Social Media Monitoring Tools and Services Report 2017-18 Featuring 173 Social Technologies презентация

Content
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Introduction
SMM Tools and Services Report 2017, 8th Edition, November, 2017
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

Introduction – SMM Tools and Services Report 2017
Customer position
Increasing adoption and investment in SMM Technologies and social media programs (e.g., employee advocacy, social selling, social recruiting, etc.)
Still struggling with the tools selection to meet their requirements and business goals and keeping on top of the rapidly changing SMM Technology Market
Too many options: New tools and services are emerging continually delivering unique and more sophisticated analytical capabilities, while already established players are frequently improving their products with new features and coverage to accommodate their clients
How to Differentiate: Each product offers a specific set of functionalities and differs in focus, media and language coverage and approach, with some tools focusing more on engagement, publishing and workflow management, while other offering strong analytics and reporting functions or rather integrated SMM tool vs. point solution
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

Introduction – SMM Tools and Services Report 2017
Customer Questions
Our budget is less than $600 per month? Which tools satisfy our budget criteria?
The report provides pricing information on more than 150 SMM tools allowing users to easily select the tools that meet their budget requirements
So many options? Which tool is best for our business needs and objectives?
The report provides comparison of tools based on key product functions and use cases to support selection process
Which tools are used by our competitors/industry?
The report provides industry specializations of tools and reference list of clients to demonstrate the vendors experience in specific industry
We need a tool with a good workflow management that can support multiple teams across the organization?
The report provides comparison table where users can easily identify tools that offer workflow management features and can then check individual profiles of these tools to learn more into detail about the workflow management support each tool offers.
Which tool can provide multi-lingual sentiment analysis?
For each tool we provide a list of languages supported by a tool’s sentiment analysis
Which tool provides detailed information on key influencers?
The report explains influencer analysis and profiling into details and provides a listing of metrics and companies that offer influencer profiling and analysis
We want a tool that will allow us to engage with customers/prospects across various SM channels, but also allow us to publish our promotional content without leaving the application.
The report not only provides a comparison tables indicating if a tool offers engagement or publishing function, but also indicates in each profile which social media channel has been supported by either engagement or publishing function. Each function has been explained into detail in each of the product profile.
We need a tool that monitors social campaigns?
Readers can easily identify tools offering monitoring of social campaigns, as well as specific metrics including virality measures.
Which tools allow us to benchmark our social performance against our competition?
The reports provides a comparison of tools based on competitive analysis. In addition, each profile provides more specific information about the type of competitive analysis offered by a specific tool.
What are your specific business goals and monitoring requirements?

Introduction – SMM Tools and Services Report 2017
Customer Questions
Do we need to employ one or two SMM tools? We need several tools in support of our various projects?
We have segmented SMM products based on the type of tools they offer (e.g., social intelligence, social customer care tools, social marketing tools, social media management tools, social media monitoring tools, and social suites that offer several or all technology types. In some situations, some companies will select one tool for long term monitoring, but will use other tools for specific projects as some tools may offer unique type of analysis/intelligence or provide advanced content management and publishing function.
We need a tool that monitors Facebook, Twitter, and forums and cover several geographic regions: US, Germany, China and Russia.
The reports provides detailed information on media, language and geographic coverage, so users can easily select a tool that meets their requirements.
We need a tool to address our prospects’ and clients’ issues and strengthen customer loyalty.
The reports allows users to quickly identify tools offering engagement function, social customer care technology and use cases .
We need an enterprise solution that will allows us to assign tasks across the organization, track progress and turnaround time, annotate and share content?
The report provides details on workflow management capabilities of each tool in their profiles and provides a list of metrics for measuring team performance. We also provide a list a tools that support employee advocacy programs.
We need a tool that can also analyse images, logos and emojis.
The report provides a listing of SMM tools that are currently developing or employing image recognition technology.
We want threshold alerts to inform us about significant changes in specific metrics?
The report allows users to easily identify which tool offers threshold alerts.
We want to be able to analyse 3 years of data to identify long terms trends for our and competitor’s performance.
The report provides information on historical data provided by each tool, so users can easily select the tools that meets their needs.
It has been difficult to track all the changes in the social media technology market that may affect our social marketing strategy?
The reports provides the latest updates from social network providers - Facebook, Instagram, WhatsApp, Twitter, Snapchat, YouTube et al for the last 2 years, as well as the latest technology progress made in the SMM market space
What are your specific business goals and monitoring requirements?

Introduction – SMM Tools and Services Report 2017
SMM Tools and Services Report 2017, the 8th Edition includes
Analysis and Directory offering elaborate profiles of 173 SMM technologies worldwide resulted from extensive market research, interviews with experts and SMM vendors
The report will hep you find out how to:
Choose and compare from 173 profiles on SM monitoring and analytics products & services including
Select the right tool for the job – be it continuous monitoring or for specific business case or project
Gain an understanding of key SMM concepts, use cases & product features
Identify tools fit for your budget – with transparent pricing information
Receive latest updates from social media providers - Facebook, Instagram, WhatsApp, Twitter, Snapchat, YouTube et al, impacting your marketing strategies
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

Introduction – SMM Tools and Services Report 2017
The report also provides actionable insights on:
Customer engagement and competitor tracking with SMM tools
Vendors credentials based on their clients, industry specializations and years of experience
Market trends, acquisitions & technology convergence
We hope to enable companies and individuals to make effective decisions about the use of monitoring tools and services for their purposes, based on their specific business needs, objectives and budget, as the ideal solution for one business may not often be the best choice for another business.
Strategic Approach to Selecting and Employing SMM Tools and Services
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

Introduction – SMM Tools and Services Report 2017
Who will benefit from the Report:
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

SMM Tools Directory - Profiles of 142 Paid SMM Tools & Services

SMM Tools Directory - Profiles of 21 SMM Tools With Free/Paid Services
Profiles of 10 Free SMM Tools
Source: Social Media Monitoring Tools and Services Report, November 2017
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

Introduction – Distribution of SMM Tools and Services by Provider’s HQs Location
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Social Media Monitoring Concepts and Applications
SMM Tools and Services Report 2017, 8th Edition, November, 2017
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

