Veon Wednesdays презентация

Veon
Wednesdays
Concept
Acquisition new users
1
Activation existing users
2
Engaging with exclusive offers
3
Flagship Idea: Exclusive Offers accessible from Veon
Diversification of content
4

TECH LEADERS
EARLY MAJORITY
LATE MAJORITY
Veon Wedn3esdays Concept

MIX
A
An n u a l h o l i d a y s a n d Ma j o r E v e n t s
A
I
Ac ti o n T y p e s
In t e r e s t c a t e g o r i e s
Veon Wednesdays Mechanics Mix

Veon Wednes5days Offers Blocks
Online advents
Music: exclusive pre-listening of songs
Sporting events, Concerts: opening of presales for Veon users
Games: limited time available disabled special features (arm, equipment, virtual money – Armored Warfare, Pokemon GO, Cross Fire)
Travelling: selection of last-minute special offers from HipClub Carsharing service: pre-paid assurance Delimobil
Boosted CashBack: 20% back for all purchases using Beeline card during the day
Annual Holidays: selection of gifts at reduced price available limited time from strong brands (L’Oreal, Nespresso, LaModa, Детский Мир)
Cyber Monday, Black Friday: exclusive pre-opening of sales for Veon users in Beeline eShop Discount on montly subscription or Coupons on Subsciption Services YouDo and Fast and Shine:
Cleaning
Food
Car washing

Veon Wednes6days Offers Blocks
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Online advents
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Offline events in principal cities
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Lottery

Veon Wedne7sdays Promotion
Chats
Daily Dose offers feed
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