Business plan. Online store презентация

Before we start discussing the business plan of an online store, we will dive a bit into the theory of the emergence of online stores. To create an online store all fit differently. Some, as an additional sales market to an existing business, for example, companies such as M-Video, Polaris. Others are considering the possibility of creating an online store from scratch, which is a classic of the genre.

Swot analisys
STRENGTHS - Permanent high demand - Lack of legal restrictions - Lack of special conditions of storage and delivery Relative unemployment of some niches in small cities - One of the highest margins from 100-150%
SPAIN PARTIES - very high level of competition - expensiveness of retail space in shopping centers - low demand in above-average segments
Opportunities - Preservation of a certain demand even in the conditions of an economic crisis there is a demand for niche expensive clothes - The development of shopping centers large, medium and large cities will reduce the cost of rent
THREATS - Substantial drop in demand due to crisis conditions, especially for expensive clothes

As practice shows
In our country, a common way to open a "clean" online store. Since this method has certain advantages:
a) no costs for the maintenance of warehouse space;
b) there is no risk of raising the rent, terminating the lease agreement;
c) not afraid of lower prices for goods stored in the warehouse.
d) do not need a staff of service personnel (security, cleaning, etc.);
d) and most importantly, it is reasonable prices, achieved due to the above conditions.

The structure of a business plan online store
Before writing a business plan, you need to decide what you need an online store for, analyze the interests of the target audience, understand the goals and objectives of the online store and understand what documents you need to open an online store. Further, the following items are included in the business plan:
A) Analysis of competitors. It is necessary to understand their weak points, be it the structure of Internet projects, service, logistics, high prices, etc.
B) Advertising policy. You need to decide which target audience you need, create a portrait of it, determine the advertising budget and choose the most effective types of advertising.
C) The structure of the online store. On which "engine" will be created, what will be the structure, the number of pages, sections, design, understand the cost of hosting.

The structure of a business plan online store
D) Web Studio. At this stage, you consult with the studio, find out how much your idea is feasible from a technical point of view, acceptable cost and terms of work.
D) Financing. It is necessary to clearly represent your own funds or borrowed funds. When borrowed funds need to determine the maximum interest rate and repayment period.
E) Attendance. In this case, the planning of attendance of the online store, and the calculation of the average cost of the order and profit
Next, you proceed to the organizational aspects and budgeting online store.

Online store organization
For the normal functioning of the online store you need:
a) office - because most often buyers do not come there, respectively, the main thing, telephone lines and a dedicated channel on the Internet;
b) accounting, cash register;
c) experienced sales consultants;
d) delivery service
The main drawback in the online store compared to offline stores is the inability to “touch” the product. Although this minus can actually be eliminated using the service, give the opportunity to check it at the time of delivery to the buyer.
Having understood all the strengths and weaknesses of online trading, it is necessary to begin to consider the financial component, that is, to create an online store budget.

Online Store Budget
The budget online store consists of:
- Lump sum budget
- Monthly budget expenses:
The one-time cost unit includes:
1. Organizational expenses - $ 900 (registration of a company, bank account, etc.).
2. Buying furniture - $ 700.
3. Purchase of computers and office equipment for 4 jobs - $ 3500.
4. Installation of the local network and its configuration - $ 300.
5. Development of an online store (structure, design and administrative interface) - from $ 1500.
In this case, CMS is purchased, for example, "1C - Bitrix". If you want to bring to mind the price of the issue can grow to $ 3000-4000.
6. Internet advertising - from $ 2500.
Purchasing a server for an online store and placing it at the provider is excluded, because most often at the initial stage there is enough provider power.
Total: $ 5900

Online Store Budget
Monthly budget expenses:
Monthly expenses include:
1. Accounting services - $ 400.
2. Office rent - $ 600. (About 20 sq. M.).
3. Payment for telephone lines - $ 150.
4. Internet - $ 150.
5. Hosting cost - $ 30.
6. Salary to staff (2 sales managers, purchasing manager, courier) - $ 2500.
7. Office expenses - $ 200.
Total: 4030 $