Key SMM Concepts – Social Tools Product Definition
Social media monitoring and analysis technologies concepts refer to the elements that define a social media monitoring and analysis process and technologies it employs.
Different terms confusing buyers:
What is a definition of each category and how they differ?
Who are the leading providers in each category?
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Key SMM Concepts – Social Tools Product Definition
In this report, we define and categorize the social technologies and platforms presented in this report based on the type of social tools they offer. We offer a map of Social technologies and platforms and product comparison tables
TABLE 5. Social Technologies and Platforms Comparison Based on the Type of Social Tools Offered
FIGURE 4. Map of Featured Social Technologies and Platforms Based on the Type of Tools They Offer - Social Media Listening, Social Media Monitoring, Social Media Analytics, Social Media Intelligence, Social Media Management, Social Media Marketing Tools, Social Media Customer Care Tools and Social Suites
FIGURE 5. Number and Percentage of Featured Social Technologies and Platforms by the Type of Social Tools They Offer
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Key SMM Concepts – Media Coverage
TABLE. 14 SMM Product Comparisons by Media and Language Coverage (Sample out of 173 tools)
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Key SMM Concepts – Media Coverage
Many SMM tools also allow extraction, monitoring and analysis of:
Extraction of the various types of sources formats: e.g., comments, initial posts, articles, pdf, ppt, word, online videos/photos, email, audio/visual clips and scripts, CRM, database, and others.
What are your media coverage requirements for social media monitoring?
The Report also provides a Summary List of Latest Updates Introduced by Major Social Networks: Facebook, Instagram, WhatsApp, Twitter, Pinterest, Snapchat, YouTube and Google+ (Period 2016-2017)
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Key SMM Concepts and Benefits
Understanding the benefits and possible applications of SMM technologies is of outmost importance
Key Business Goals:
Key Benefits:
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Key SMM Concepts – Key Product Applications
How Can SMM Tools Support Your Key Areas Of Business?
Key Benefits for Each Business Function:
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Understanding SMM Market and Market Trends
SMM Tools and Services Report 2017, 8th Edition, November, 2017
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

Understanding SMM Market and Market Trends
Market Size and Growth
Size and Growth: The global Social Media Analytics market will grow from $2.71 billion to $9.54 billion by 2022, at compound annual growth rate (CAGR) of 28.6% for the forecast period (http://bit.ly/ZpZbEa)
Key Market Characteristics: strong competition, fast technological advancements, strategic M&As and partnerships, rapid changes of social networks and customer behaviours, etc.
Key Growth Factors: market and competitive intelligence, brand promotion and loyalty, increased use of smartphones for engagement in social media, continuous enhancement of the customer experience via social media, etc.
Market Dynamics
Big technology companies expected to dominate the market in terms of innovation and market share
Partnerships on the rise to deliver more strategic insights for businesses
Increase in merger and acquisition activity in 2017
Increasing number of vendors offering combination of free and fee based SMM tools and services to create demand for paid services
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Understanding SMM Market and Market Trends
Partnerships on the Rise and Evolving
Based on our research & analysis of 173 SMM vendors, we have identified 1,247 partnership relationships in SMM market space.
Type of partnerships and examples: strategic alliances across verticals & geographies, technology partners, social network partnerships & partnerships with other data suppliers, integration/technology partnerships, marketing agencies, resellers, and others.
Table 9 lists featured SMM Tools vendors and their partnership ecosystem (list of partners)
Which SMM Technology Providers have the largest partner ecosystem? Which type of platforms these providers offer?
Why the partner ecosystem should be taken into consideration when choosing the SMM Tool and Services?
Partnership Ecosystem Map of Featured SMM Technology Vendors – produced by Social Media Research Foundation via NodeXL
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Understanding SMM Market and Market Trends
Mergers & Acquisitions
32 acquisitions in the first third quarters of 2017, nineteen percent (19%) higher than in 2016.
Which SMM vendors scored the largest number of acquisitions in the last 2 years?
What are some potential acquisitions we can expect to see in 2018?
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Understanding SMM Market and Market Trends
Technology Innovation
Continuous advancement in SMM technologies and features
More SMM tools employing AI and Image Recognition to tackle visual content
Cloud deployment model on the rise (for the third year)
The growing importance of mobile platforms
AI-powered social SM Listening, Analytics and Management tools are becoming more prevalent
Customer Position
Increasing adoption and investment in social media technologies
Increasing adoption of Social Media Marketing Programs
Adoption of Employee Advocacy Programs is growing rapidly
Choosing between point solutions and integrated social media suites
Businesses still struggling with the social media monitoring and finding the right tool
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Understanding SMM Market and Market Trends
Bringing Owned and Earned Media Together
Increasing number of SMM tools are bringing owned and earned media analysis together in one platform
Bringing together owned media posts and earned mentions allows companies to better understand the impact of their social media activities on online buzz
Which SMM tools bring together owned & earned media?

Understanding SMM Market and Market Trends
The growing importance of mobile platforms continues
Which other SMM tools offer mobile app?
Brand24 Desktop and Mobile Dashboards
–Access Mentions, Reach Trend Analysis and Volume of Mentions by Media Type Across Devices
Coosto: Customer Engagement Application
on Different Devices
Ubermetrics DELTA Dashboards
– Access Mentions Across any Devices including Desktop, iPhone and iPad
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Understanding SMM Market and Market Trends
More SMM Tools Employing AI and Image Recognition to Tackle Visual Content
IMAGE RECOGNITION (EXAMPLE)
Sprinklr Visual Insights – Measure the full impact of a brand outside text mentions Sprinklr automatically scans photos for logos, brand names, and other unstructured brand-related contents across social channels and web and highlights attributes such as audience gender, sentiment, style, and channel specific behavior
Which other SMM tools are employing or developing image recognition technology?
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Understanding SMM Market and Market Trends
Social Selling: Curalate’s Live Shoppable Instagram Gallery – Allows Users to Drive More Traffic from Instagram with Like2Buy by Directing to PDPs and Showing Recommended Products. Curalate’s Like2Buy turns Instagram visitors into customers and fans by connecting Instagram content to the products it represents.
Businesses are increasingly investing in social programmes like Social Selling, Employee Advocacy and Branded Customer communities, Social Apps (e.g., chatbots), Influencer Relationship Management, Event/Sponsorship Activation, Social Advertising, and Social Commerce.
Which SMM tools are starting to support programmes such as social selling, employee advocacy, social advertising, social apps like chatboots, etc.?
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Understanding SMM Market and Market Trends
Businesses are increasingly investing in social programmes like Social Selling, Employee Advocacy and Branded Customer communities, Social Apps (e.g., chatbots), Influencer Relationship Management, Event/Sponsorship Activation, Social Advertising and Social Commerce.
Which SMM tools are starting to support programmes such as social selling, employee advocacy, social advertising, social apps like chatboots, etc.?
Social Advertising: Quintly - Social Ads Performance Table Showing Objective, Reach, Impressions, Page Likes, Reactions, Comments, Clicks, Post Type, Creative Type
Quintly: Social Ads Key Metrics Table Showing Ads, Total Spend, Page Likes, Reactions, Comments, Clicks, Impressions, Avg. Reach per Ad
Quintly: Social Ad Costs Table Showing Frequency, Spend CPM, CPC, CPP, CPE, Creative Type
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Social Media Monitoring Tools
Key Product Features
SMM Tools and Services Report 2017, 8th Edition, November, 2017
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

