What is the goal?
Revenue
Traffic
Visitors
Retention
Customer acquisition
Time on site
Clicks

Слайд 6

Measure
Learn
Optimize
Iterate

Слайд 7

“Worry about the data first before you worry about the algorithm”
-

Peter Norvig

Слайд 8

[Banko and Brill, 2001]

Слайд 9

On the design of recommendation features

Слайд 10

Design to encourage forgiveness of mistakes

Слайд 11

Help when help is wanted

Слайд 12

“Discovery is when something wonderful that you didn't know existed, or

didn't know how to ask for, finds you.”
- Fortune Magazine

Слайд 13

Discovery of the new and surprising using the recent

Слайд 14

“Users really respond to speed.”
- Marissa Mayer

Слайд 15

+500 ms -20% traffic
@ Google
+100 ms -1% sales
@ Amazon

Слайд 16

Speed matters!