BMW company презентация

CONTENT
Information
Report and production
Competitors
Model range
Features

BMW
is Bavarian Motor Works
is a German automobile, motorcycle and engine manufacturing company founded in 1916.
It also owns and produces Mini cars, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad.
Company motto is «The Ultimate Driving Machine» and «Sheer Driving Pleasure».

REPORT
Total employees - 105,876 (2012)
Revenues for 2012 amounted to €76.84 billion, net profit - €5.12 billion
In 2012, the BMW group produced 1,861,826 automobiles and 125,284 motorcycles across all its brands.

PRODUCTION
It is reported that about 56% of BMW-brand vehicles produced are powered by petrol engines and the remaining 44% are powered by diesel engines.
Of those petrol vehicles, about 27% are four-cylinder models and about nine percent are eight-cylinder models.
BMW also has local assembly operation using complete knock down components in Russia, for 3, 5, 7 series and X3.

COMPETITORS
BMW is part of the "German Big 3" luxury automakers, along with Audi and Mercedes-Benz, which are the three best-selling luxury automakers in the world.

MODEL RANGE
The model range of company BMW contains:
Sedans;
Coupes;
Convertibles;
Roadsters;
Crossovers;
SUVs.

Sedan

Roadster

Crossover

SUV

SUV

FEATURES
Distinctive features of design of the BMW cars are "angel eyes“, a characteristic front grille and high-performance derivatives of their cars are produced by their BMW M GmbH subsidiary.