SMM Tools – Key Product Features and Factors Impacting the Selection Process
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Products Differ In Terms Of Product Features, But the Difference is Slowly Diminishing
This graph illustrates how tools differ in terms of product features, but also shows that the SMM technologies are continually introducing new product features.
For instance, the number of tools offering CRM system or allowing integration with other CRM technologies such as Salesforce, SugarCRM, Microsoft Dynamics, Oracle, etc. has grown from 53% in 2016 to 54% in 2017.
% of Products,
Offering Specific Feature
2017 vs. 2016
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Social Media Monitoring Tools
Key Product Features – Key Data Management Features
SMM Tools and Services Report 2017, 8th Edition, November, 2017
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

Data Management
Features
Data Archiving
Coverage
Media Coverage
Geographic Coverage
Language Coverage
Industry Specific Coverage
Which tools offer the broadest media, geographic and language coverage?
Which tools offer sentiment analysis in more than 10 languages?
Data Latency
Typically ranges from a few seconds to 48 hours depending on the source and data processing
Which tools offer near to zero data latency?
Data Quality
Data Cleaning for Spam and Duplicates is of outmost importance
Bad data and analysis may also result from incomplete assessment of variables and wrong assumptions, omitted data by commercial services, relevancy of content, and inaccuracy of result and analysis.
What are your requirements in terms of media, geographic, or language coverage?

Data Management
Features
Data Archiving
TABLE 8 SMM Product Comparisons by Media & Language Coverage (a Sample out of 173 tools)
What are your requirements in terms of media, geographic, or language coverage?

Data Management
Features
TABLE 9. Industry Coverage – List of SMM Tools and Services (a Sample out of 173 tools)
Is industry specialization important to you?
What is your industry focus?
Data Archiving
(A Sample Out of 173 SMM Tools Profiles)
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Data Management
Features
Data Archiving
Data Alerts
STANDARD ALERTS: triggered by specific keyword or phrase that is monitored
THRESHOLD ALERTS: triggered when user key metrics exceed or fall below expectation (a sudden increase in negative comments, decrease of share of voice, unusual feedback patterns that can indicate potential issues, etc.)
Typically offered via emails, RSS feeds or SMS and delivered on an hourly, daily, weekly or monthly bases, depending on the client preference.
81% of featured SMM Tools offer Data Alerts
Data Export
Enables companies to export data and extract insight into various formats such as xls, csv, doc, txt, pdf, html, sif, sgmml, image file formats (jpeg, gif, png), Pajek (.net), UciNet (DL) and other formats for further customization, analysis and reporting.
88% of featured SMM Tools offer Data Export
Which tools offer standard or /and threshold alerts?
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Data Management
Features
Data Archiving
Threshold Alerts: Lucidya Alerts - Real-Time Threshold Alerts Based on Volume of Mentions and Influence
Examples – Data Alerts
Alerts: Standard Alerts
– Twilert Dashboard – Create New Twilert

Data Management
Features
Data Archiving
Application Programming Interface (API) Integration (2017: 83% of Featured SMM Tools)
Important for companies with more complex SM programs and extensive custom sources and applications
Allows users to integrate the platform with other systems to dive deeper into social data across enterprise business applications. Some of the 3rd party apps that can align SMM with overall business strategy and tactics include:
COMPANY’S CRM SYSTEMS
BUSINESS INTELLIGENCE SYSTEMS
COLLABORATION TOOLS
WEB ANALYTICS
SOCIAL ENTERPRISE PLATFORMS
ENTERPRISE SYSTEMS
SM PLATFORMS
MOBILE
COMPLIANCE SYSTEMS
SOCIAL ADVERTISING PLATFORMS, and others.
Data Archiving for Historical Benchmarking & Compliance (2017: 81% of Featured SMM Tools)
Allows users to store and archive their individual content, have a complete control over their data and perform various analyses based on the compiled data.
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Data Management
Features
Data Archiving
API Integration: Sprinklr Market Place - Integration with existing CRM Systems, Analytics, Marketing Automation, Asset Management, Profile, Message Enrichment Systems, etc.
Examples – API Integration
API Integration: quintly Integrations with Facebook Ads - Social Ads Performance Table Showing Objective, Reach, Impressions, Page Likes, Reactions, Comments, Clicks, Post Type, Creative Type

Data Management
Features
Data Archiving
TABLE 18. SMM Product Comparison Based on the Key Data Management Features: Alerts, Data Export, API Integration, and Data Archiving – List of SMM Tools and Services
(a Sample out of 173 tools)
(A Sample Out of 173 SMM Tools Profiles)
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Social Media Monitoring Tools
Key Product Features
– Key Data Analysis and Visualization Features
SMM Tools and Services Report 2017, 8th Edition, November, 2017
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Media Statistics
These statistics refer to the number of mentions, posts, or hits that are generated through the social media engagement (e.g., count of mentions, share of voice, audience engagement, conversation reach, etc.)
Type of Metrics
Channel Metrics: metrics unique to specific media channels, e.g., Facebook, Twitter, Google+, Instagram, LinkedIn, Pinterest, SlideShare.net, Tumblr, YouTube, WeChat, Blogs, and others. (TABLE 19. Key Social Metrics by Major Social Media Platforms)
Cross Channel Social Performance
Category Metrics: TABLE 20. Key Social Metrics by Major Categories: Audience Metrics, Social Listening & Monitoring Metrics (e.g. presence, sentiment, reach, resonance, etc.), Engagement Metrics, Content Performance Metrics/Campaign Effectiveness, Total Exposure Metrics & Social Graph, Customer Service Metrics, Customer Relationship Metrics, and others.
What are the key metrics under each category and which tools offer them?
What are the key measurement challenges?
Linking the specific metrics to your business goals and objective is of outmost importance
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Examples – Media Statistics
Media Statistics: Curalate’s Onsite Gallery Reporting – Allows Users to View Overall Revenue Metrics Driven by Onsite Gallery, or Dive into Performance of Individual Content Pieces, Contributors, and Products
Quintly: News RSS – Key Metrics Table (Alexa Rank, Alexa Reach Per Million, Alexa Page Views per User, Alexa Sites Linking In, Posts, Facebook Interactions), Trend Analysis (Posts, Average Facebook Interaction Per Post), Posts Table (Posts List, Authors, Facebook Interactions)
Sprout Social Reports – Instagram Profiles
Top Instagram Posts by Engagement and Daily Audience Growth

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Examples – Media Statistics
Lucidya Dashboard: Metrics View: Key Metrics Including Unique People, Potential Reach, Potential Impressions, Trend Analysis, Top Hashtags, Language Distribution, Latest Posts
bc.lab Monthly Channel Report: Development of Owned Channels by Fans, Interactions, Impressions, Likes & Shares, Reach, Influencers etc.

