App Economy 2.0 – Unlocking a New App Revenue Stream презентация

Our Vision
Helping people experience apps at the right moments throughout the day.

Appnext - Mobile Discovery Platform
More than 150k users / day are browsing shopping catalogs using Appnext Discovery platform
More than 500k users start a process of booking a hotel every month using Appnext
7 Offices
100K Developers
Timeline DAU
Apps Integrate our SDK
Monthly Requests

Mobile has evolved and so has service consumption.
There are new needs to
be fulfilled.

The market has changed

People use about 10 apps per day
An app which can offer more services to it’s user will become a ”Super App” (WeChat)
Average number of apps used a day by smartphone users, Q1 2017. Credit: AppAnnie
*China iOS only

Time spent in-app surges
Apps Installed Per User Monthly, US
Share of Digital Time Spent in App, US
Sources: comScore, Tune,
eMarketer

Concentration of App Time Spent by Smartphone App Rank
Users tend to “cling” on to a bunch of them

Most users don’t have an app for the service they need:
Sources: Appnext DMP

Sources: comScore
Users get annoyed when they get too many app notifications:
%

How publishers can reach new Users?

Let’s see some new User-First Experience & Tech Trends
Seamless Discovery, Instant Usage

Instagram
Allows brands and influencers to make
an organic post “shoppable” by tagging a
product in the same way they would tag
a person in a photo

Facebook Messenger
Allows users to order food from local restaurants using the app Instead of competing directly with other food ordering services,
* FB partnered with several industry players such as EatStreet, Delivery.com, DoorDash and others

Google Assistant
Google Assistant allows people to see
the products they want to buy and order them

WeChat
Why it is so successful
One-stop-shop for users
Getting lots of services without “stepping out” of the app
Payment through the app
One minute on WeChat
350
New WeChat
Accounts Are
Registered
4,112,500
Articles are
read
14,206,631
Users open
WeChat
1,057,500
Payment
Transactions
Take Place
69,584
People use
WeChat shake
Feature
7
New service or
subscription accounts
are registered

They understood early on that
users want services at the right time.
Opportunity for a new revenue stream
and a better means of marketing services

Introducing Appnext – “Timeline”.

Predicted Next
Interest & Action
Health & Fitness
6:00 am
8:00 am
11:00 am
Suggested Apps:
Suggested Apps:
Suggested Apps:
Maps & Navigation
Food Delivery
HOME
CAFÉ
OFFICE
understanding the unique immediate behavior of a user

Appnext Timeline
To predict the action he/she is likely to take next

Appnext Implementation Examples

Video Ads
Interstitial
Apps | Games | Mobile Websites
Full Screen Video
Apps | Games
Rewarded Video
Apps | Games

Native Ads
Content
Recommandation
Apps | Games | Brand's Apps |
Native Mobile Content
Classic Native
Customizable to any UI
In-feed Video
Video-Enhanced
Native Experience

365Scores
AskFM

No app install needed – complete orders within the in app:
User clicks on the ‘Order Taxi’ Action
Chooses service provider, destination and time
Completes the order within the app

Or instantly book hotel rooms using Booking.com
User clicks on the book hotel Action
Booking.com is displayed under hotels in the Actions results page
User is redirected to the booking.com deep link app URL

Deploying with OEMs Worldwide
Notifications
Home Screen Assistant
Lock Screen

Game Launcher
Bixby

Xiaomi Folder
Xiaomi (-1) Screen

Array of OEM Integrations

Transparent. Simple. Reliable

100% Self-Serve Platform
Access data on your monetization performance 24/7
UA & re-engagement campaigns
Instantly launch campaigns
Machine learning
Fully integrated with the leading attribution companies
Appnext DSP:

Selected Partners:

Publisher Partners - Examples