Содержание
- 2. Copyright © Houghton Mifflin Company. All rights reserved. Objectives To describe the six major stages of
- 3. Copyright © Houghton Mifflin Company. All rights reserved. Objectives (cont’d) To describe the bases used for
- 4. Copyright © Houghton Mifflin Company. All rights reserved. Chapter Outline Development of Pricing Objectives Assessment of
- 5. Copyright © Houghton Mifflin Company. All rights reserved. Stages for Establishing Prices FIGURE 22.1
- 6. Copyright © Houghton Mifflin Company. All rights reserved. Development of Pricing Objectives Pricing objectives are goals
- 7. Copyright © Houghton Mifflin Company. All rights reserved.
- 8. Copyright © Houghton Mifflin Company. All rights reserved. Development of Pricing Objectives (cont’d) Pricing Objectives
- 9. Copyright © Houghton Mifflin Company. All rights reserved. Assessment of the Target Market’s Evaluation of Price
- 10. Copyright © Houghton Mifflin Company. All rights reserved. Evaluation of Competitors’ Prices Sources of Competitors’ Pricing
- 11. Copyright © Houghton Mifflin Company. All rights reserved. Selection of a Basis for Pricing Dimensions of
- 12. Copyright © Houghton Mifflin Company. All rights reserved. Selection of a Basis for Pricing (cont’d) Cost-Based
- 13. Copyright © Houghton Mifflin Company. All rights reserved. Calculating Markups
- 14. Copyright © Houghton Mifflin Company. All rights reserved. Selection of a Basis for Pricing (cont’d) Demand-Based
- 15. Copyright © Houghton Mifflin Company. All rights reserved.
- 16. Copyright © Houghton Mifflin Company. All rights reserved. Selection of a Pricing Strategy Differential Pricing Charging
- 17. Copyright © Houghton Mifflin Company. All rights reserved. Selection of a Pricing Strategy (cont’d) New Product
- 18. Copyright © Houghton Mifflin Company. All rights reserved. Selection of a Pricing Strategy (cont’d) Product-Line Pricing
- 19. Copyright © Houghton Mifflin Company. All rights reserved. Price Lining FIGURE 22.2
- 20. Copyright © Houghton Mifflin Company. All rights reserved. Selection of a Pricing Strategy (cont’d) Psychological Pricing
- 21. Copyright © Houghton Mifflin Company. All rights reserved. Selection of a Pricing Strategy (cont’d) Psychological Pricing
- 22. Copyright © Houghton Mifflin Company. All rights reserved. Selection of a Pricing Strategy (cont’d) Professional Pricing
- 23. Copyright © Houghton Mifflin Company. All rights reserved. After reviewing this chapter you should: Understand the
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