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Examples – Media Statistics
Echobot Dashboard: Web Media Result Page with Key Statistics and Charts
Social Customer Service Metrics (Example): SemanticForce - SemanticDesk Business Insights (Tickets Stats, Average Response Time, Customer Satisfaction Ratio, Tickets Categories)

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Filtering of Results (44% - 84% Featured SMM Tools)
Filtering helps users to find the most relevant data in their search universe
Enables users to categorize, view, and analyze data from different perspectives, generates highly tailored reports, but also drill down to individual results and details
Often combines a comprehensive data collection and advanced text analytics that are applicable across:
Media types, Languages, Geography (country, region, state and/or city), Topics (respective keyword/phrase), Sentiments, Demographics of active users and voices (by age, gender, location, and occupation of people driving the conversation), Author Reach and/or Author’s Influence, and many others.
How specific you want to be in your analysis? (city level, country level, specific language, specific demographics of the author, etc.)
Sorting of Results
Sorting of results by Influence, Profiles, Time/Date, Source credibility, Relevance, Key metrics (volume of mentions, reach, virality, etc.) and others.
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Examples – Filtering & Sorting of Results
BoomSonar Filters and Categories -
The platform provides over 3,000 categories and numerous filtering options for data analysis
BoomSonar Monitoring Dashboard with Extensive Filtering Options
- BoomSonar Results Can Be Filtered for Time Ranges, Language, Specific Keywords, Site Categories, Influencers, Domains and more
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Examples – Filtering & Sorting of Results
Echobot Media Database: Sorting of Media Sources by Language, Media Type, Alphabetical, and Reach
YouScan Report: Dashboard with Multi-dimensional Filtering such as Resource Type, Post Type, Time Period: Only Posts (Without Comments and Reposts) from Social Networks (Excluding Forums, News, etc.) Displaying Mentions’ Dynamics, Hot Trends, the Map of Mentions, and Most Important Metrics
YouScan Mentions Flow Screen Filtered by Media Type (Mentions only from Social Networks) Sorted by Engagement

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Examples – Geo-Analysis
Geo-Analysis: Lucidya Dashboard: Hawk Eye Geo-Analysis
- Visualization of Live-Streaming and Historical Posts in Real-time on Maps with Clusters, Heat-map or Pins Views and Option to Display Share of Voice by Selected Topics (Comparison)
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Sentiment Analysis: Automated Sentiment Analysis (2017: 73% of Featured SMM Tools); Human Sentiment Analysis (2017: 50% of Featured SMM Tools)
Typically facilitates business intelligence tasks and helps companies to
50% of featured SMM technology providers offer sentiment analysis that involves human expertise, either through the support of their analysts or allowing users to review and manually override system generated sentiments based on their own assessment.
Key Questions: coverage (selected conversations / all conversations), language coverage of sentiment analysis, algorithm effectiveness, accuracy of the analysis, etc.
Key Metrics: What are the key metrics (e.g., sentiment ratio, net sentiment of Industry, sentiment score, idea impact, etc.) and how they are calculated?
Monitor sentiments of conversations about the company, its products, competitors, specific topics, etc.
Discover themes that are driving negative or positive conversations,
Track success of marketing campaigns,
Identify customer complaints,
Track public viewpoints and perform trend prediction in sales or other relevant data.
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Examples: Sentiment Analysis
bc.lab Monthly Social Media Report: Topic Analysis by Sentiment, Tonality Analysis, Sources, Timeline by Sentiment
Clipit Dashboard:
Analysis Covering Sentiment Analysis, Trends, and Key Topics
Mediatoolkit: Automated Sentiment Distribution

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Examples: Sentiment Analysis
Cogia Intelligence Web Observer 3.0: Sentiment Timeline, Emotion Timeline, Emotion Tag Cloud, Sentiment Benchmark, Emotion Benchmark
Infegy Atlas: Detection and Measurement of Emotions and Themes Indicating an Intent to Purchase; Infegy Atlas uses linguistic analysis to measure a range of emotions including anticipation, trust, joy, surprise, feat, anger, disgust, sadness.
Infegy Atlas Dashboard: Top Topics
- Word Cloud indicating Sentiment and
Interactive Sentiment Trending Chart with Filtering Options

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Examples: Automated Sentiment Analysis
Buzzcapture Dashboard: Sentiment Analysis
SemanticForce: Aspect Level Sentiment Dashboard
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Examples: Human Sentiment Analysis
Manual Assignment of Sentiment - Mediatoolkit Dashboard Showing Preview of Query Results by Topic and the List of Mentions Filtered by Croatian Language With Option to Manually Assign Sentiment to Each Mentions and Key Statistics (Likes, Shares, Comments, Tweets, Reach, Virality)
Manual Assignment of Sentiment - bc.lab Monitor Dashboards - Crowd Feed Displaying Posts with Engagement and Manual Sentiment Assignment Options for each Post, Extensive Filtering Options for More Relevant Results and Volume Statistics by Channel

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Influencer Analysis and Profiling (2017 84% of Featured SMM Tools)
IDENTIFY KEY INFLUENCERS/OPINION LEADERS - key influencing blogs, sites, individuals or networks that are leading online conversations and shaping opinions about their brand, products or specific topic of interest.
ACCESS INFLUENCER INFORMATION AND PROFILES – Understand who these people are, what is their relationship to the company’s brand and their potential value (are they customers, prospects, advocates, disappointed customers with a complaint, industry experts, etc.), what their other interests are (analyze all comments of identified influencers) using both quantitative and qualitative content analysis
ENGAGE WITH INFLUENCERS
Key Metrics: What are the key metrics (e.g., SOM, % of Active Advocates, Advocate Influence, Advocate Impact, Influence Score, Klout Score, Kred Score, PeerIndex Score, Traackr, and many others) and what they mean?
Which tools offer comprehensive Influencer Analysis and Profiling?
Opinion Leaders:
ADVOCATES: a driving force behind recruiting new customers and impacting consumers’ purchasing decisions or company reputation, or supporting and promoting particular issues on ongoing bases
DETRACTORS: key critics of the company brand.
PROFILING: may include information on gender, age, job, country of residence, hobbies, marital status (e.g., married, divorced), etc.

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Examples: Influencer Analysis and Profiling
Traackr Influencer Identification: Extensive Search and Filtering Options Including Topic/Keyword, Location, Demographics, Social Platform, Influence Score Range (Reach, Resonance, and Relevance), Source, etc.
Traackr Influencers: Posts-Showing Influencer Name, Metrics (Audience, Reach, Resonance), Influencer Posts, Trending Hashtags, etc.
Traackr Influencer’s Digital Footprint
Traackr Influencer Relationship Funnel
- Tracking the Key Relationship Stages throughout the Relationship Process: Unware, Aware, Interested, Engaged, Advocate

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Examples: Influencer Analysis and Profiling
Akio Spotter Influencers Table: Overview
- Influence Score, Tweets, Mentions, Followers, Retweets, Retweets Sent, Replies, Favourites, Listed, Klout Score, Direct Reach, Echo Reach, and Total Reach
Brand24: Analysis - Influencers’ Mentions, Influence Score, Influence and Reach, Key Metrics (Volume of Results, Social Media Results, Results Beyond Social Media, Estimated Social Media Reach, Positive & Negative Mentions), Word Cloud
Brand24: Analysis - Mentions by Category, Influence of Social Media Authors, and Most Active Social Media Authors

