Содержание
- 2. Lecture content Innovation types: Depending on change type. - 4 types Depending on application area -
- 3. 4 types innovation Your business can take a number of different approaches to innovation. Usually, this
- 4. 4 innovation types
- 5. 4 types innovation – Breakthrough Breakthrough or radical innovation creating a completely new process or product
- 6. 4 types innovation – Breakthrough Example – AMAZON vs APPLE Benefit leadership or cost leadership? Charge
- 7. 4 types innovation – Sustaining Sustaining Sustaining ideas have to do with improving the current product
- 8. 4 types innovation – New market New market applying a current product in a new way
- 9. 4 types innovation – New market Cost or benefit leadership? Baking soda – benefit Deodorizer -
- 10. 4 types innovation – Disruptive the Harvard Business School professor Clayton Christensen https://hbr.org/2015/12/what-is-disruptive-innovation Look for competitors
- 11. Use combination!
- 12. Basic vs Systematic Often when people think of innovation, they mention product innovation There are actually
- 13. 10 types of innovation
- 14. Configuration: Profit model The way in which you make money For example, how Netflix turned the
- 15. Configuration: Network Connections with others to create value For example, how Target works with renowned external
- 16. Configuration: Structure Alignment of your talent and assets For example, how Whole Foods has built a
- 17. Configuration: Process Signature or superior methods for doing your work For example, how Zara’s “fast fashion“
- 18. Offering: Product performance Distinguishing features and functionality For example, how OXO Good Grips cost a premium
- 19. Offering: Product system Complementary products and services For example, how Nike+ parlayed shoes, sensors, apps and
- 20. Experience: Service Support and enhancements that surround your offerings For example, how “Deliver WOW through service”
- 21. Experience: Brand Representation of your offerings and business For example, how Virgin extends its brand into
- 22. Experience: Channel How your offerings are delivered to customers and users For example, how Nespresso locks
- 23. Experience: Customer engagement Distinctive interactions you foster For example, how Wii’s experience draws more from the
- 24. Suggestions to read http://www.theinnovativemanager.com/the-four-types-of-innovation-and-the-strategic-choices-each-one-represents/ the Harvard Business School - Clayton Christensen - https://hbr.org/2015/12/what-is-disruptive-innovation //www.thestreet.com/story/13223113/1/netflix-beats-google-when-it-comes-to-business-models.html http://www.cass.city.ac.uk/__data/assets/pdf_file/0017/220517/Netflix.pdf http://www.forbes.com/sites/walterloeb/2015/03/30/zara-leads-in-fast-fashion/#6101a68361d7
- 25. Workshop 4 Describe the structural, cultural and human resources variables that are necessary for innovation. Provide
- 26. Workshop 5 2 or 3 teams - when every team will present new functions for a
- 27. For the next week Your group will present one of the innovation types. Choose whatever you
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