History of Asven Kahveciniz Food products LTD презентация

Furthermore, we also import coffee, cream, topping, instant tea, bean coffee and etc. for the local market and sell them both in bulks and packages to the retailers. While producing, we pay great attention to hygiene as well as high-quality. Besides, while marketing we confide in our honesty and appropriateness in price. These two features of our products make us different from the others and we are aware that these are the keys to be not only institutional but also to be global. While we are producing and marketing, we are working with a specialized staff who are open-minded to the renovation and development. All of our products have certificates received from related associations. We are dealing with catering and marketing system over vendors throughout Turkey. There are more than 85 products in our portfolio and this number is increasing year by year.
Asven Food Products Ltd. has completely tended to the investment since 2000 and some studies have been done for increasing the volume of production and product range. In this respect, new machines have been bought and intensive works has been started to increase and renew packing quality of the products and these works still continue. We are aware that we’ll be one more step ahead in export by suiting our packing style to the world’s standards. In this respect, as of 2007, we have started receiving positive results from the works that we have been doing over the years. We have set export connections with TRNC, Northern Iraq and started shipping our products. Even though our recent export figures may appear low due to seasonal factors as we have just entered into the market, we expect to reach higher figures with the revival of the market by the end of the year. Our market researches show that our products attract much interest and our market share will be increased.

POLICY OF Asven Kahveciniz FOOD PRODUCTS LTD
The promises given are always realized and fulfilled
Consistent growth
Observing the value of the staff
Regular training of the staff
Consistent high-quality
Keeping our customers satisfied, even after sales

STRUCTURE OF Asven Kahveciniz FOOD STUFF LTD
Asven Food Products Ltd. is a company with a capital of 1,000,000 Euro with 2 partners.
Central building, plant premices, offices and the buildings where regional management is executed and technical service stores make totally 1000 m² of closed area which is company’s own asset.
On the other hand, for the next 2 years ahead, it is scheduled to fix a new closed area of 2000 m² on the field of 13000 m² which is company’s own asset.
General Manager, Kayhan Yuce, is managing Kahveciniz.
Deputy General Manager, Mehmet Topa, is managing Finance & Admint. works.
Our Head Office is located in Izmir. Our Regional managements are in Istanbul for Marmara Region.
Our brands Cafe Ambruvase and Cafe Bulb are sold by our vendors in 71 cities of Turkey.
Our sales to these regions are monitored by our central plasers.
Asven Kahveciniz Food Products Ltd. has 22 employees.

DISTRIBUTION OF STAFF AS PER DEPARTMENTS
Sales-Marketing : 6 people
Techinal Personel : 2 people
Accounting : 2 people
Deputy General Manager : 2 people
Store –Logistic : 3 people
Research & Development : 2 people
Production : 5 people

THE WAY WE WOULD LIKE TO FOLLOW WITH OUR PARTNER
Despite there is a wide consumption of bean coffee throughout the world, Turkey still has a market that consumes instant coffee.
The fact that the brands of bean coffee such as Starbucks, Gloria Jeans have been playing their role in the stage of bean coffee and created a bean coffee trend in Turkey , instant coffee will be dominant during the following 3 years.
Therefore, during the following 3 years we would like to go on our studies and be a major brand name in the instant coffee group while we are trying to be a brand in bean coffee market by making people get more familiar with bean coffee.
The fact that the coffee culture is not extensive in Turkey, the people’s preference for tea and the low income rate can be classified as the reasons for the people’s preference for instant coffee. This situation is very natural when we consider that the national income per capital in Turkey is about 5,500 dollars and the distribution of income rates are not equal among the citizens.
As a result of the investments that Nescafe made , the new generation has started to prefer instant coffee instead of tea.
Istanbul, with a ratio of 90% , has the biggest share regarding the bean coffee. And this situation is because of the fact that the income level in Istanbul higher than the other cities of Turkey.
Hence; it can be inferred that the investment that will be made in Turkey for bean coffee sector will be equivalent with the investment that will be made in İstanbul.
In the meantime the future of the liquid coffee is unknown as it is somewhat between the dominance of “quality/price/availability” equilibrium of bean & instant coffee.