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Examples: Influencer Analysis and Profiling
SemanticForce: Influencer Profiling and Analysis (Top Authors by Volume of Mentions, Number of Friends, Klout Score, and Sentiment)
YouScan: List of Authors That Can Be Ranked by Volume of Mentions or Influence and Filtered by Various Criteria (e.g., Gender, Country) for Targeting; Sentiment Info Allows Users to Easily Identify Brand Advocates and Detractors
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Social Network Analysis (SNA) – (2017: 10% of Featured SMM Tools)
Social Network Analysis - observes social structure and impact, quality or effectiveness of a relationships between individuals or group of individuals or organizations.
An open source solution, NodeXL, offers a wide range of generic network metrics that can be used to learn about network properties and interpret them in a specific context. Such network metrics are:
Degree Centrality: a popularity measure,
Betweeness Centralities: bridge scores for boundary spanners, i.e. individuals who connect disparate parts of a network,
Closeness Centrality: a distance score for broadly connected people,
Eigenvector Centrality: influence scores for strategically connected people, and many others.
Social Network Analysis: NodeXL Visualization of a Twitter Network using “Graph in Box” Layout Applied to Network Clusters
Which other SMM tools offer comprehensive Social Network Analysis?

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Examples: Social Network Analysis (SNA)
Talkwalker’s Influencer Network Analysis:
Interactive Influencer Network Analysis Map Visually Displaying Key Influencers and Their Relationships within the Network
Commetric Influencer Network Analysis: Interactive Social Network Analysis Map with Filtering Options (e.g., Weight, Influencer Score, etc.) Showing Individuals in a Group who are Drivers of Change, Trend-Setters and Industry Opinion Makers
Traackr Influence Network Map: An Interactive Network Visualization Map Showing Who Influences the Influencer and Who They Influence

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Audience Analysis & Targeting (2017: 29% of Featured SMM Tools)
Audience Analysis may include researching the interests, preferences, demographic, location, and other aspects of audience group and it can research the audience of specific brand, specific product type or related topics.
Many SMM providers offer basic audience analysis based on demographics data, geolocation, gender, languages, values, digital behaviour, etc. Some tools offer more complex audience analysis and intelligence based on
Some SMM tools go even further by identifying and analysing competitor’s audience and creating and comparing custom audience key differences. Some tools employ filtering options, sentiment analysis and image analysis for deeper understanding of the target audience.
Audience Analysis can be used to devise powerful strategies within affinity marketing, value-based marketing, personalization, advanced media planning, targeting, paid advertising, content optimization, etc.
Which tools offer comprehensive Audience Analysis and Segmentation? Check out the Report.
Audience online habits,
Audience affinities and interest,
Audience personality traits to enable segmentation at a psychological level, and much more.
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Viral Content Tracking and Analysis (2017: 26% of Featured SMM Tools)
Focused on tracking and measuring the viral reach and impact of a specific story or a message on the Social Web.
Typically includes monitoring a reach of a specific brand and topics around the brand by considering how many people read, post, link or share specific piece of content or information. Some of the viral metrics include measures of spread, social velocity, direction, amplitude, period (the duration of conversation), and others.
Which tools offer comprehensive Viral Content Tracking and Analysis?
Talkwalker Viral Content Tracking and Analysis: Virality Map
uberMetrics DELTA Viral Content Tracking and Analysis: Virality Chart Measuring How Specific Articles Spread through Different Media Channels and Identify those with the Highest Impact
Examples: Viral Content Tracking and Analysis
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Trend Analysis (2017: 95% of Featured SMM Tools)
In the context of SMM, the term trend analysis refers to the collecting particular information over time and identifying changes in pattern or trend within SM content:
Historical Data Coverage: ranges from one week to several years
Which tools offer more than 1 year of historical coverage?
E.g., changes in volume of conversations, share of online conversation over time, trends against competing brands and products, sentiment trending, trending topics, user trends, message/day trend, trending #hashtag , trending links, etc.
TABLE 17. Historical Data Coverage provides ranking of SMM Tools by historical data coverage
In many cases at least 6 months of historical data is of great value to detect key trends and justify the budget expenditure
Trend Analysis: Opinion Tracker - Interactive Timeline
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Examples: Trend Analysis
Trend Analysis: BlogmeterNow Dashboard - Social Listening Twitter Stream covering Trends, Top Hashtags, Top Profiles Sorted by Mentions, Key Twitter Metrics, Top Tweets Sorted by Engagement and Reach
Trend Analysis: Mediatoolkit Dashboard
- Sentiment Trending
Trend Analysis: BrandSpotter Metrics Dashboard - Number of Unique Authors over Time, Potential Reach over Time, Number of Posts by Sources, Mentions per Unique Author, Sentiment Trending, Reputation Index Over Time
Trend Analysis: bc.lab Monthly Social Media Report Offering Timeline by Sentiment

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Examples: Trend Analysis
Trend Analysis: Astute Social - Sentiment and Emotion Trending
Trend Analysis: SentiOne Customizable Dashboard Showing Volume of Mentions Over Time and Sentiment Trending

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Topic and Theme Analysis (2017: 83% of Featured SMM Tools)
In-depth analysis of online posts or comments around specific topic of interest to identify key themes and uncover potential issues
Explores the context in which a brand is being discussed
Word/Tag Cloud (2017: 65% of Featured SMM Tools)
Word Cloud shows the reoccurring topics of conversations about company, brand, campaign or industry issues
Helps understand key themes around the brand or topic of interest and enable quick filtering through a large amount of content
Tag clouds are defined as visual presentations of a set of words, typically a set of tags, in which attributes of the text such as size, weight or colour can be used to represent features (e.g., frequency) of the associated terms (Keane, 2007)
Examples: word/tag cloud by brand, competitors, industry, media, sentiment, etc.
Clustering
Shows the most common words and connections between words that are commonly used together
Which tools offer advanced Topic Analysis and Clustering?
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Examples: Topic Analysis, Word/Tag Cloud, Clustering
Emerging Topics, Hot Topics and Word Cloud: Akio Spotter Dashboard Displaying Sentiment, Visibility, Must Read, Risk Scores, Emerging Topics, Hot Topics, Word Cloud, Top Stories, Competitive Analysis/Top Industry Players and Trends
Topic Analysis: Isentia Brandtology Dashboard
– Foam Tree

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Examples: Topic Analysis, Word/Tag Cloud, Clustering
Topic Analysis: Factiva Sample Dashboard Displaying Corporate Topics: Topics Share of Voice, Topic Trends and Top Blogs & Sources
Landau Media Dashboard / Analyze
- Top Themes by Number of Posts and Reach
Chinese Tool Buzzforce™ Topic Analysis showing a graph with Brand Attributes, Competitors, Hot Topics, Product Attributes, Products, Purchase Related Concept

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Examples: Topic Analysis, Word/Tag Cloud, Clustering
Word Cloud: Salesforce Social Studio - Social Listening/Analysis including Word Cloud
Word Cloud by Sentiment: Simplify360 Dashboard Displaying Key Statistics, Trend Line Chart of Mentions over Time, Word Cloud by Sentiment
Cluster Analysis: Crimson Hexagon ForSight™ Dashboard – Clusters

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Examples: Topic Analysis, Word/Tag Cloud, Clustering
Topic Analysis: Pulsar TRAC – The Bundle Visualization Showing the Most Frequent Correlations between Keywords or Topics
Topic Analysis: NUVI™ Word Burst Chart with Keyword Categorization and Sample Mentions

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Benchmarking and Competitive Monitoring and Analysis (2017: 88% of Featured SMM Tools)
Benchmarking Analysis:
Analyzes company’s performance against industry category or selected business competitors
Enables companies to understand how people talk about their competitors and identify competitive strength and weaknesses
Key measures (examples): Comparison of reach, share of voice, their impact against competitors, competitive sentiments, product feature analysis, and others
Are you able to measure effectively how your brand and products measure up to the competition or industry as a whole?
Which SMM Tools offer comprehensive Benchmarking and/or Competitive Analysis?
Competitive Analysis: BoomSonar Analysis Dashboard Allows Brands to Analyze Competition (e.g., Competition Trends, Share of Voice, Channel Insights), the Influencing Users on All Results, and Measure Web and Social Media Campaigns
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Examples: Benchmarking and Competitive Monitoring and Analysis
Competitive Analysis: Blogmeter Social Analytics Dashboard Offering Instagram Competitor Engagement Map Used For Comparison of Brand and Competitors’ Instagram Performance by Engagement and Number of Followers, Comparison Ranking and Trend by the main metrics (engagement, followers, new followers, posts and unique authors)
Competitive Analysis: Cision Communications Cloud/Analytics – Competitive Analysis Including Company Mindshare, Share of Voice, Prominence and Impact

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Examples: Benchmarking and Competitive Monitoring and Analysis
Competitive Analysis: Brand24 - Competitive Analysis including Volume of Mentions Over Time by Competitors, Competitor Data such as Volume of Mentions, Sentiment, Share of Voice by Media Source and Share of Sentiments
Competitive Analysis: Coosto Brand Comparison in Media Monitoring Module
Mediatoolkit: Competitive Analysis
– Share of Voice by Competitors

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Examples: Benchmarking and Competitive Monitoring and Analysis
Competitive Analysis: Lucidya Competitive Analysis Dashboard Featuring Comparison of Volume of Mentions over Time, Top Hashtags, Latest Posts and Language Distribution by Competitors, Unique People, Potential Reach and Potential Impression
Competitive Analysis: Quintly Basic Competitive Facebook Analysis (T-Mobile/AT&T) – Interaction Rate, Avg. PTAT, PTAT, Avg. Interaction per Post over Time, Interaction Rate by Post Type
Talkwalker’s Preconfigured Use Case Dashboard: Competitive Analysis - Key Metrics Including Share of Topics, Reach vs Engagement and Share of Voice Comparison by Competitors

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Examples: Benchmarking and Competitive Monitoring and Analysis
Competitive Analysis: Simplify360 Channel Dashboard – Comparing Engagement Trends, Relative Share of Engagement, Total Fans, and Relative Share of Fans by Competitors
VICO PRISY Dashboard – Review Monitoring Overview
VICO PRISY Dashboard – Review Monitoring Product List
VICO PRISY Dashboard – Price Monitoring

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Predictive Analysis (2017: 18% of Featured SMM Tools)
By augmenting social media analytics with predictive capabilities, businesses can more accurately forecast what their customers are likely to do.
For instance, purchase history, customer service interactions, sentiment, and demographics can predict customer churn, next purchases, customer lifetime values, etc.
It helps businesses understand what would interest customers, ideal time to publish content, predict engagement levels and much more.
We have identify 32 SMM Tools currently offering Predictive Analytics. Which SMM tools offer Predictive Analytics?
PREDICTIVE ANALYTICS (EXAMPLE)
IBM Watson Analytics for Social Media: Predictive Analytics for Everyone - Predictive Models and Discoveries
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Campaign Monitoring and Measurement (2017: 73% of Featured SMM Tools)
Help improve targeting and relevance of campaigns based on the customer insights, better understand customer value, measure and deploy campaign across channels more rapidly, and reduce marketing and IT costs
Many SMM tools help companies manage their SM campaigns and measure and optimize their impact. They typically offer:
Which SMM tools offer campaign monitoring?
What are the most important metrics for measuring campaign performance?
MEASUREMENT OF CAMPAIGN PERFORMANCE in terms of content performance, channel performance , influencer identification, and others,
METRICS: e.g., incremental sales/revenue after a particular promotion took place, conversions (for profit organizations), achieved mission (for not for profit), leads per dollar spent vs. traditional advertising campaigns, etc.
MANAGEMENT (reply, archive, delete, mark as spam, move to, tag as feature...),
INBOX (updates, mentions, direct messages, etc.),
CONTENT ARCHIVING and others.
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Examples: Campaign Monitoring and Management
Sprinklr Dashboard Reporting - Campaign Insights
Providing Engagement (Likes, Comments, Shares) Over Time, Engagement by Type, Engagement Trending by Media Type, Share of Voice by Media Type, Message Scorecard
Sprinklr Content Marketing: Omni-channel Marketing Calendar of Record to Plan and Manage Holistic Campaigns and Increase Brand Reach, Campaign Effectiveness and Content Reuse
Sprinklr Production Dashboards to Keep Pulse on Global Campaigns - List of Messages Including Message Name, Content, Campaign, Scheduled Time, Author, Market

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
Examples: Campaign Monitoring and Management
Adobe® Social - Social Campaign Details including Goal Progress, Performance (Revenue, Click Through, Engagements, Conversion Rate, Engagement Rate), Campaign Timeline, Revenue by Link, Revenue by Post Type, and others
Talkwalker’s Preconfigured Use Case Dashboard - Hashtag Campaigns Measuring the Volume, Engagement and Reach of the Company's Campaigns

Data Analysis and Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Media Statistics
TABLE 27. SMM Product Comparison Based on the Key Data Analysis and Visualization Features:
Automated Sentiment Analysis, Human Sentiment Analysis, Influencer Analysis and Profiling, Trend Analysis, Topic/Theme Analysis, Word/Tag Cloud or Clusters, Competitive Analysis, Social Network Analysis, Audience Analysis & Targeting, Campaign Management & Monitoring
(A Sample Out of 173 SMM Tools)
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Social Media Monitoring Tools
Key Product Features
– Key Process Management and User Interface Features
SMM Tools and Services Report 2017, 8th Edition, November, 2017
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

Process Management and User Interface Features
Dashboard
A client interface that exposes SMM features, data and analysis.
Standard / Pre-defined Dashboards (2017: 32% of Featured SMM Tools)
32% of paid SMM tools provide a standard pre-defined dashboard
Customizable Dashboards (2017: 68% of Featured SMM Tools)
Offered by more sophisticated tools allowing users to personalize the monitoring environment and configure the dashboard to meet their specific needs
User can drag and crop components for monitoring, searching and analysis directly on the dashboard and arrange them appropriately.
Which tools offer customizable dashboards?
Sprinklr Social Cloud Display:
Providing Sophisticated Design Capabilities with Modern Templates to Visualize Live Data, Insights, Analysis and Content, and Style Editor for Visual Fine Tuning

Process Management and User Interface Features
Examples: Customizable / Standard Dashboards
quintly Discover Page: Popular Dashboards Among quintly’s Users Allowing Users to Explore 500+ Default Metrics and Discover New Metrics and Premade-Dashboards Templates
SentiOne Customizable Dashboard Allowing Users to Select Widgets Based on Their Needs (e.g., Trend Analysis by Source, Post Strength, Gender Analysis, Gender Analysis Change, and much more)
Commetric Social Media Analytics Customizable Dashboards - Audience Analysis (Demographic Analysis by Gender and Geographic Analysis by Country), Top Events Discussed and Main Topics Discussed

Process Management and User Interface Features
Examples: Customizable / Standard Dashboards
Coosto: Customizable Performance Center that is Easily Configurable Based On Customers’ Needs
Talkwalker’s Preconfigured Use Case Dashboard - Crises
- Key Metrics Including Share of Sentiment, Negative Sentiment Trends and Volume and Growth in Mentions, Engagement, and Potential Reach
Talkwalker’s Customizable Dashboards
– Example of Custom-made Product Analysis Dashboard

Process Management and User Interface Features
Workflow Management (2017: 75% of Featured SMM Tools)
Offers a wide range of admin, productivity and collaboration tools, as well as complex permission management
Enables companies to set processes, priority levels and classification of collected data, and engage with their audiences in a broader, consistent and more planned manner
Allows agencies to work on behalf of variety of clients without having to have numerous accounts and offers collaborative workspace for key spokespeople or team members for issue briefings, for updates on projects in progress or enabling client review, comments, or approval
Workflow Management is essential for organizations that either
Need to share SM insights with multiple stakeholders within the organization,
Have multiple social accounts across the organizations and utilize multiple SM channels,
Rely on sales network of local agents or franchisees that might operate a vast number of Facebook pages not monitored or controlled by the corporate departments,
Operate in a highly regulated industries, where a lack of compliance can results in legal or regulatory problems.
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Process Management and User Interface Features
Key Elements of Workflow Management (examples)
COMPLEX PERMISSION MANAGEMENT over the access to the specific parts of the dashboard, unified inbox and capabilities enabling managers to fully administrate teams
STANDARD OR CUSTOMIZABLE WORKSPACE WITH SOCIAL INBOX, FOLDERS AND TAGS equipping the project team members with the same toolbox: e.g., respond/reply feature, delete comments function, tagging function to allow work to be routed to the appropriate team, selection of SM channels for posting, custom labels, annotation, read and unread article variables, topic archiving, manual sentiment assignment, setting alerts, viewing reports and team audit trails, etc.
PUBLISHING CONTENT ADMINISTRATION FUNCTIONALITY AND TOOLS to support creation, drafting, editing, and content scheduling (content calendar), distribution of content to a specific group, campaign or segment, status assignment (e.g., needs approval and edit, approved), links and attachments assignment (photos, video), and others,
CENTRAL FILE LIBRARY where users can upload documents to be accessible by all team members across the company (e.g., logos, SM templates, product shots, stock responses to product questions, etc.), corporate history of all campaigns, best practices, etc.,
ACCOUNT MANAGEMENT FEATURES that may include unique user ID for activity tracking and compliance, user connections, profile, contacts, outlets/business unit, alert/status, account history, statistics, etc.,
OTHER FEATURES: tools for survey, gifts, coupons, events, games, and others.
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Process Management and User Interface Features
Examples: Workflow Management Features
Simplify360 Workflow Management: Assigned/Re-Assigned Posts With Options to Respond, Close, Ignore, Reject or Re-Assign
SpotterStudio Back Office Workflow Management Tool for Project Management, Sourcing, Queries, Users, Data Qualification, Quality Control, and Dashboard Management
Sprout Social Team Collaboration: Task Assignment

Process Management and User Interface Features
Examples: Workflow Management Features
Sprinklr Centralized Ads Creative Library To Use, Localize and Reuse High Performing Ad Collateral
Sprout Social Publishing: Asset Library
Sprout Social Inbox: Messages With Extensive Filtering Options by Profiles and Message Types
Sprout Social Publishing: Message Approval

Process Management and User Interface Features
Engagement Function (2017: 68% of Featured SMM Tools)
Many SMM tools offer engagement function allowing users to directly respond and engage with social authors one to one, with the goal of participating in conversations uncovered through social media monitoring.
The goal of engagement can be addressing problems and issues, answering customer’s questions, engage customers, activate influencers and advocates, etc..
Publishing Function (2017: 31% of Featured SMM Tools)
Publishing function offered by SMM tools, allows users to publish their content across social media platforms.
Publishing has several features that bring basic posting to a new level such as
Publishing content administration functionality and tools to support creation of content,
Managing multiple streams by allowing users to easily manage and publish on multiple social network accounts,
Facilitate drafting, editing, content scheduling (via content calendar) based on the user role, precisely timing when their posts will go live,
Distribution of content to a specific group, campaign, or segment,
Assigning Status (e.g., needs approval, needs approval and edit, approved),
Assigning Links and attachments (e.g., photos and video),
Event logging, and much more.
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Process Management and User Interface Features
Examples: Engagement Function and Publishing
Cogia Intelligence Engagement Console: Provides Scheduling of Posts In Advance, Assignment Features, Posting Calendar, View of All Photos and Videos, Reposting Tool and Publishing Approvals
BoomSonar Reply to Tweet Pop-Up: Users Can Reply, Retweet and Direct Messages to Twitter Users within BoomSonar and Easily Create Social CRM Records
Salesforce Social Studio: Social Engagement
OBI4wan Webcare Dashboard: Multi-User Webcare that Allows Users to Respond Directly from One Solution for Optimal Application of Customer Services or Crisis Management

Process Management and User Interface Features
Examples: Engagement Function and Publishing
Salesforce Social Studio: Social Publishing - Collaborative Calendar
OBI4wan Publishing Module with Content Calendar and Scheduled Messages
Sprinklr Marketing Cloud Panel: Managing Content Creation - From Brief Templates to Customizable Content Creation Within One Collaborative Environment
Coosto: Publishing - Message Preview in Coosto Publishing Module

Process Management and User Interface Features
Customer Relationship Management (CRM) (2017: 54% of Featured SMM Tools)
Social CRM allows organizations to manage and organize their social contacts, keep track of all their communication history, user profile information, notes, and reminders. Users can set reminders per contact, view contacts’ social media presence, sort and flag messages, and much more
They combine transactional data and conversations with personal details that have been collected from SM providing organizations with valuable and more accurate information on their individual clients or trends impacting their business in real time.
Many SMM technology providers integrate operational capacity of CRM systems (e.g., Salesforce.com, SugarCRM, Microsoft Dynamics CRM, SAP, Oracle, and many others)
54% of 173 SMM tool providers featured in the SMM Report currently offer their own CRM system or allow integration with 3rd party client CRM systems.
BoomSonar Social CRM: Integrated Social CRM Allows Brands to Engage with Customers, Assign Duties to Team Members, Track Customer Relations and Archive Results
Examples: Social CRM

Process Management and User Interface Features
TABLE 28. SMM Product Comparison Based on Process Management and User Interface:
Customized Dashboards, Workflow Management, Engagement, Publishing, and CRM
(A Sample Out of 173 SMM Tools Profiles)
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Other Factors Impacting the Selection Process
Industry Focus
Company Size & Offices
What is your budget and how much can you spend on SMM Tool?
Pricing Models and Pricing Structure
Cumbersome pricing structure and divers pricing models used by SMM tools vendors impede easy comparison by vendors by price
SMM Tool and Services vendors offer various pricing models (e.g. free commercial open source, subscription/SaaS, etc.) and complex pricing structure, which makes cost management difficult especially for large companies with several brands/products and large number of monitoring requirements
Pricing Packages
May range from monthly, quarterly or annual subscription, campaign or project based engagements and free trial subscription ranging from one to 4 weeks.
The Report (http://ideya.eu.com/publications/publications.html) provides detailed information on pricing models, pricing structure and packages and offers pricing information on more than 150 SMM Tools and Services.
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Other Factors Impacting the Selection Process
Industry Focus
Company Size & Offices
TABLE 29. Pricing and Sample Client List (as of October 2017)
(A Sample Out of 173 SMM Tools Profiles)
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Other Factors Impacting the Selection Process
Industry Focus
Company Size & Offices
TABLE 7. SMM Tools - Key Functions and Product Use Cases
TABLE 16. Industry Coverage – List of SMM Tools and Services
(A Sample Out of 173 SMM Tools Profiles)
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

SMM Tools and Services Report 2017
- Report Structure
Report Structure
Customized Reports
Our Approach
Do It Yourself Approach
Part 1: Analysis and Comprehensive Guide offering detailed overview of key product features, product screenshots, comparative analysis of products based on key features, pricing, clients, and much more
Part 2: SMM Tools and Service Directory featuring elaborate profiles of 173 SMM products and services
Our services are fully adaptable to your needs:
Analysis Part – expand your understanding of key SMM concepts, benefits, product offerings, features and pricing
Directory with access to 173 elaborate product profiles to choose from
Customized Reports specifically tailored to meet specific clients’ needs
Comparative Analysis of Selected SMM Products and elaborate profiles

SMM Tools Report Table of Content
PART 1 – SOCIAL MEDIA MONITORING TOOLS AND SERVICES REPORT – ANALYSIS
1. INTRODUCTION 9
1.1 Who Will Benefit from this Report? 12
1.2 Scope of the Report 12
2. FEATURED SMM TOOLS AND SERVICES 15
2.1 SMM Tools and Services by Availability 15
2.2 HQs Locations of SMM Tool and Service Providers 17
2.3 Emergence of the SMM Tools and Services over the Past Decade 18
3. SOCIAL MEDIA TECHNOLOGIES AND APPLICATIONS 19
3.1 Definition of Key SMM Concepts 19
3.2 Data Coverage 31
3.3 Technology 33
3.4 SMM Use Cases and Benefits 38
4. MARKET TRENDS 62
4.1 Market Growth 62
4.2 Market Dynamics 64
4.3 Technology Innovation 95
4.4 Customer Position 110
5. A GUIDE TO SELECTING AND USING SMM TOOLS AND SERVICES 126
5.1 PLANNING FOR SUCCESS 126
5.2 CONSIDERATION OF KEY FEATURES 129
5.2.1 DATA MANAGEMENT 132
5.2.1.1 Coverage: Media, Language, and Industry Coverage 132
5.2.1.2 Data Latency and Real Time Monitoring 169
5.2.1.3 Data Cleaning 172
5.2.1.4 Alerts 172
5.2.1.5 Data Export 175
5.2.1.6 API Integration with Third Party Applications 175
5.2.1.7 Data Archiving and Historical Data 178
5.2.1.8 SMM Product Comparison Based on the Key Data Management Features 185
5.2.2 Data Analysis and Visualization 193
5.2.2.1 Media Statistics 193
5.2.2.2 Filtering and Sorting of Results 204
5.2.2.3 Sentiment Analysis 212
5.2.2.4 Influencer Profiling and Analysis 219
5.2.2.5 Social Network Analysis 235
5.2.2.6 Viral Content Tracking and Analysis 237
5.2.2.7 Trend Analysis 239
5.2.2.8 Topic and Theme Analysis 241
5.2.2.09 Word/Tag Cloud 245
5.2.2.10 Competitive Monitoring and Analysis 247
5.2.2.11 Predictive analytics 252
5.2.2.12 Audience Analysis and Targeting 253
5.2.2.13 Campaign Management/Measurement 255
5.2.2.14 SMM Product Comparison based on the Data Analysis and Visualizations Features 258
5.2.3 Process Management and User Interface 268
5.2.3.1 Dashboard 268
5.2.3.2 Engagement and Publishing Function 270
5.2.3.3 Workflow Management 273
5.2.3.4 Client Relationship Management (CRM) 279
5.2.3.5 Product Comparison Based on the User Interface and Process Management Features 281
5.3 Pricing and Clients 291
PART 2 – SOCIAL MEDIA MONITORING TOOLS AND SERVICES DIRECTORY
1. Introduction 9
2. Profiles of Paid SMM Tools And Services 18
3. Profiles of Free SMM Tools And Services 949
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html
Profiles are presented in structured and uniform way to provide a reader with an easy way to browse and learn about each SMM tool:
SMM Tools and Services Report 2017 Directory Profile Structure

SMM Tools Report – List of Tables
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

SMM Tools Report – List of Tables
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

SMM Tools Report – List of Figures

SMM Tools Report – List of Figures

SMM Tools and Services Report 2017
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html
You are welcome to check out the SMM Tools and Services Report Public Excerpts offering Table of Content, extracts from Report and a few samples of product profiles.
Report Excerpts can be viewed at:
Ideya’s Publication page: http://ideya.eu.com/publications/publications.html
Scribd: https://www.scribd.com/document/364327074/Social-Media-Monitoring-Tools-and-Services-Report-Public-Excerpts-2017-8th-Edition
SlideShare.net: https://www.slideshare.net/lmilic/social-media-monitoring-tools-and-services-report-public-excerpts-2017-8th-edition-82170151